Performance Marketing Specialist

Location: Americas, Europe

Salary: $25,000 - $ 36,000/ year

Hello, Paid Media Specialists!

My name is Alex and I am the CEO at Pantelope - We are a performance marketing agency that specializes in paid search, paid social, and SEO. We are highly technical and collaborate effectively with other agencies and companies that have marketing departments and need technical assistance. We craft personalized digital strategies that truly resonate and make an impact. So, whether you’re aiming to increase brand awareness, attract new customers, or boost your sales, we’re here to turn those goals into reality.

We are looking to hire a data-driven, experienced Paid Media Specialist to join our growing team. You'll be responsible for implementing and optimizing paid advertising campaigns across Google Ads, Meta Ads, Bing Ads, and other paid media platforms for our clients, leveraging your expertise to generate insights and recommendations that fuel business growth.

This role is a full-time role position.

Requirements

We are looking for a Paid Media Specialist specifically with these requirements:

• Excellent English written and verbal communication skills.
• At least 2 years of experience in digital marketing implementation and analysis, ideally in both lead generation and e-commerce settings.
• At least 2 years of experience working in a digital marketing agency/company.
• Proven experience in optimizing paid advertising campaigns on Google Ads and Meta Ads.
• Strong analytical skills with the ability to interpret complex data sets.
• Excellent communication and presentation skills.
• Ability to work independently and as part of a team.

Nice to have:

• Experience with Bing Ads, TikTok Ads, Snapchat Ads,  Linkedin Ads, and Pinterest Ads
• Self-sufficient expertise in Excel
• Experience with Shopify and/or feed management tools like DataFeedWatch or Feedonomics

Your responsibilities will include (but are not limited to):

• Managing and optimizing paid advertising campaigns on Google Ads and Meta Ads platforms
• Researching and building new campaigns as needed
• Analyzing campaign performance data to identify areas for improvement
• Developing and implementing A/B tests to optimize campaign elements and creatives
• Generating data-driven recommendations to improve campaign performance and achieve marketing objectives
• Staying updated on the latest digital marketing trends and best practices

Benefits

Growth Opportunities/Perks:

• 13 days of PTO (almost 3 weeks of vacation)
• Paid training
• 100% remote work
• Potential upward mobility to a PPC director/leadership role
• Potential growth to manage client relationships/communication

This Position Is Perfect For You If…

You're a Strategic.

You’re an expert in planning, executing, and optimizing paid advertising campaigns across digital platforms to achieve business objectives and maximize ROI. You leverage data-driven insights and industry trends to develop targeted strategies and enhance the performance of ads to ensure they reach the right audience effectively.

You’re Analytical.

You are focused on utilizing data analysis and performance metrics to drive the effectiveness of paid advertising campaigns. You meticulously examine campaign data, identify trends, and optimize strategies.

You're Detail-Oriented.

You excel in meticulously optimizing advertising campaigns, ensuring every aspect is finely tuned for maximum performance. You pay close attention to analytics, ad copy, targeting parameters, and budget allocation, ensuring precision and accuracy in all aspects of campaign execution.

What we do:

Please check us out to get an understanding of the service you'll deliver: 

http://www.pantelope.com

Our hiring process is made up of five parts, so please be aware that you will need to dedicate time for a questionnaire, a video, and a few 1-on-1 interviews.

Thank you for taking the time to consider this position. I look forward to hearing from you soon!

Alex