Senior Digital Marketing Expert / Chief Digital Marketing Officer

We are seeking a Senior to C-Level Digital Marketing Expert with extensive experience in the real estate sector. The successful candidate will lead our digital marketing strategy, collaborate closely with cross-functional teams, and drive the integration of innovative marketing campaigns to position the company as a market leader. This role requires a visionary leader who can bridge the gap between marketing, technology, and data-driven insights.

Key Responsibilities

• Digital Marketing Leadership:
• Develop, execute, and oversee a comprehensive digital marketing strategy that aligns with business goals in the real estate sector.
• Lead efforts to leverage digital channels (SEO, SEM, social media, PPC, and content marketing) to attract, engage, and convert target audiences.
• Develop and implement data-driven marketing campaigns that enhance market outreach and targeting.
• Cross-Functional Collaboration:
• Work closely with product development, real estate, and executive leadership teams to align marketing initiatives with overall business goals and objectives.
• Provide leadership in evaluating and selecting new marketing technologies and platforms, ensuring they support strategic goals.
• Market Research and Trend Analysis:
• Stay up-to-date with the latest real estate market trends, digital marketing strategies, and industry advancements.
• Analyze market data, customer behaviors, and industry trends to inform strategic decisions and ensure a competitive edge in digital marketing efforts.
• Team Leadership and Development:
• Lead and mentor a high-performing marketing team, providing guidance on digital marketing best practices.
• Foster a culture of innovation, collaboration, and continuous learning within the marketing team.

Requirements

• Education: Bachelor’s or Master’s degree in Marketing, Business, or a related field. MBA is a plus.
• Experience:
• 8+ years of experience in digital marketing, with at least 3+ years in a senior or C-level role.
• Proven experience in the real estate industry, specifically in developing and executing digital marketing strategies.
• Technical Skills:
• Strong experience with digital marketing tools (e.g., Google Analytics, HubSpot, SEMrush, marketing automation platforms).
• Experience with data visualization tools (e.g., Tableau, Power BI) is a plus.
• Leadership and Strategy:
• Proven ability to lead digital transformation initiatives and successfully implement complex digital marketing strategies.
• Strong strategic thinker with a data-driven approach to marketing.
• Excellent leadership, communication, and team management skills, with a track record of fostering collaboration across business functions.

Benefits

•             Competitive salary commensurate with experience.

•             Performance-based bonuses and incentives.

•             Comprehensive benefits package (health, dental, vision, 401k).

•             Opportunities for professional development and career growth.

•             Flexible working arrangements, including remote work options.