Social Media Manager

As the Social Media Manager, you will be responsible for growing ACE’s social media strategy to enhance brand awareness, drive student engagement, and support our marketing goals. You will report to the Vice President of Performance Marketing and will collaborate closely with various departments to create and manage high-quality content across all social media platforms.

Requirements

Who is American College of Education

Founded in 2005, American College of Education continues to be a leader in professional development through our online programs. The mission of ACE is to deliver high-quality, affordable and accessible online programs grounded in evidence-based content and relevant application. Our graduates are prepared to serve, lead and achieve personal and professional goals in diverse, evolving communities. As a socially conscious institution, we’re dedicated to making a positive impact and inspiring our students to do the same.

ACE is a premier organization that is continually recognized for its commitment to social responsibility. In 2016, ACE became a Certified B Corporation. As a socially conscious institution, we believe we have a responsibility to our students, alumni, employees, local communities, and society. We strive to make an impact in the world that goes well beyond our bottom line.

Who You Are

You are passionate about helping students achieve their educational goals. You thrive in a competitive and collaborative team environment. You are comfortable working remotely and have experience collaborating with others in a virtual environment. You possess a strong attention to detail.    

Summary

As the Social Media Manager, you will be responsible for growing ACE’s social media strategy to enhance brand awareness, drive student engagement, and support our marketing goals. You will report to the Vice President of Performance Marketing and will collaborate closely with various departments to create and manage high-quality content across all social media platforms.

Compensation
ACE is committed to paying a competitive wage while staying true to our mission of maintaining high quality, affordable programs for our students. The starting salary range for this position is $60,000 plus all full-time employees are eligible for an annual bonus. Offers vary depending on education, prior experience, and expertise being applied to the role.

What We Look for in the Ideal Candidate

• Demonstrates self-reliance by meeting/exceeding workflow needs. 
• Demonstrates positive attitude and motivation, concern for students, teamwork, and excellent time management skills. 
• Follows established processes as outlined by organization and leadership. 
• Completes assigned duties based on daily business needs and individual skill set. 
• Consistently produces a high volume of quality work. 
• Capable, and adapts as needed, to work under pressure and meet tight deadlines. 
• Proven ability to work independently with limited supervision and with other department personnel. 
• Must support and embrace the College’s B Corp mission to improve the people and communities we serve through our civic engagement initiatives.  
• Must have exceptional communication, organization, and time management skills. 
• Must be "self-motivated" as well as creative and efficient in proposing solutions to complex, time-critical problems. 
• Must be collaborative in driving decisions and a team-player. 
• Strong analytical and problem-solving skills with a high attention to detail. 
• Builds and maintains student satisfaction. 
• Recognizes and anticipates student needs. 

Day to Day Responsibilities
In this role you will wear different hats, but your skills will be especially essential in the following areas: 

• Social Media Strategy:
• Work with the VP, Performance Marketing to develop and implement a comprehensive social media strategy aligned which align to the overall marketing objectives and institutional goals
• Identify and define target audiences for social media campaigns.
• Stay up to date with the latest social media channels, trends, tools, and best practices to ensure the college remains at the forefront of digital engagement.
• Use social media marketing tools to create and maintain the company’s brand presence online.
• Content Creation and Management:
• Create, curate, and manage engaging content (text, images, video) for all social media platforms including Facebook, Twitter, LinkedIn, Instagram, and emerging channels.
• Develop and maintain a social media content calendar to ensure consistent and timely posts.
• Collaborate with the creative and content teams to create high-quality and engaging content, graphics, and videos.
• Community Engagement:
• Monitor and respond to comments, messages, and mentions across all social media platforms in a timely and professional manner.
• Foster and grow an active community of followers by encouraging engagement and building relationships with key influencers and stakeholders.
• Interact with prospective students, current students, and alumni via the company’s social media accounts.
• Address any issues or concerns raised by followers and escalate to appropriate departments when necessary.
• Performance Analysis and Measurement:
• Track, analyze, and report on core KPIs and associated metrics such as reach, engagement, conversions, and follower growth to measure the success of social media efforts.
• Utilize data-driven insights to adjust strategies, optimize campaigns, and improve performance.
• Prepare and present regular reports on social media performance to the VP of Performance Marketing and other stakeholders.
• Analyze the company’s digital marketing plan and social media strategy, identifying strategic weaknesses and making recommendations for improvements.
• Set key performance indicators (KPIs) for social media campaigns, such as targets for a certain number of shares or likes, and measure a campaign’s performance against these KPIs.
• Campaign Management:
• Plan and execute paid social media campaigns to support integrated marketing campaigns and initiatives
• Collaborate with the Director of Digital marketing to align organic social media efforts with broader paid marketing campaigns.
• Research and Insights:
• Research social media trends and inform management of changes that are relevant to the company’s marketing activities.
• Stay informed about emerging social media platforms and technologies that can enhance the college’s digital marketing efforts.

Qualifications and Education Requirements

• Bachelor's degree in Marketing, Communications or a related field.
• 3-5 years of experience in social media management, preferably in higher education or a similar industry.
• Proven track record of developing and implementing successful social media strategies.
• Excellent written and verbal communication skills.
• Strong understanding of social media metrics and analytics tools.
• Creative mindset with the ability to generate innovative content ideas.
• Proficiency in social media management tools (e.g., Hootsuite, Buffer, Sprout Social) and graphic design software (e.g., Adobe Creative Suite) is a plus.
• Ability to work collaboratively in a fast-paced environment and manage multiple projects simultaneously.
• Strong attention to detail and organizational skills.

Our Commitment to Employees

Just as we strive to empower our students for success, we also aim to enrich the lives of our employees. For 6 consecutive years, ACE was recognized as one of Indiana’s Best Places to Work, winning the #1 spot for medium-sized companies in 2020. In addition, ACE has earned national recognition, being named a USA Top Workplace in 2022, 2023 and 2024. As a virtual first organization, we celebrate diversity and are committed to creating a family-like inclusive work environment. For our full-time employees, we offer the following benefits: 

• Medical, dental, & vision Insurance 
• HSA and FSA options 
• Paid parental leave 
• Paid volunteer time 
• Tuition reimbursement & reduction programs 
• Generous PTO  
• 401k and employer match 
• Full-service wellness and EAP program 
• Employee recognition and awards programs 
• Employer paid life & AD&D insurance 
• Short-term disability 
• Employer paid long-term disability 
• And more…

Physical Demands

The physical demand described here are representative of those that must be met by an employee to successfully perform the essential functions of this job.  While performing the duties of this job, the employee is regularly required to communicate with and receive communications from students and ACE employees in real time using online and other electronic media.

Diversity

At American College of Education, we believe that the best learning environment for students and staff is one in which we encounter viewpoints and experiences that are different, yet complementary to ours. This environment is fostered by the presence of persons with diverse backgrounds.  We recognize that acknowledging diversity is a necessary precondition, but sustained effort is necessary to ensure equity and greater inclusion.  Through strategic planning and initiatives, we seek to develop programs that promote equity and inclusion for everyone so that all members of ACE’s community can reach their full potential. To create and maintain a truly diverse, equitable and inclusive learning community, we strive to make all feel equally valued, and we uphold our Commitment to Freedom of Expression.  We may celebrate diversity, but we “live” inclusion.

Additional Notes

This job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job.  Duties, responsibilities, and activities may change at any time with or without notice.

ACE employees are expected to disclose material uses of AI when using it to complete work outside of their day-to-day responsibilities as outlined in their job description or identified by their leader. Material uses, for the purposes of this policy, are defined as more than 50% of the work product. Please refer to ACE’s AI Disclosure policy for more details.  

Internet bandwidth speeds from an employee's remote work location must be a minimum of 50Mbps download speeds and 5Mbps upload speeds. Please note if the bandwidth is shared across multiple devices (tablets, computer, streaming, phone, etc.) you will need higher overall speeds. You can test the speed of your connection by visiting speedtest.net Purchase, setup, installation, support, and ongoing maintenance of reliable internet service is the responsibility of the individual.  

American College of Education seeks to attract and retain a diverse staff consistent with its diverse student body and surrounding communities. At this time we cannot consider candidates residing in Alaska, Washington D.C., Massachusetts, South Dakota, or Alabama.

ACE is an Equal Opportunity Employer.