Social Media Lead (Vitamins and Dietary Supplements)

Prenetics, a Nasdaq listed company (PRE), is a leading genomics-driven health sciences company, revolutionizing prevention, early detection, and treatment. Our prevention arm, CircleDNA, uses whole exome sequencing to offer the world's most comprehensive consumer DNA test. Insighta, our $200 million joint venture with renowned scientist Prof. Dennis Lo, underscores our unwavering commitment to saving lives through pioneering multi-cancer early detection technologies.

At Prenetics, we believe that prevention is the key to a healthier future, we aim to empower individuals to take proactive steps towards maintaining their well-being and leading healthier lives. As part of this mission, we are expanding our business into the category of Vitamins and Dietary Supplements. This new venture is built on a robust, science-backed approach, integrating our deep scientific knowledge with a strong emphasis on lifestyle and holistic health. This expansion allows us to further align our resources and expertise towards enhancing individual health and wellness through tailored nutritional support.

We are seeking a highly strategic and results-driven Social Media Lead (Vitamins and Dietary Supplements) to lead our social media initiatives and drive significant growth across all platforms. The ideal candidate will have a deep understanding of social media platforms, particularly YouTube, TikTok, and Instagram, from both organic and paid perspectives. They will be responsible for developing and executing a comprehensive social media strategy, analyzing data, and optimizing our approach to maximize engagement and audience growth.

Key Responsibilities:

Content Strategy and Execution:

• Lead day-to-day social media output, defining and constantly upgrading content strategy and execution on each social platform.
• Oversee the development of the social calendar across all organic social channels, including support for new campaigns and events.
• Review and approve produced social content (with an emphasis on YouTube, Instagram, and TikTok), providing clear feedback and edits.
• Identify whitespace opportunities to elevate strategy and execution, keeping a finger on the pulse of social trends, new platforms, and the competitive landscape.

Audience Growth and Engagement:

• Drive significant audience growth and engagement across platforms, setting and hitting ambitious goals and KPIs.
• Implement strategies to increase reach, engagement, and community building across all social channels.
• Collaborate with the Growth/Acquisition team on paid social strategy and execution, ensuring seamless integration with organic efforts.

Data Analysis and Optimization:

• Analyze social data from various sources, prepare comprehensive reports, and derive actionable insights.
• Optimize social media strategy and tactics based on data-driven insights and performance metrics.
• Continuously monitor and evaluate social media trends, campaigns, and initiatives to identify areas for improvement.

Collaboration and Partnership:

• Lead relationships with platform representatives to stay informed about platform updates and leverage insights to inform strategy.
• Partner closely with internal and external creative partners to develop best-in-class social media assets.
• Collaborate closely with cross-functional teams (e.g., marketing, product, customer service) for ongoing social support and alignment.
• Support other projects as needed to drive business results and contribute to the overall success of the organization.

Requirements

• Bachelor's degree in a relevant field (e.g., Marketing, Communications, Digital Media).

• 5+ years of relevant experience in social media for a direct-to-consumer (DTC) company, preferably in the health and wellness industry.
• In-depth understanding of social media platforms (specifically YouTube, TikTok, and Instagram) from both paid and organic perspectives.
• Numbers-driven thinker with the ability to translate data into creative insights and executions.
• Demonstrated history of hitting and surpassing social media audience growth goals.
• Self-starter with excellent project management skills and the ability to prioritize in a fast-paced environment, meeting changing deadlines on multiple projects.
• Comfort functioning in an entrepreneurial environment and creating new processes, programs, and initiatives from scratch.
• Passion for health and wellness, and the ability to effectively communicate brand messaging and values through social media.

Benefits

Our DNA is P-R-E-N-E-T-I-C-S. See what each word of our company name means:

Get to know us; Get to know our DNA!

Passion

• You are passionate about our mission and your job, and inspire others with your drive for excellence.

Resilience

• You are tenacious and calm despite challenges, changes, and stress. Sleeves rolled up, you attack every challenge head-on.

Empowerment

• You help colleagues across Prenetics succeed. You foster a strong team spirit while encouraging others to take initiatives and risks.

Integrity

• You are trustworthy, honest and accountable to your actions and commitments.

Epic

• You dare to take risks, deliver results and make things happen. You possess a growth mind-set and strive to continuously improve.

Transparency

• You speak up and share information even if it is controversial or difficult.
• You share wins and failures openly.

Ingenuity

• You make wise decisions despite ambiguity.
• You think outside the box, challenge the status quo and come up with creative solutions.

Communication

• You practice empathy, articulate your thoughts and ideas effectively and respectfully.

Selfless

• You seek what is best for Prenetics, not yourself or your team. You put the needs of the team before your own.