Product Manager

Food Revolution Network’s (FRN) Product Manager for WHOLE Life Club (WLC) will play a pivotal role in driving significant member impact and business success by leveraging their passion for crafting software solutions.

As a core part of our programmatic pillars — alongside our annual Food Revolution Summit and Plant-Based Coaching Certification — WLC is a private, online community that currently includes over 10,000 members. This community consists of health-minded individuals dedicated to implementing and maintaining a healthy, ethical, and sustainable lifestyle through personalized wellness journeys, supported by reliable insights, practical tools, and a supportive community. 

WLC provides reliable, research-based insights and cutting-edge wisdom from leading experts; hand-picked, delicious, plant-powered recipes; and an inspiring, private community of people supporting each other in healthy living.

As the product manager for WLC, you will be instrumental in shaping the strategic direction of transitioning the program to an app (internally, we refer to this as WLC 2.0), driving innovation, expanding market reach, and delivering features that not only meet but exceed our members’ expectations. Your expertise in market analysis, product design, user experience, and AI-driven personalization will fuel the creation of solutions that deeply resonate with our members, fostering long-term engagement and satisfaction.

In this role, you will lead the full product lifecycle—from ideation to post-launch optimization—ensuring that WLC moves to the forefront of the wellness industry. You will collaborate closely with cross-functional teams to translate user needs and business objectives into a cohesive, impactful product that embodies FRN’s mission of promoting healthy, ethical, and sustainable living.

If you’re eager to contribute meaningfully to a company that values innovation, community, and sustainability, we’d love to hear from you.

Reports to: Head of Impact

Requirements

Core Responsibilities

1. Strategic Product Leadership. Oversee and bottom-line the entire product development process, with a focus on delivering value to our users and dramatically expanding the impact and revenues tied to the product.
2. Market Research. Spearhead market research and competitive analysis initiatives to uncover trends and opportunities for innovation within our platform.
3. User-Centric Product Development. Gain a deep understanding of current and potential future member needs, identify program opportunities, and launch innovative product capabilities that offer unique solutions and experiences to current and future WLC members.
4. Project Management. Manage the roadmap of WLC content and marketing from initiation to completion, including planning, resource allocation, implementation, deliverable and timeline management, key stakeholder communication, and project reporting.
5. Collaboration. Lead cross-functional collaboration across multiple teams, including Impact, Technology, and Growth, to ensure a holistic approach to product development.

Strategic Product Leadership

• Lead the product vision and strategy, ensuring alignment with business goals and market opportunities.
• Oversee the successful launch of WLC 2.0, managing all aspects of the product lifecycle from ideation to post-launch, including go-to-market strategies, cross-functional coordination, and user adoption plans.
• Ensure alignment between product development and overall company strategy, coordinating regularly with senior leadership to maintain strategic alignment.
• Coordinate product marketing strategy, helping to ensure ambitious growth of subscriber base and overall revenues.
• Employ data-driven strategies to establish key product metrics, assess performance, and identify opportunities for ongoing improvement.
• Develop and manage the product roadmap, prioritizing features and improvements based on feedback and strategic objectives, maintaining a strong focus on innovation, scalability, and competitive differentiation.

Market Research

• Spearhead market research and competitive analysis initiatives to uncover trends and opportunities for innovation for the initial product launch, and anticipate future market trends and shifts, preparing the product for long-term relevance and success.
• Utilize market research and competitive analysis findings to drive recommendations to leadership that will chart the optimal path forward for WLC in terms of reach, engagement, and revenue.

• Identify potential in-app partnerships and collaborations that could enhance the value of WLC.
• Maintain an innovation pipeline, ensuring that the product evolves with emerging technologies and market demands.

User-Centric Product Development

• Facilitate client discovery and feedback sessions to gain a deep understanding of current and future user needs, translating insights into actionable product features and enhancements.
• Drive the personalization strategy within the product, leveraging AI and user data to tailor the experience to individual needs by directing  regular surveys and usability testing to ensure the product meets the evolving needs of our community members.
• Establish continuous feedback loops to ensure ongoing alignment with user needs and preferences, analyzing member feedback and usage data to identify trends and areas for improvement.
• Maintain an innovation pipeline, ensuring that the product evolves with emerging technologies and market demands.

Project Management

• Ensure all WLC 2.0 projects are delivered on time within the stipulated scope and budget.
• Prioritize and assign deliverables within FRN’s project management system.
• Develop a detailed plan to monitor and track the progress of the project, including creating timeline reports, milestone reports, sprint reports, revenue reports, and facilitating necessary meetings/check-ins.
• Coordinate projects to completion and confirm they pass requirements for launch/deployment.
• Maintain project updates as needed after initial deployment.

Collaboration

• Clearly define, prioritize, and communicate product requirements to Impact, engineering, and design teams, ensuring efficient execution and high-quality results.
• Work closely with teams to develop and fine-tune the product vision and strategy, ensuring it aligns with business goals through unique and innovative approaches.
• Facilitate sprint planning and retrospectives as part of an Agile project management approach.
• Foster a culture of excellence within the organization, promoting innovation, user-centric design, and collaborative brainstorming.

Qualifications

• A minimum of 3 years of product management experience, with a proven track record in SaaS product development.
• Experience and confidence with market research and content marketing that leads to revenue growth. 
• Proven ability to rejuvenate legacy systems, ensuring products are updated and optimized for scalability, performance, and user experience.
• Proficient in prioritizing between immediate needs and long-term product innovation, with the insight to make strategic decisions on feature requests.
• Strong quantitative background to support data-informed decision-making, plus the ability to work with incomplete, conflicting, or ambiguous inputs and turn them into solid action plans.
• Exceptional communication skills, adept at orchestrating customer feedback sessions and aligning cross-functional teams toward a common vision.
• A solid grasp of Agile methodologies, with the ability to thrive in a dynamic, iterative development setting.
• Deeply empathetic toward users, with a substantial grasp of UX/UI design principles and a dedication to delivering superior user experiences.
• Proficiency in collaborating with remote teams and steering projects in a distributed workforce.
• Four year technical or business degree or equivalent practical experience.

Additional Experience

• Experience with subscription-based business and membership programs
• Proven track record in building and scaling online communities, with a focus on driving user engagement through gamification and social features.
• Experience with localization and managing products for a global audience, including understanding diverse cultural needs and perspectives.
• Familiarity with wellness, health, or nutrition-related products and services
• Experience with user-centered AI development, ensuring ethical and transparent AI features aligned with user expectations.
• Strong knowledge of and passion for whole-food, plant-based eating

Required Working Environment

• Reliable high-speed internet connection
• A quiet, functional, and stable work environment.
• Comfortable working with a team via Slack
• Comfortable working with others via Zoom video conferencing
• Comfortable working with AI tools
• Comfortable working within a project management system
• Expert-level proficiency with G Suite products, specifically Docs and Sheets.

Benefits

About Us

Food Revolution Network (FRN) is committed to healthy, ethical, and sustainable food for all. With more than a million members, FRN provides online-based education and advocacy with the goal of transforming food systems to support healthy people and a healthy planet.

Dedicated to building a sustainable team and business that makes a massive positive impact on people and the planet, FRN is a certified B-corp (a public benefit corporation). We are a fully remote company (work from anywhere), offering a 4-day (10-hour day) work week, flexible schedules, and a commitment to team member development, wellness, and sustainability.

Our mission is to inspire and advocate for healthy, ethical, and sustainable food for all through education about plant-powered foods.

Food Revolution Network (FRN) is an online-based education and advocacy-driven B-corp (a public benefit corporation) that’s committed to healthy, ethical, and sustainable food for all. Guided by John and Ocean Robbins, we have more than a million members and collaborate with many of the top food revolutionary leaders of our times. FRN aims to empower individuals, build community, and transform food systems to support healthy people and a healthy planet. 

We believe that everyone, regardless of the color of their skin or how much money they have, or their abilities deserves the knowledge and the means to healthfully feed themselves and their family. We’re committed to a world with a true opportunity for everyone to be healthy.

About You

You believe in the power of healthy, organic, fair trade, local, plant-strong food to change the world. You’re passionate about supporting the food revolution and movements for a more healthy, ethical, and sustainable world. You support our scientifically grounded, fact-driven, and welcoming approach, which promotes a whole foods, plant-based diet and is inclusive of a broad range of eaters.

You’re values-driven, highly motivated, self-aware, ethical, emotionally intelligent, multiculturally competent, compassionate, socially conscious, constantly learning, and respectful of yourself and others. You’re reliable, dedicated, undaunted, persistent, friendly, and forthright. You admit your mistakes, clean up your messes, and learn from everything.

Our Commitment to Equal Opportunity

Food Revolution Network is a committed equal-opportunity employer. FRN recruits, employs, trains, compensates, and promotes regardless of race, religion, color, national origin, sex, disability, age, veteran status, and other protected status as required by applicable law. At FRN, we aim to be a place where a diverse mix of talented people bring their skills, life experience, passion, and creativity to create a whole that is greater than the sum of its parts. We are committed to healthy, ethical, and sustainable food for ALL, and that requires a proactive dedication to advocating for equity, inclusion, and opportunity, including for those communities that have been most negatively impacted by our toxic food culture. We are committed to equality and believe in diversity of race, gender, sexual orientation, religion, ethnicity, national origin, and all the other characteristics that enable each person to bring unique talents, insights, and skills.

Work Location

FRN is a fully remote team, with team members in multiple North American time zones. This position may be performed from anywhere, but we strongly prefer North America-compatible time zones, with a required availability from 9 am - 3 pm Pacific Time, Monday through Thursday.

Compensation

$110,000 - $130,000

Full-time employees also receive paid time off,  time off for holidays, wellness time off, health, vision, and dental insurance, opportunities for bonuses, 401k eligibility, and other benefits.