Senior Manager of Marketplaces (Wellmore)

About Wellmore Holdings 

Wellmore Holdings owns and operates a portfolio of clean, fast-growing brands across several health and wellness categories, including sports nutrition, plant-based protein, collagen, teas, and superfoods. Owned by WM Partners, the WellMore portfolio of brands includes Vega, Great Lakes Wellness, Jade Leaf Matcha, and FGO (From Great Origins).  

WellMore is committed to making clean, great-tasting products that improve the health and well-being of our consumers and the planet! It is the people that make us who we are: a diverse community of ambitious humans working tirelessly to make a positive impact on the planet, on people, and on the communities we live in. 

About the Role 

As the Senior Manager of Marketplaces, you will lead the development and execution of a cohesive and integrated omnichannel strategy that enhances our brands’ presence and customer experience across digital, in-store, and other customer touchpoints. You will be responsible for aligning sales and marketing efforts to deliver a seamless, engaging, and personalized experience that drives growth and loyalty for all Wellmore brands. 

You will be at the forefront of digital innovation, leveraging data-driven insights and industry trends to optimize our omnichannel strategy. The ideal candidate is a strategic thinker with deep expertise in both digital and physical retail environments, strong leadership skills, and a relentless focus on customer experience. 

What You’ll Do 

• Develop and implement an integrated omni-channel strategy that aligns with the company’s overall business objectives. 

• Oversee product listings, inventory management, and analytics across multiple marketplaces.  

• Lead initiatives to onboard new marketplaces, optimize product placement, and refine strategies to drive 3P growth based on data insights and market trends. 

• Manage and develop new business with key retail and online partners to ensure alignment and optimization of joint business plans. 

• Manage 3P inventory to ensure stock availability across retailers and platforms. 

• Lead content management with brand including listing updates, images, and descriptions, with a focus on 2025 brand refresh initiatives. 

• Plan and execute promotions, such as National Matcha Day and Cyber Day, to drive engagement and sales. 

• Manage and guide day-to-day retail media & agency partners to ensure optimal performance. 

• Drive assortment strategy, including SKU profitability analysis and decision-making around adding or dropping SKUs. 

• Manage and control advertising budgets effectively across multiple marketplaces, ensuring efficient use of funds to maximize ROI. 

• Collaborate with agencies and cross-functional teams to oversee the execution of omnichannel advertising campaigns, ensuring timely and effective roll-out across all platforms. 

• Lead efforts to improve the customer experience across all channels, ensuring a seamless and personalized journey from discovery to purchase and beyond.  

• Use customer data and analytics to identify trends, preferences, and pain points and translate these insights into actionable strategies. 

• Monitor and analyze the performance of omnichannel initiatives, providing detailed reports and insights. Identify areas for continuous improvement and recommend strategies to drive growth and efficiency. 

• Stay up to date with industry trends, technologies, and best practices to ensure Wellmore Holdings remains at the forefront of omni-channel retailing. 

Requirements

What We’re Looking For 

• Bachelor’s degree in Business, Marketing, or a related field. 

• 5-7 years of experience in e-commerce, marketplace management, omni-channel management or related. 

• Proven track record of leading successful omni-channel initiatives in a retail or consumer-facing industry. 

• Proven success in driving sales and growth across online marketplaces including Walmart, Target, Kroger, and other 1P/3P omnichannel marketplaces. 

• Experience with commerce platforms such as Walmart+, Criteo, and Roundel, with a deep understanding of their ecosystems. 

• Strong analytical skills with the ability to interpret data and make data-driven decisions, including cost-benefit analysis. 

• Experience in leading direct reports, agencies and managing cross-functional projects  

• Familiarity with e-commerce platforms, digital marketing tools, and CRM systems. 

• Ability to work in a fast-paced environment and manage multiple projects simultaneously. 

• Strong analytical mindset with the ability to construct and conduct cost-benefit analysis. 

• Excellent leadership, communication, and interpersonal skills, with a collaborative, team-oriented approach. 

Nice to Have 

• Previous experience in the consumable space; preferably health and wellness or supplements. 

• Familiarity with advanced data analytics tools and platforms. 

• Understanding of sustainability practices in retail and e-commerce. 

Benefits

Perks for You 

Join us in helping people be well, more! You will have the opportunity to work with sharp, motivated humans working to make a positive impact on the planet, on people and on the communities, we live in. Some of our benefits & perks for full-time employees include: 

• Medical, Dental & Vision coverage to fit your needs 

• Telemedicine (US) & Employee Assistance Program (EAP) resources 

• Generous Paid Time Off and Holidays 

• Paid Parental Leave (primary & non-primary) 

• Short-term and long-term disability 

• 401K + match (US) & RRSP/DPSP (CAN) 

• Education, Fitness & BeWell Flex Funds 

• Bucketlist Rewards Program 

• Employee Referral Program 

• Free Product! 

The annual base salary range for this position is $120,000-140,000 USD/year. The actual annual base salary offered may be adjusted based on a variety of factors, including but not limited to: location, education, skills, training, and experience. This position may also be eligible for an annual discretionary bonus.   

Applicants for employment in the US must have work authorization that does not now or in the future require sponsorship of a visa for employment authorization in the United States. 

Wellmore does not accept unsolicited agency resumes and is not responsible for any agency fees related to unsolicited resumes. 

Wellmore is proud to be an Equal Employment Opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, protected veteran status, disability status, age, sexual orientation, gender identity and expression, marital status or any other legally protected factor. Wellmore Holdings is committed to providing reasonable accommodation to job applicants with disabilities.