Senior SEO Associate, iLawyer Marketing

About iLawyer Marketing:

iLawyerMarketing, an EverService company, is the premiere digital marketing agency for law firms in the U.S. We specialize in helping our clients generate more leads and signed cases through smarter SEO, better paid search campaigns and by creating websites that focus on maximizing conversion rates

Summary of Position:

The Senior SEO Associate will be responsible for managing all SEO activities such as content strategy, link building and keyword strategy to increase rankings on all major search networks. Senior SEO Associates mentor SEO Coordinators and support Campaign Managers.

Position Responsibilities:

• Collaborate with the SEO team to strategize and implement innovative approaches aimed at enhancing online visibility and driving organic traffic
• Conceptualize and develop comprehensive content marketing strategies, leveraging insights and trends to captivate target audiences and foster brand growth
• Employ a meticulous approach to link development, adhering to 100% white-hat techniques
• Execute targeted outreach initiatives to secure valuable link placements
• Conduct thorough analysis of link profiles to identify opportunities for optimization and refinement, ensuring alignment with overarching SEO objectives and best practices
• Conduct competitor analysis to glean actionable insights, identify industry trends, and inform strategic decision-making
• Assess website performance through comprehensive site audits, identifying areas for improvement and implementing tailored solutions
• Leverage Google Analytics data to extract actionable insights, track key performance metrics, and derive actionable recommendations to drive continuous improvement and ROI
• Monitor and analyze rankings in Google SERPs, leveraging insights to refine SEO strategies, optimize content, and maximize organic visibility and traffic
• Conduct extensive keyword research to identify lucrative opportunities, optimize content, and drive targeted organic traffic to client websites
• Implement on-page SEO best practices to optimize website structure, content, and metadata, ensuring maximum visibility and relevance for target keywords and topics
• Deploy tactics to incrementally increase traffic numbers to client websites
• Actively contribute to weekly brainstorm sessions, fostering a collaborative environment to exchange ideas and share insights
• Demonstrated success in achieving high rankings for clients within highly competitive markets, showcasing a track record of tangible results
• Serve as an SEO subject matter expert and a valuable resource for the more junior team members, offering guidance, support, and sharing insights across the team

Requirements

Minimum Requirements:

• 4+ years of hands-on experience in SEO, preferably within a small to mid-sized legal marketing agency
• Strong foundation in optimizing digital properties for enhanced visibility and engagement across search engines
• Exceptional organizational abilities coupled with adept multitasking skills
• Proficient in Microsoft Office, specifically Excel
• Proficient to Expert level in leveraging Google Analytics to extract actionable insights and interpret data trends
• Advanced skills in high-quality link building, adeptly cultivating authoritative backlinks through strategic outreach and relationship-building efforts
• Demonstrated mastery in backlink analysis
• Experience with local and video optimization preferred
• PR experience preferred
• Pacific Time zone preferred

Benefits

We’ve got you covered:

EverService is proud to offer a variety of benefits to support employees and their families, including:

• Remote-First Environment
• Medical, Dental, & Vision Insurance
• Company 401(k) Matching
• Monthly Phone & Data Stipend
• Paid Vacation & Sick Time Off

About EverService Holdings, LLC:

EverService is a global provider of tech-enabled business solutions for companies of all sizes, helping them to grow and scale with digital marketing, website design & development, scheduling & booking services, 24/7 answering services, inbound & outbound sales, live virtual receptionists, client & patient intake, and IT services. The company focuses on end-to-end solutions specialized for the legal, medical, home services, retail and technology industries integrated with clients’ CRM, EHR and operational systems. EverService goes to market with vertically integrated, industry-leading brands including Alert Communications, Blue Corona, Nexa Receptionists, Mid-State Communications, Client Chat Live, Mainline Telecommunications, Nexa Healthcare, RYNO Strategic Solutions, iLawyer Marketing and Strike Healthcare. For more information, visit EverService at https://everservice.com/

This job description is intended to describe the general nature and level of work being performed by people assigned to this position. It is not to be construed as an exhaustive list of all responsibilities, duties, and skills required of personnel so classified. All personnel may be required to perform duties outside of their normal responsibilities from time to time, as needed.

We are an equal employment opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, national origin, disability status, protected veteran status or any other characteristic protected by law.