Paid Media Manager, EverService

About EverService Holdings, LLC: 

EverService is a global provider of tech-enabled business solutions for companies of all sizes, helping them to grow and scale with digital marketing, website design & development, scheduling & booking services, 24/7 answering services, inbound & outbound sales, live virtual receptionists, client & patient intake, and IT services. The company focuses on end-to-end solutions specialized for the legal, medical, home services, retail and technology industries integrated with clients’ CRM, EHR and operational systems. EverService goes to market with vertically integrated, industry-leading brands including Alert Communications, Blue Corona, Nexa Receptionists, Mid-State Communications, Client Chat Live, Mainline Telecommunications, Nexa Healthcare, RYNO Strategic Solutions, iLawyer Marketing and Strike Healthcare. For more information, visit EverService at https://everservice.com/ 

Summary of Position: 

The Paid Media Manager is responsible for the paid media strategy, execution, management, and campaign optimization for EverService business units. Platforms include Google, Bing, Facebook, LinkedIn and several display and programmatic channels. This position will involve collaboration with people across the sales and marketing organization. 

Position Responsibilities:  

• Own developing and implementing paid media strategies, managing budgets and bids, optimizing account configurations and targeting, and reporting 
• Work with small, mid, and large-level monthly ad budgets across paid search and social 
• Perform campaign analysis and optimization to meet and exceed company KPI goals 
• Work with the Sr. Director of Marketing to understand goals, address needs, and develop paid media strategy across business units 
• Think critically about business goals and recommend paid initiatives to help achieve them 
• Provide input and guidance around campaign planning, including requirements for success and optimal use of paid media  
• Use social networks including, but not limited to, Facebook & Instagram, Twitter, YouTube, and LinkedIn 
• Perform ongoing campaign optimizations with the goal of increasing visitor-to-lead conversion 
• Deep dive into reporting and measuring KPIs 
• Participate in weekly calls with the leadership team to share insights and campaign performance updates 

Requirements

Minimum Requirements: 

• Bachelor's degree in finance, marketing, statistics, economics, or a related field  
• 3+ years of experience working with and owning paid media campaigns 
• Experience with running paid programs for legal, home services, and medical industries 
• Strong analytical skills: the ability to deep dive into reporting and measuring KPIs 
• Google Ad Words Certification required, Google Analytics Certification, strong knowledge of Bing, Yahoo, Facebook, Instagram & Retargeting Advertising highly preferred. 
• Advanced understanding of social, search, and programmatic 
• Comfortable handling raw data and identifying trends 
• Ability to think strategically and execute tactically  
• Excellent analytical and problem-solving skills 
• Strong written and verbal communication skills 
• Excellent time management, detail-oriented, and organizational skills 
• Ability to lead strategic roundtable discussions 
• Initiative to plan, forecast, and evolve the paid program 
• An entrepreneurial spirit, strong work ethic, and proven track record for taking initiative 

Benefits

We’ve got you covered: 

EverService is proud to offer a variety of benefits to support employees and their families, including: 

• Medical/Vision, Dental, Retirement 
• Life Insurance 
• Paid Vacation, Company Observed Holidays and Sick Time off 
• Remote eligible  

This job description is intended to describe the general nature and level of work being performed by people assigned to this position. It is not to be construed as an exhaustive list of all responsibilities, duties, and skills required of personnel. All personnel may be required to perform duties outside of their normal responsibilities from time to time, as needed. 

We are an equal employment opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, national origin, disability status, protected veteran status or any other characteristic protected by law.