Product Marketing Manager (ARG)

ABOUT ALLERGY RESEARCH GROUP 

For 45 years, Allergy Research Group® has been a leading innovator and educator in the natural products industry, and is known for clean, high-quality, hypoallergenic supplements. We’re on a mission to partner with Healthcare Practitioners around the world, who are passionate about integrative medicine, and empower them with the tools necessary to help their patients achieve the confidence that comes from great health! To learn more about ARG, visit AllergyResearchGroup.com. 

ABOUT THE POSITION 

Allergy Research Group® (ARG), seeks a passionate, experienced Product Manager to take our high-quality, practitioner-focused and retail supplements brands to their next levels of growth. As a skilled strategist and health and wellness enthusiast, you will orchestrate strategic positioning and messaging across our product lines, driving market penetration and adoption. You will develop category priorities and product line strategies for a broad product catalog and develop deep expertise regarding our products’ functions, formulations, business performance and the marketplaces in which they compete. Additionally, you will develop and manage omnichannel product marketing activities and play an active role in product life cycle management including innovation. This role will have a significant impact in shaping ARG’s business strategy and outcomes.    

WHAT YOU WILL DO  

• Function as the internal SME for all aspects of our product initiatives and offerings, deeply understanding their unique features, benefits, and customer impact.  

• Manage a broad line of supplements that extend across a range of health and wellness categories and that are sold through healthcare practitioner, retail, e-commerce and direct channels.  

• Develop and execute a comprehensive product portfolio strategy that aligns with the company’s overall vision and business goals.  

• Identify category priorities and develop and execute product portfolio strategies within the key categories. Monitor and report on product line performance. 

• Craft compelling product positioning and messaging that effectively conveys our unique value proposition for existing products and new product launches.  

• Proactively manage product marketing activities to achieve sales goals and ensure our products stay competitive in the marketplace. Develop and refine assets to support the sales team. 

• Manage and/or collaborate on all activities related to product management and product marketing including pricing, packaging, promotion, merchandising, communications, education, sales materials and more. 

• Use data-driven insights to develop and maintain the product marketing calendar, omni-channel promotions plans and to manage product life cycles, including innovation, renovation, optimization and rationalization. Analyze omni-channel sales data, syndicated data, market research, customer feedback and inventory reports. 

• Stay informed about industry trends, competitor products and customer preferences to develop and implement insights that inform product development and improve product marketing.  

• Work cross-functionally to align and ensure successful initiatives and outcomes 

• Inform ARG B2B and B2C marketing efforts with respect to product focus and promotions. 

• Participate in the development of annual marketing and content calendars, as well as ongoing updates. 

• Ensure product content and messaging is optimized across all communications, including ARG website, Amazon product pages and sales materials. 

• Assist with integration of new corporate branding and product packaging. 

Requirements

WHAT YOU WILL BRING 

• Bachelor’s degree required; MBA preferred 

• 4+ years of product marketing experience
• VMS Industry experience

• Omni-channel marketing experience; healthcare practitioner channel experience preferred 

• Data-driven mindset with experience in leveraging insights to drive decision-making 

• Excellent communication skills and the ability to articulate complex concepts clearly and persuasively in written content 

• Experience working on product lines with a high number of SKUs 

• Experience with P&Ls, budgeting, forecasting and business reporting 

• Experience commercializing and launching new products 

• Strong analytical skills with the ability to interpret data and make data-driven decisions 

• Experience writing packaging and other marketing copy highly desired 

• Experience working within regulatory requirements 

• Strong analytics with a track record of data-based decision making; experience working with large data sets and syndicated data 

• Strong Excel skills, familiarity with Project Management platforms (asana, trello, etc.), marketing automation and CRM 

• Ability to work collaboratively in a fast-paced, ambiguous, cross-functional team environment 

Benefits

The annual base salary range for this position is $110,000-130,000 USD/year. The actual annual base salary offered may be adjusted based on a variety of factors, including but not limited to: location, education, skills, training, and experience. This position may also be eligible for an annual discretionary bonus.   

ARG offers a comprehensive benefit package which includes 100% paid medical + dental and vision plans, generous paid time off, 401(k) match, company-paid disability and life insurance as well as free products! 

It is the policy of ARG to prohibit discrimination of any type, and to afford equal employment opportunities (EEO) to all employees and prospective employees, without regard to race, color, religion, gender, national origin, age, disability, sexual orientation or any other characteristic protected by law.  

Applicants for employment in the US must have work authorization that does not now or in the future require sponsorship of a visa for employment authorization in the United States. ARG does not accept unsolicited agency resumes and is not responsible for any agency fees related to unsolicited resumes.