Senior Social Media Manager

The Senior Social Media Manager at The Willows Communications plays a pivotal role in shaping and implementing the social media strategy to enhance the company's online presence and engage with target audiences effectively. This position requires a blend of creativity, analytical skills, and strong leadership abilities to guide a team in delivering impactful social media campaigns.

Responsibilities

• Develops and executes a comprehensive social media strategy that aligns with business objectives, brand messaging, and target audience engagement.

• Leads the social media team, providing mentorship, coaching, and support to ensure high-quality content creation and effective campaign execution.

• Monitors, analyzes, and reports on key performance metrics to measure the success of social media initiatives and identify opportunities for improvement.

• Collaborates with cross-functional teams, including marketing, PR, and design, to ensure cohesive messaging across all platforms.

• Stays up-to-date with industry trends, tools, and best practices to drive innovation and maintain competitive advantage in social media marketing.

• Manages the social media budget, ensuring optimal allocation of resources and ROI on campaigns.

• Engages with the online community, responding to comments, inquiries, and feedback in a timely and professional manner.

• Organizes and conducts social media training sessions for team members and stakeholders to enhance overall social media literacy.

• Develops and curates engaging content that resonates with the audience and reflects the brand's voice and values.

• Identifies and collaborates with influencers and brand ambassadors to amplify reach and engage wider audiences.

Promotes a culture of creativity, collaboration, and continuous improvement within the team.

Requirements

• Bachelor's Degree in Marketing, Communications, or a related field; Master's Degree is a plus.
• A minimum of 5 years of experience in social media management, with at least 2 years in a leadership or supervisory role.
• Proven track record of developing and executing successful social media campaigns across multiple platforms.

QUALIFICATIONS:

• Strong understanding of social media platforms, tools, and analytics.
• Excellent written and verbal communication skills, with a keen eye for detail.
• Creative thinker with the ability to generate engaging content ideas that resonate with target audiences.
• Highly organized and adept at managing multiple projects and deadlines in a fast-paced environment.
• Demonstrated leadership skills, with the ability to inspire and motivate a team.
• Ability to analyze data and derive actionable insights to inform strategy.
• Experience with social media management and analytics tools (e.g., Hootsuite, Sprout Social, Google Analytics).
• Proficient in digital marketing, brand management, and content creation.
• A passion for staying current with social media trends and emerging platforms.

Benefits

• Health Care Plan (Medical, Dental & Vision)
• Retirement Plan (401k, IRA)
• Life Insurance (Basic, Voluntary & AD&D)
• Family Leave (Maternity, Paternity)
• Training & Development