Professional Services Industry Marketing Manager

Professional Services Industry Marketing Manager

Reporting to the Vice President of US Marketing, the person in this role will be a collaborative and confident self-starter with the ability to build a pipeline for HSO’s professional services industry practice through scalable B2B and referral marketing programs.

The successful applicant will have a proven track record of developing and managing integrated demand generation campaigns and developing messages that resonate with companies that deliver professional services, including legal, accounting, software/technology consulting, and other consulting firms. They will also have experience cultivating referral leads through partnerships and influencer marketing programs.  

Responsibilities Include:

• Translate sales goals and value propositions into actionable marketing plans
• Develop and manage demand generation programs to drive c-level pipeline for designated verticals from start to finish, including planning, creating, executing, evaluating, and reporting. Tactics may include:
• Email campaigns
• Virtual and in-person events
• Blogging
• Video creation
• Case study writing
• Website content development and updates
• Target list building and maintenance
• Lead capture and management
• Develop relationships with influencers and collaborate with them on co-marketing campaigns
• Monitor, measure, analyze and report on the effectiveness of marketing campaigns to drive MQLs, SQLs and opportunities.
• Manage marketing budgets for designated verticals
• Manage social media efforts for designated verticals, including writing and scheduling to generate engagement for campaigns
• Keep up to date with best practices in the email marketing, including how to optimize emails for deliverability and mobile devices

Requirements

• 7+ years of experience marketing to legal, accounting, software/technology consulting, and other professional services firms, ideally for a Microsoft Dynamics partner or a competitive solution provider

• A bachelor’s degree in business, marketing, communications, or a similar concentration
• Demonstrated experience partnering with Sales to deliver results
• Experience using CRM and Marketing Automation systems, preferably Microsoft Dynamics
• A strong understanding and passion for demand generation, with a demonstrated track record of owning campaign effectiveness and driving successful results
• Experience allocating & optimizing spend across tactics
• Ability to manage multiple initiatives with a track record for meeting deadlines
• Excellent written and verbal communication skills with strong attention to detail
• Ability to facilitate and enable collaboration with a desire to cultivate relationships
• Exceptional organizational and project management skills.
• Excellent analytical and problem-solving skills
• A knack for learning and using a myriad of marketing applications

Benefits

We offer competitive pay with and performance-based bonus. Our employees also enjoy unlimited paid time off and a flexible and affordable benefits program designed to help you be and stay well, including: medical, dental & vision coverage, flexible spending accounts, health reimbursement account, and a 401(k) plan with a company match. Additionally, you’ll have the benefit of working alongside enthusiastic and energetic teammates in a dynamic and thriving environment.

HSO is an Equal Opportunity Employer.

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