Paid Media Specialist

Job Opportunity: Paid Media Specialist

Location: Remote (must be able to work East Coast hours)

Duration: Minimum 12+ month contract

Are you someone who thrives on hands-on execution in driving paid media campaigns? We're seeking an experienced Paid Media Specialist who not only has a minimum of 3 years of experience in the field but also has a genuine passion for actively building and executing campaign strategies. This role offers an exciting opportunity to work with a prominent client in the video game industry.

In this role, you will:

• Serve as the platform expert, independently developing, configuring, executing, and managing comprehensive digital media campaigns across various platforms, including Facebook, Google AdWords, TikTok, Twitter, and Snapchat.
• Monitor campaign performance, analyze key metrics, and optimize strategies to achieve maximum ROI and exceed KPIs.
• Cultivate and maintain relationships with media partners to enhance campaign reach and effectiveness.
• Conduct rigorous A/B testing to refine acquisition strategies and maximize returns on investment.
• Stay updated on the latest trends in digital media buying and user acquisition.
• Collaborate effectively within the team and contribute to the success of our partners and the company.

What we’re looking for:

• At least 3 years of hands-on experience in configuring paid media campaigns within an agency setting or in a dynamic and fast-paced industry. Must have prior experience working for a large-scale company.
• Expertise or intermediate knowledge of the following digital advertising platforms: Facebook, Google AdWords, TikTok, Twitter, and Snapchat.
• Strong analytical skills with an understanding of the creative development process in media campaigns.
• A proactive mindset with the ability to independently problem-solve in a fast-paced and results-oriented environment.
• Excellent communication and presentation skills, with a strong sense of innovation and collaboration.