Performance Marketer

BOOM! Beauty | Overtone is looking for a skilled Performance Marketer to join our e-commerce brands. The ideal candidate will be responsible for developing and executing performance marketing strategies to drive revenue, increase traffic, and maximize customer acquisition across our portfolio of skincare brands. You will be responsible for managing a budget, optimizing campaigns, and analyzing data to achieve business objectives. 

Requirements

The candidates we are seeking have the following experience profile:  

• Ecommerce – UX/UI, Content Management, Digital Shelf and Merchandising, Shopping Cart 

• Digital Marketing. – SEO, SEM, Display, Retargeting, Affiliates, Web Video, Paid Social 

• Categories – Skin Care, Wellness, Beauty Care, or Personal Care, Natural preferred, CPG 

• Early-Stage – Ideally, experience with a start-up and or a major new business launch 

Key Responsibilities:  

• Develop and execute performance marketing strategies to drive revenue, increase traffic, and maximize customer acquisition. 

• Manage a budget and optimize campaigns across various channels including, but not limited to, SEM, paid social, affiliate marketing, and display advertising. 

• Analyze campaign performance data, generate reports, and provide actionable insights to the team. 

• Collaborate with internal and external stakeholders to develop and execute promotions, seasonal campaigns, and product launches. 

• Monitor industry trends and stay up-to-date with new performance marketing channels, tools, and tactics. 

• Use customer data to segment audiences, target campaigns, and personalize messaging. 

• Work with creative teams to develop high-performing ad creative and landing pages. 

• Ensure all campaigns are in compliance with legal and ethical guidelines. 

• Test and optimize campaigns to continuously improve performance and ROI. 

• Manage relationships with external vendors and agencies 

You Have:  

• Bachelor's degree in marketing, business, or related field. 

• 3 - 5 years of experience in performance marketing, preferably in e-commerce. 

• Proven track record of managing performance marketing campaigns with a budget. 

• Proficiency in Google Ads, Facebook Ads, Google Analytics, and other performance marketing tools. 

• Strong analytical skills and ability to analyze data to identify trends and insights. 

• Excellent communication and collaboration skills. 

• Strong project management skills. 

• Ability to work in a fast-paced environment and manage multiple projects simultaneously. 

• Understanding of e-commerce best practices and customer journey. 

You Are 

• Someone who is customer centric first.  

• You are a team player and have strong collaboration and influencing skills 

• You are a critical thinker and possess problem-solving skills. You are able to see fine details and be able to see the big picture at the same time 

• You are a skilled leader with experience inspiring and aligning teams and stakeholders 

• An inspirational leader who is able to develop several team members  

• You are comfortable navigating through ambiguous problem spaces and able to build process and SOP’s 

• You are a multi-tasker and have the ability to work in a fast-paced environment 

• You have strong interpersonal and communication skills 

• Someone who has a sense of ownership and pride in your performance and its impact on company’s success 

Benefits

What we offer:  

• Competitive base salary, plus opportunity for bonus program based on company and individual performance.  

• Employer subsidized health benefits  

• Paid Holidays  

• 401K plan with company match  

• Product discount and beauty budget  

• Generous PTO programs  

• Birthday Holiday  

• Opportunities for professional advancement and skill development.  

• A dynamic and creatively stimulating and FULLY REMOTE work environment.  

The salary range for this position is $85-110,000 annually. Final determinations may vary based on several factors including but not limited to education, work experience, certifications, geographic location etc. This role is also eligible for an annual discretionary bonus. In addition to this range, we offer competitive total rewards packages, which include health & wellness coverage options, 401k benefits, and a broad range of other benefits such as employee assistance programs and telehealth (all benefits are subject to eligibility requirements).  

BOOM! Beauty provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.  This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.  

No Sponsorship is provided for this position at this time. 

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