Senior Digital Content Producer- Remote in USA

About PetLab Co.

PetLab Co. is the world leader in the DTC pet supplement market with 40%+ market share, 9-figure revenues, profitable and rapidly growing with ambitious plans for global expansion. With a loyal community of pet parents and over 3 million happy dogs whose lives have been positively impacted by our innovative products, we’re committed to making a difference. Our team is vibrant, fast-moving, and customer-driven, making it the ideal place for an ambitious, hardworking animal lover who wants to progress their career rapidly.

We're searching for a Senior Digital Content Producer to join our creative team. In this role, you'll play a pivotal part in shaping and executing our content strategy. You'll film, edit, and create content for platforms like Meta, TikTok, and YouTube, while also proactively identifying online opportunities to capitalize on emerging trends. Your work will encompass the entire content lifecycle, ensuring each piece is commercially successful and meets our high-quality standards.

What are the Key Points?

• Core Compensation: $50,000-$80,000 (Base and Bonus)
• Location: 100% Remote in the USA (global team of 140+), Ideally we're looking for someone in the Texas area
• Benefits: Health/Dental/Vision/Disability/Life insurance, 401k, 20 days PTO
• Culture: Think Fast, Move Fast, Learn Constantly… and Have Fun!
• #1 Objective: Delivering Highly Innovative Quality Content

Who will you report into?

Hi! I’m Max, Head of Creative & Digital Content at PetLab Co., and I’m excited to share an incredible opportunity with you. As a Senior Digital Content Producer, you’ll play a crucial role in driving our video ad production and overall digital content strategy. You’ll collaborate closely with me to manage shoots, creating highly innovative content for both paid and organic campaigns. Your work will directly contribute to key business outcomes such as revenue growth, brand awareness, and audience engagement.  Additionally, you'll have full access to insightful data to continually optimize & improve your work.

This role offers an exceptional chance to make a significant impact in a fast-growing company with excellent career progression prospects. At PetLab Co., we value creativity, innovation, and a results-driven mindset, and we’re looking for someone who shares our passion for digital content and is eager to help pets live their happiest, healthiest lives. If you’re skilled in video production and ready to take on a dynamic and rewarding challenge, we’d love to hear from you.

What’s the Ideal Candidate’s Background?
We are searching for a true creative who can transform ideas into profitable video content for Meta, TikTok & Youtube ads. The ideal candidate will have a deep understanding of live-shoot production, and post-production processes.

What’s It Like Working at PetLab Co.?
At PetLab Co., we’ve cultivated a data-driven culture where the best ideas win, and everyone’s voice is heard. As a fast-growing company, we value individuals who can think quickly, execute efficiently, and adapt to the dynamic nature of our business. We offer a refreshing level of autonomy, where high expectations are balanced with the freedom to determine how best to meet your objectives.

How Will Success Be Measured?

• Successful Coordination of Live Action Shoots: Effectively manage and execute regular live action content shoots, featuring actors and/or customers.
• Impactful UGC Creation: Develop and produce User-Generated Content (UGC) that achieves high engagement rates and has the potential to go viral, demonstrating strong hooks and audience appeal.
• Effective Collaboration with Media Buyers: Partner closely with Media Buyers to optimize creative based on the data and ensure the ad content produced meets target objectives and delivers measurable results across social media platforms.
• Timely and High-Quality Content Production: Oversee the digital content production process from start to finish, ensuring all projects are completed on time, within scope, and to a high standard of quality.
• Seamless Coordination with International Teams: Successfully coordinated with the London production team, ensuring synchronization of efforts and consistent quality across all deliverables.

How Will Your Time Be Spent?

• 25% on Shoots: Coordinate and manage regular shoots for new ads, with a focus on live and experimental formats.
• 25% on UGC Creative Production: Develop and create User-Generated Content (UGC) with a strong emphasis on engaging hooks and viral potential.
• 25% on Post Production: Managing the entire production process of digital content, from concept through to final distribution, ensuring all deliverables meet deadlines and maintain high-quality standards.
• 25% on Creative Optimisation: Work closely with Media Buyers to optimize creative based on the data

Requirements:

• 3 – 5 Years in DTC Social Content: – Producing high performing social media content end-to-end for Meta, TikTok, Youtube… bonus points for Snap and Pinterest.
• Video Production Expertise: Highly experienced managing content shoots with a focus on live action involving actors.
• Post Production Expertise: Strong knowledge of Adobe Premiere Pro, Adobe After Effects, or Final Cut Pro editing software.
• Performance Marketer – Heavy exposure to direct response performance marketing in e-com context spanning strategy, media, creative and conversion
• Think Fast, Move Fast – Energized by a high-velocity, high-growth entrepreneurial environment with lots of ambiguity wherein conditions can change rapidly
• Driven to Excellence – A natural end-to-end ownership mentality with a relentless inner drive to excellence that other people find energizing, inspiring and motivating
• Systems-Oriented – Strong organizational skills and with a knack for creating order out of chaos with highly organized systems that deliver sustained success
• Exceptional Communicator – A perceptive listener who quickly synthesize info and can formulate a methodical action plan that can be clearly articulated verbally and in writing

Important: PetLab Co. will only contact you regarding your application using the @thepetlabco.com email domain. If you receive any communications from other domains, please treat this as spam and flag accordingly.