Senior Demand Marketing Manager - Remote

About Woolf

Our mission is to increase access to world-class higher education and ensure that it is globally recognized and transferable. See more at Woolf.university.

We're building a category-defining company, increasing the speed of innovation in higher education and increasing access to high-quality education

Woolf is a collegiate higher education institution modeled on the University of Oxford and the University of California. We are composed of our colleges, and we work closely with college Deans to define new programs, and manage regulatory paperwork related to those programs.

We're on a mission to increase the speed of innovation in higher education, while ensuring the most robust quality assurance process that has ever been built.

The Role

This is an exciting time to join Woolf and help build a university for a borderless future. Woolf is a globally distributed company backed by world-class investors, and all of our roles are fully remote.

We are seeking a Senior Demand Marketing Manager to elevate our marketing efforts and drive Woolf’s next phase of growth. As a core member of our team, you will:

• Oversee and steward the Woolf University brand and voice.
• Lead and mentor a small but growing marketing team, fostering an environment of creativity, clarity, and excellence.
• Navigate Woolf’s b2b and b2c audience (compare to Klarna.com/us/ for b2c and b2b)
• Build our profile as an innovative, high-quality university which b2b and b2c customers respect and want to join.
• Create and execute a data-driven B2B marketing strategy focused on demand generation, lead acquisition, and campaign optimization.
• Develop integrated marketing campaigns across multiple channels (SEM, social media, email, and display), using tools like Salesforce for tracking and analysis.
• Work closely with the sales team and a graphic designer to create effective sales enablement materials and collaborate on Account-Based Marketing (ABM) strategies that target high-value customers.
• Collaboratively support Woolf’s participation in high-visibility events and initiatives that contribute to Woolf’s brand influence, working with internal and external stakeholders.
• Oversee A/B testing, user segmentation, and the optimization of all campaigns to enhance audience engagement and conversion.

Key Responsibilities

• Balance a broad mandate with focussed outcomes in a start up environment.
• Develop and implement content marketing strategies to build brand awareness and drive customer acquisition.
• Lead the global demand generation strategy and develop campaigns that convert leads into customers.
• Own and refine Woolf's corporate brand in collaboration with the other functional teams (Product, Operations, Partnerships).
• Build and manage a high-performing marketing team, including a copywriter and graphic designer.
• Create and oversee multi-channel marketing campaigns and ensure Salesforce integration for accurate tracking.
• Optimize marketing efforts through data analysis, testing, and audience segmentation.
• Develop strong relationships with the sales team to support demand generation and sales enablement.
• Own Woolf’s participation in key events, ensuring alignment with our overall marketing and branding strategy.

Requirements

• 5+ years of hands-on marketing experience in a B2B start up role, ideally within SaaS or high growth edtech companies
• Proven experience in building and scaling a start up marketing team
• Excellent understanding of B2B marketing, including demand generation and account-based strategies
• Experience with marketing automation tools and CRM systems (Salesforce)
• Strong leadership and mentoring skills
• Data-driven decision-maker with a strong analytical mindset
• Experience in agile marketing environments, focused on continuous improvement
• Proven track record in driving marketing campaigns that deliver measurable results
• Excellent communication and project management skills
• Highly motivated, with the ability to work in a fast-paced, remote environment

Benefits

• Annual Compensation – commensurate with experience level
• Flexible PTO and working hours
• Work from Home
• Laptop