Senior Copywriter (Direct response, CRO , Landing Page)

About Us

Maneuver Marketing is dedicated to building, operating and scaling brands.

In 5 years, we grew our own health and wellness brand from $0 to USD$150M+ in annual revenue, serving more than 2,000,000 customers worldwide. Our brand’s success is driven by our commitment to providing high-quality health products. This result has brought us recognition by The Financial Times, ranking us 12th among Asia Pacific’s High-Growth Companies in 2023 and ranking us 25th in 2024. In both 2023 and 2024, The Straits Times and Statista consistently recognized us as one of the top 10 fastest-growing companies in Singapore.

Overview of the role

We are looking to hire a Conversion Copywriter who will help boost conversion rates along our entire customer journey. 

Are you passionate about driving growth through strategic and compelling copy? Do you understand that true growth involves more than just increasing leads—it’s about engaging existing customers, reducing churn, and turning loyal users into enthusiastic advocates? If so, we want to speak with you.

Key Responsibilities:

• Craft high-converting copy across the entire customer journey, including websites, landing pages, and digital ads.
• Conduct A/B testing to identify the most effective copy variations.
• Perform ongoing customer and market research to deeply understand target audience pain points.
• Monitor and analyze conversion rates, industry trends, and advertising strategies to identify areas for improvement.
• Analyze copy performance, interpret data insights, and iteratively optimize campaigns to boost conversion rates, ROI, and overall effectiveness.
• Stay updated on industry trends, emerging technologies, and changing consumer behaviors to continuously refine and optimize copywriting strategies.

What makes your Copy Exceptional

• Clarity - Craft messages that are clear and concise, ensuring that the core message is easily understood by our audience and cut unnecessary fluff.
• Congruency - Your copy will reflect the promises made in our ads and arguments, ensuring a seamless customer journey.
• Relevance - Your writing will be tailored to the different stages of customer awareness and resonate with our audience by addressing their pain points, desires, and using an appropriate tone.
• Credibility - You'll incorporate multiple types of evidence to support our claims and enhance the credibility of our brand.
• Urgency - Create a sense of urgency that compels our audience to take immediate action without leaving the page.
• Friction - Your attention to detail will minimize any friction points, making it easy for customers to navigate, find what they want, and complete their purchase.
• Cart value - You'll create persuasive upsell opportunities that encourage customers to buy more for faster, easier, or more effective results.

Requirements

• 5+ years experience working with e-commerce, Direct-to-Consumer (DTC) brands or performance marketing agencies.
• A strong portfolio with samples of long form and short form copy, Ads, Landing pages, VSLs written for the health / wellness / supplements niche.
• Proven ability to improve conversion rates, ROI, and overall campaign effectiveness through optimized copy with a focus on landing pages.
• Proven track record of designing and executing A/B tests for copy variations, interpret test results and make data driven decisions.
• Proficiency with data and analytics tools like Google Analytics to inform copywriting decisions and optimize campaign performance.
• Strong collaborative skills, valuing diverse perspectives and actively contributing to cross-functional teams to achieve shared goals.

Benefits

• Competitive salary and performance-based bonuses.
• Opportunities for professional development and advancement.
• Collaborative and dynamic work environment.