Senior Manager, Demand Generation

Vasion is looking for a Senior Manager, Demand Generation that exemplifies our core values and wants to be part of our growing team. We are committed to making digital transformation attainable to everyone by building an affordable, integrated SaaS solution that simplifies business processes. Vasion offers a flexible working environment for our 300+ employees across the world, including at our global headquarters in St. George, Utah, or in one of our other offices in the UK, Germany, and Lehi, Utah.

If you share our passion for digital transformation and are ready to join us on this exciting mission, we would love to hear from you.

As a Sr. Manager, Demand Generation, you'll play a critical role on our marketing team and will be responsible for the global strategy and execution of vertical integrated and evergreen demand marketing campaigns and work closely with our Sales and Marketing teams. 

Primary Responsibilities

• Develop and implement integrated and demand campaign plans aligned to strategic industry verticals, with clearly set goals, objectives, strategies, and tactics
• People lead the demand generation and integrated  team members to provide support and strategy
• Lead, coach, and develop members of a highly effective and productive marketing team while exemplifying the core values of the company
• Manage global campaign planning process and work with Sales, Product Marketing, Content Marketing, Creative and Marketing Operations 
• Localize, regionalize, and execute global campaigns by collaborating with the EMEA/APAC global teams
• Partner with planning teams to develop campaign briefs and detailed project plans including campaign goals, theme, messaging, marketing distribution channel summary, and campaign schedule
• Collaborate with vertical internal sales counterparts to plan, execute, and report on dedicated integrated and demand campaigns
• Lead all aspects of Vasion’s integrated and demand campaign calendar and communicate to key stakeholders and teams the long term vision of programs to achieve business objectives
• Supervise industry landscape to develop go-to-market strategies to reach target personas and identify gaps within strategic accounts
• Own budget, resource allocation, and performance to plan against defined metrics

Requirements

• Bachelor's Degree in Business, Marketing, or a related field
• 8-10+ years of experience in Marketing 
• 3-5 years of related experience in campaign management, demand generation, or account-based marketing
• 3+ years experience as a manager of people, leading employees and teams
• Experience leading campaigns end to end, with knowledge of audience, messaging, positioning, targeting, segmentation strategies, and campaign analysis

Preferred Qualifications 

• Proactive and highly organized with the ability, able to juggle multiple tasks simultaneously and meet tight deadlines
• Experience working as a Project Manager or within the field of Project Management
• Experience working closely with a sales department and Account Executives
• Excellent written and verbal communication skills
• You are a team player, able to contribute positively to our unique company culture and work well with others
• Ability to think strategically and analytically to evaluate marketing campaigns.
• You have an optimistic and positive attitude

Benefits

• Flexible work environment
• Discretionary Vacation bonus
• Flexible paid time off
• Paid parental leave
• Competitive pay
• A full suite of traditional benefits
• Training/Advancement opportunities
• 401k with company-match
• Mental Health Wellness Support
• Financial wellness education
• Company-contributed HSA
• Headquarter perks include gym, pickleball, snacks & drinks, arcade, theater room, monthly All Hands lunch, etc.
• Lehi, Utah office perks include gym access, snacks & drinks, monthly All Hands lunch 

Our Core Values

Vasion looks for people who will exemplify its core values and are driven to become:

• Action Owners (Extreme Ownership by Jocko Willink and Leif Babin)
• Candor Seekers (Radical Candor by Kim Scott)
• Relationship Builders (Leadership and Self-deception by The Arbinger Institute)
• Storytellers (Building a StoryBrand: Clarify Your Message So Customers Will Listen by Donald Miller)

Our Marketing Team Manifesto

Profoundly analytical Marketing org obsessed with customer, brand, and revenue. We are innovative storytellers, strategic partners, passionate about excellence, champions of each other, and our work. We believe in conversations that advance us: bring intelligence, assume goodwill, and employ radical candor. And we’re real fun.

More About Vasion

Visit https://www.vasion.com and https://www.printerlogic.com.

Additional Information

Vasion is an equal opportunity employer. We evaluate qualified applicants without regard to race, age, color, religion, sex, national origin, disability, veteran status, gender identity, sexual orientation, and other legally protected characteristics.