Paid Search Analyst

ConsumerAffairs helps consumers make smart buying decisions in moments of need. Every month millions of consumers turn to our site and tools for help with their considered (often emotional) purchases.

We educate them about their options, learn about their specific needs, and connect hundreds of thousands of them directly to brands. These brands use our SaaS tools to manage their reviews and communicate directly with consumers to serve them better. Our business thrives when the consumers who trust us get matched with the right brands for them.

We’re fast-paced and our core values are the bedrock of who we are and who we want to be.

Our employees believe in raising the bar through data-driven innovation, intellectual curiosity, and grit. We have a team-first mentality, and manifest wins by putting the team first. Collaboration and teamwork are in our hearts; we believe winning together is the most fun. But, above all else, we care. We have servant hearts for our consumers, customers, and colleagues. If you want to be part of a globally diverse team focussing on helping people, in an environment where we raise the bar, win as a team, and care above all else—then ConsumerAffairs may be just the place for you!

About The Job

The Paid Search Analyst will work with category managers and internal stakeholders to define the accounts goals and strategy. They will be responsible for keyword research, keywords selection, ad copy creation, account set-up, campaign execution, campaign strategy and optimization, bid management and analysis of all paid search media accounts. The analyst will analyze, optimize and refine campaigns to meet clients’ goals, such as ROAS, CPC, CPA, etc., as they helped to define them at the start of the campaign.

Responsibilities & Expectations

These responsibilities are not to be construed as a complete statement of all duties performed. Employees will be required to perform other job-related duties as required

Analyze

• Identify & track campaign refinements and optimizations
• Apply regular optimizations to ad campaigns including keyword expansion and ad copy creation
• Regularly reviewing performance and data to make strategic decisions
• Ability to meet deadlines while honoring schedules and coordinating resources
• Serve as the PPC expert by implementing best practices and overcoming challenges to achieve campaign goals

Collaborate

• Working closely with other team as necessary, including analytics, IT, CRO, SEO and social media.
• Effectively communicate the intricacies of search media, limitations, and impact of search traffic on business performance.
• Ability to build strong relationships across different teams
• Communication with ad network reps

Report

• Provide recommendations for campaigns based on shared campaign PPC and internal stakeholder goals.
• Communicate optimizations and positive or negative performance trends to appropriate team members as needed
• Hold ad hoc meetings to communicate key findings to team and shared recommendations for growth and optimization.

Requirements

Minimum Qualifications & Credentials

• Minimum 1-3 years paid search.

• Display management and/or web analytics experience is helpful.

Hard/Technical Skills

• Proficiency in Excel & Google Sheets
• Experience with Google Ads and Bing Ads, and Ads Editors.
• Knowledge of Paid Media and lead generation concepts and best practices
• Superior organizational and analytical skills
• Excellent verbal and written communication
• Ability to meet deadlines
• Passion for digital marketing and data analytics
• Experience in Looker Studio, Tableau, and/or SQL is helpful.

Soft Skills

• Self starter and creative problem solver
• Obsessed with ensuring an exceptional customer experience- for both internal and external customers.
• Stands up for decisions, takes responsibility for results, and shares both good and bad outcomes transparently.
• Demonstrates a relentless focus on results with a commitment to deliver;
• Takes decisive action, and confidently changes course if unsuccessful.
• Displays a growth mindset to continually improve; encourages everyone around them to be tenacious and never settle.
• Constantly seeks feedback to improve; Focuses on solving issues through teamwork, and collaboration
• Acts with urgency; delivers top results in hours and days instead of weeks and months.
• Relentless in their pursuit of success and possessing the willpower to embrace challenges as opportunities.

Specific Measures of Success – Expected Outcomes

Start Date to Start Date +1 Year

Accountability

• Ability to manage two smaller categories within your first six months
• Ability to manage one medium sized category with your first year

Knowledge

• Within the first year, the analyst should be able to explain all PPC processes to any and all stakeholders

Growth

• Utilize Udemy and take 2 paid search courses and share learnings with the team

Core Values

Raise the Bar

• We are ambitious and try to find a better way
• We make decisions based on data and logic
• We do the hard things and the things that matter
  

We Win as One Team

• Team goals are more important that individual goals
• We are humble and do what it takes to get the job done
• We are open, transparent and honest with each other
• We are reliable and hold ourselves accountable and each other accountable, but we always pick up the slack
  

We Care

• We see the whole picture and go the extra mile
• We are loyal and dedicated to our consumer and brands
• We fix root causes, not symptoms

Physical Requirements & Environmental Conditions

Location: Remote/ Tulsa

Frequency of travel: Occasional travel may be required for meetings, training and/or conferences.

Light physical activities and efforts required in working within an office environment.

(Reasonable accommodations will be made in accordance with existing ADA requirements for otherwise qualified individuals with disabilities.)

ConsumerAffairs provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.

• This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.

Benefits

• Health Care Plan (Medical, Dental & Vision)
• Retirement Plan (401k)
• Life Insurance (Basic, Voluntary & AD&D)
• Paid Time Off (Vacation, Sick & Public Holidays)
• Family Leave (Maternity, Paternity)
• Short Term & Long Term Disability
• Training & Development
• Work From Home
• Free Food & Snacks
• Stock Option Plan