Senior Program Director: Creative Campaigner & Strategist for Social Justice

About you

You are an experienced campaign-oriented communicator who loves to craft and implement strategy, messaging and especially creative and digital tactics to shape narrative and affect audiences. You bring a creative spark and sharp writing, research and concepting skills to communications planning, video, visuals, influencer engagement, paid + organic promotions and other storytelling and persuasion approaches. You’re skilled in leading planning, discovery and capacity-building with a wide range of organizations and excited to apply your talents in support of climate, clean energy and other environmental and social justice initiatives. You work with empathy, curiosity and collaboration as you develop trusting relationships with clients and colleagues. 

If this sounds like you, read on! Resource Media is looking for a senior level communications strategist to design and lead on projects in support of climate and clean energy justice and other progressive social change initiatives throughout the U.S. You’ll be working with a diverse range of partners and clients, and frequently with groups centering their work in communities of color. 

About us

Resource Media is a nonprofit creative change agency invested in realizing substantial long-term shifts in public opinion, behavior and policy, all in service of a future where everyone can experience health, wholeness, justice and belonging. We provide strategic communications, marketing, creative and digital services to a variety of progressive groups and causes that impact the health of people and the planet, including climate and clean energy; environmental health and justice; public health; reproductive justice; food sovereignty and more. 

At Resource Media, we know that equity is the cornerstone of progress. We embrace and honor differences in race, ethnicity, sexual orientation, gender identity and expression, age, religion, socioeconomic status, family or marital status, veteran status and other identities that make our employees unique. We consider it our moral and strategic imperative to build cultural expertise and to fight oppression in all its forms, both within our organization and in the work that we do.

We are committed to:

• Pursue ongoing learning, self-reflection, candor and transparency about equity and justice in our organization and in our work. 
• Build relationships and partnerships that dismantle interlocking systems of oppression and shift power to marginalized communities.
• Evaluate our decision-making and strategy through the lens of equity and justice.
• Conduct regular and public assessments of our progress and effectiveness on equity issues.
• Dedicate two percent of all our revenue to an Equity Impact Program that enables us to respond to more opportunities and needs that arise when working in diverse and historically marginalized communities.
• Strive to bring the practices described in our Workplace Culture Intentions into our day-to-day work with one another and with all our clients, partners and funders. 

About the Senior Program Director position

We’re looking for an experienced creative campaigner who wants to make a difference for progressive social change and racial, economic and environmental justice to fill the position of Senior Program Director (“SPD”) .

“Program” at Resource Media refers to our mission-driven communications work. This position will focus on creative and digital campaigning and storytelling alongside earned media outreach and other strategies. Work will also involve long-term strategies to build and expand strong narratives on climate and energy and other progressive issues that are reflective and inclusive of perspectives and lived experiences of the communities most impacted. 

As an experienced contributor to projects, a Senior Program Director often leads the design and implementation of communications strategies and campaigns. SPDs at Resource Media are skilled communicators, deft collaborators and facilitative leaders. You will work with colleagues to manage strategy and messaging development, creative content development, testing and digital, as well as earned media work in some projects. You will partner on the process of business development, from nurturing relationships to writing proposals and reports. You will also be invited to contribute your insight and lived experience internally to support the well-being of the whole organization. 

The strongest candidates for this role will bring humility and a willingness to learn and grow. To support your growth, Resource Media will invest in mentorship, training and ongoing coaching.

Here’s what this position is responsible for:

Communications leadership

• Develop and maintain deep issue expertise across a range of climate and clean energy justice initiatives and other progressive social change issues; and cultivate relationships with funders and clients, helping to nurture current relationships and grow new partnerships.
• Play a lead or major supporting role in driving projects and communications campaigns from start to finish, including scoping, ideation and concepting, project development, contract and grant management, client relations, project oversight, vendor coordination and team coordination.
• Develop and execute communications plans, tactics and creative approaches that include strategy, messaging and tactics for a variety of projects and issues – ranging from shorter-term policy-focused campaigns to longer-term narrative-building outreach with new audiences. 
• Lead with team support in the production and collaboration on a wide range of high-quality content: messaging, talking points, blog posts, opinion columns, web pages, video scripts and infographic treatments, social shares, press releases and pitches, emails, visuals, backgrounders, handouts, slide decks, paid ads and mini-reports.
• Conduct and collaborate on issue landscape assessments, distill learnings from message testing and social listening analyses, build media and social media influencer lists, & cull and package key data from online sources and reports.
• Contribute to media outreach strategies, including: story and opinion pitching to media outlets, development and maintenance of reporter relationships, coverage tracking and reporter follow-up.
• Devise and manage research processes to inform strategy development. This can include public opinion research, media and digital analyses, data on audience online behaviors, stakeholder interviews, materials review, and more. 

Relationship and project management

• Promote Resource Media services and resources through blog posts on Resource Media’s website or elsewhere online.  
• Facilitate opportunities for staff development and growth through project work and assignments. 
• Lead client-facing communication, including facilitating meetings, workshops and trainings, sharing insights and recommendations and helping troubleshoot communications challenges.
• Communicate regularly and accurately with Resource Media team members and partners on project status updates, budgets, and identifying problems or successes – to ensure clarity for everyone on timelines, roles and responsibilities. 
• Help plan and facilitate meetings, including creating agendas, taking and synthesizing notes and next steps.

Equity and justice 

• Support and participate in equity and inclusion work in the organization, including participation in relevant committees, trainings, and caucuses to foster a collaborative and mutually supportive work atmosphere.
• Commitment to equity as the cornerstone of progress toward a just and sustainable world.
• Model vulnerability and accountability and demonstrate comfort giving and receiving feedback, along with an ability to communicate across differences.
• Model sensitivity toward dynamics between white-presenting audiences and the needs and priorities of Latine, Indigenous, Black and other communities of color, as well as the ability to manage work within and for a number of different identities, both internally and externally.
• Serve on and lead Resource Media internal committees, as needed and desired.
• Foster a collaborative and mutually-supportive work atmosphere throughout the organization.

Requirements

These minimum qualifications are essential

• Demonstrate an understanding of one’s own privileges and identities as they relate to race, class, culture, gender, language and other factors, and how they fit into the staff and client environment and landscape as well as the world at large. 
• Eight to twelve years in creative campaigning, for example video production, digital campaigning, public relations, marketing, news media engagement, nonprofit communications, community-based advocacy, political or election campaign work; OR an equivalent combination of study or lived experience.
• Strategic communications campaign skills, demonstrated by an ability to diagnose a situation, identify research needs and develop a recommended strategy, message and tactical game-plan to move the needle. 
• Demonstrated skill in persuasive writing and strategy for public audiences, either online or via the news media, as well as internal communications with colleagues, partners, clients and funders. 
• Strong creative chops and capacity to design and execute effective creative campaigns.

• A willingness to foster ongoing learning on the job and be flexible with the fast-paced nature of campaigns and partner work.

• Ability to manage details and track work with multiple teams with shifting priorities and timelines.

• A commitment to social justice, racial equity and intersectional practice with experience executing those values through your work.
• Being a self-starter with a sense of initiative who is vocal with their point of view.
• Comfort working in a virtual, geographically-dispersed work environment is a must.

It’s a plus if you have one or more of the following

• Ability to facilitate and/or write persuasively and fluently in a language other than English that is specific to Latine (e.g., Spanish), or Indigenous audiences. 
• Demonstrated experience in digital media platforms and strategy, from e-newsletters to Instagram.
• Experience with video production and design. 
• Familiarity with one or more media research tools, such as Sprout Social, Meltwater and Muck Rack.
• Experience with multicultural communications, culturally specific media outlets and digital platforms.

Hiring Process & Timeline

• Please submit your resume and something that communicates your interest in the position. This could be a written cover letter, or it could be a video cover letter or any other format of your choosing. Using the subject line “Sr. Program Director - Creative Campaigner,” send those materials jobs@resource-media.org. Please include your name on your attachments. No phone calls, please.
• Applications will be reviewed on a rolling basis, and the position will be open until filled.
• We will review resumes in August and invite candidates to an approximately one-hour interview in September. Finalists will be invited to a second one-hour interview with the Operations Director and potentially additional Resource Media staff.
• This position would ideally start in late September or early October.  

Salary 

Our employees enjoy benefits that contribute directly to their professional and personal well-being. This full-time, exempt position can be done virtually from within the USA. The full salary range for this position is $98,000 - $129,000. 

We understand that many cultural and historical factors can inhibit candidates from negotiating a salary offer. We also work to ensure an equitable approach to compensation across the organization, so our salary band reflects how much room a candidate has to negotiate and how much earning potential they can expect once in the role.  If and when an offer is made, we determine our starting offer based on an understanding of your experience and skills relative to the core position requirements:

• Level 1: A team member is proficient at many requirements captured in the job description, but is still learning and gaining experience on one or more core aspects of the position. $98,000 - $113,500. 
• Level 2: A team member is proficient at most of the core requirements of the position as captured in the job description. $113,501 - $129,000.

Benefits

Benefits

Resource Media offers a lively, spirited, intellectually-stimulating and geographically-diverse workplace and we are committed to the health, well-being and work-life balance of our team. 

Our benefits include:

• Flexible, family-friendly work schedules
• Generous employer contribution of ~90% to Medical, Dental, Vision, Life and AD&D insurance, Short Term & Long Term Disability
• Voluntary benefits include pet insurance, critical illness and accident insurance
• Support for the rest and regeneration with generous paid time off, including 3 weeks of vacation to start; sick days, personal days, 8 holidays, as well as an end-of-the-year winter break
• Paid Family Leave
• Mobile phone and Work From Home subsidies
• 403(b) plan with company match
• Mentoring, coaching, and professional development support
• Mostly virtual/remote working environment with support for home office set-up
• Training and learning opportunities focused on racial justice, trauma, and self-care
• Leadership opportunities through participation in committees that support distributed decision-making across the organization