Product Line Director

ABOUT US

Stio® is an omni-channel mountain brand that designs, develops and sells beautiful, functional, and innovative apparel, footwear and other accessories infused with the soul of the mountain lifestyle. With headquarters in Jackson, Wyoming, Stio draws inspiration from the surrounding Teton Range and offers products via Stio.com, catalog and its Mountain Studio® retail locations.

We live and love mountain life, and as such see ourselves as caretakers of the resources that provide it. We are proud partners of Protect Our Winters and the Conservation Alliance among many other organizations. We have a strong preferred materials platform, use Bluesign® approved textiles wherever possible, audit our supply chains for best practices, and operate our workplaces responsibly.

We think that outside is the best side and that you can’t improve on nature. It’s good for mind, body and soul, and it’s our responsibility to help enable access for all people, regardless of race, gender, beliefs, background or ability. We strive for inclusion at Stio and in our local and national communities.

YOUR ROLE

The Product Line Director at Stio® is responsible for assortment planning and management and execution of the seasonal inline and auxiliary line plans including apparel, footwear, equipment and accessories. The PLD manages the commercialization of the assortment by positioning and planning all programs considerate of product timing, design, investment, as well as material, price point, end use and function.

As a leader in the product creation team, this position initiates and delivers the strategic creation of products in alignment with our premium brand with consideration of function, end use, competitive landscape, opportunity and trend. The PLD has key responsibilities in timeline management, financial line planning and communication of positioning and product stories to support demand planning and lead go-to-market functions. With strategic application of assortment inputs including brand hindsighting and sales reports, industry data, seasonal financial guidance and product information, the PLD collaborates with cross-functional teams to build consensus and finalize product assortment and in so doing instills clarity, confidence, and excitement about the current and future product range.

The PLD reports to the Chief Product Officer and manages a team of two Senior PLMs and one Coordinator.

YOUR RESPONSIBILITIES

• Develop and execute the overall product strategy and vision for the product line according to business drivers
• Partner with merchandising to achieve target financial goals (revenue, units, and margin) and number of consumer choices against attributes (e.g. program, consumer, channel)
• Collaborate with design, merchandising and development to create cohesive product offerings that embody the authenticity of mountain life
• Conduct market research to identify trends, customer needs, and competitive positioning within the apparel and fashion industry
• Distill and apply consumer/market insights and strategic concepts into a rolling, multi-season product line architecture
• Deliver a rationale for the assortment through physical and visual evidence including data, visuals, reports and samples to support positioning, investment and technical execution for the product
• Initiative and oversee the product development lifecycle from concept to launch, ensuring alignment with brand values and quality standards, fit intentions and customers
• Manage the product life cycle, including release timing, pricing, and inventory strategies to maximize profitability.
• Lead cross-functional teams to align on goals, timelines, and deliverables throughout the product go to market (GTM) cycle
• Maintain strong relationships with suppliers, manufacturers, and other key stakeholders to ensure execution excellence.
• Manage the PLM software and maintain line plan inclusive of data integrity, information flow from line plan to forecasting to support demand planning and operational needs
• Define, create and maintain physical and digital assets needed to support cross departmental understanding of product range inclusive of name, color and end use
• Streamline communication from concept to customer via the sales teams in order to sell in and sell through according to fabric, feature/ benefit and end use
• Execute MSRP strategy considerate of Stio line plan, industry, market value, risk profile &  margin targets
• Create initial costing expectations according to margin requirements and market value
• Hire, train and coach a team of skilled and inspired contributors managed in alignment with Stio culture and management philosophy
• Adhere to annual Product Development budget and contribution to topline revenue, margin and EBITDA goals
• Lead onboarding of new software platforms designed to enhance product creation

YOUR SKILLS AND EXPERIENCE

• Bachelor's degree in Business, Fashion Merchandising, Apparel Design, or a related field; MBA is a plus.
• Minimum of 7 years of experience in product management or product line development within the outdoor or  apparel industry.
• Proven track record of successfully launching and managing product lines that resonate with target customers.
• Strong analytical skills with the ability to interpret market data and make data-driven decisions.
• Excellent communication, leadership, and collaborative skills to work effectively across teams.
• Ability to thrive in a fast-paced, dynamic environment while managing multiple projects and deadlines.
• Passion for the outdoors and a deep understanding of the lifestyle and values of mountain life.
• Centric (PLM Software) experience preferred
• Excellent communication skills, both written and verbal, required
• MS Office and Google Products experience required with a working knowledge of PLM Systems preferred

THE FINE PRINT

• Must be able to move around the office space
• Must be able to travel internationally and domestically 30% of the year
• Company paid Medical, Dental Vision plans
• Company Paid Long Term Disability and Term Life
• Employee Assistance Program
• 401k with Match
• Generous paid time off policies
• Gear test, perks, and more

This job description is not necessarily an exhaustive list of all responsibilities, skills, duties, requirements, efforts, or working conditions associated with the job. While this is intended to be an accurate reflection of the current job, we reserve the right to revise the job or to require that other or different tasks be performed. Stio is an equal opportunity employer of all qualified individuals, including minorities, BIPOC, LGBTQ+, veterans & individuals with disabilities.

We provide competitive compensation packages, inclusive of base pay, incentives and benefits. The base salary range for this role is $130,000-$150,000. It would not be typical for someone to be hired at the top end of the range for the role, as actual pay will be determined based on several factors including experience, skills and qualifications.