Social Media Freelancer

About Twine

We're a thriving ecosystem of top-tier freelancers from around the world. Trusted by Fortune 500 companies and Silicon Valley startups, Twine is the go-to platform for mission-critical projects. With over half a million registered freelancers and a growing roster of 35,000+ companies, we've become the comprehensive solution for freelancing.

Our Mission

At Twine, we recognise that companies require a flexible approach to hiring expert freelancers for their most critical projects. Traditional freelance platforms often fall short when it comes to scalability and diversity. That's where we shine. Twine operates as a thriving global freelance network, with diverse experts across various fields, including marketing, engineering, and AI. Our core mission is to empower creators, whether they're businesses or individual freelancers, to thrive in their creative endeavours.

About the Role

We are seeking an experienced Music/Social Media Marketing Consultant to provide expert guidance and support in promoting the launch of a singer-songwriter's debut EP. This is a project-based opportunity with the potential for additional work. The successful candidate will work remotely and collaborate closely with the client to develop and execute a comprehensive marketing strategy, leveraging social media platforms and industry best practices to effectively promote the EP and build a strong fanbase.

Responsibilities:

• Conduct a thorough analysis of the client's existing online presence, target audience, and market landscape.
• Develop a comprehensive social media marketing strategy tailored to the client's goals and target audience.
• Create engaging content, including video, audio, and written materials, to promote the EP and connect with fans.
• Manage and optimize social media channels (e.g., Instagram, TikTok, YouTube, Twitter) to build and nurture a dedicated fanbase.
• Implement effective promotional campaigns and tactics, such as influencer collaborations, targeted advertising, and fan engagement activities.
• Monitor and analyze campaign performance, providing regular reports and insights to the client.
• Stay up-to-date with the latest trends, platforms, and best practices in music and social media marketing.
• Provide guidance and recommendations for continuous improvement and growth.

Requirements

• Proven experience in music and/or social media marketing, with a strong track record of successful campaigns.
• Excellent understanding of various social media platforms, including their algorithms, best practices, and analytics.
• Strong creative skills and the ability to develop compelling content tailored to the target audience.
• Proficiency in content creation tools and social media management software.
• Analytical mindset and ability to interpret data and metrics to optimize campaigns.
• Excellent communication and interpersonal skills, with the ability to collaborate effectively with the client.
• Familiarity with the music industry landscape and trends.
• Self-motivated and able to work independently in a remote setting.
• Availability for potential follow-up projects or ongoing support.