Meta Ads Campaign Manager

Booksy connects beauty, wellness and health professionals with local customers, powering hundreds of millions of appointments annually. Our vision is to be the destination for scheduling, empowering service providers to thrive and consumers to discover and book services. Consumers love Booksy, with a 4.9+ app rating in the App Store & Google Play, and providers gain peace of mind when they use Booksy Biz to manage their small businesses. 

As a Booksy employee, you’ll join a team of 800+ around the world building the fastest growing appointments marketplace. Regardless of the position you hold, you’ll make a direct impact every day helping our providers grow their businesses and build loyal client relationships in their communities. Our inclusive, remote-first team operates with a shared commitment to our values: 

1. People first: We empower and elevate the service provider, the consumer, and their communities.
2. Act like an owner: We take responsibility for our actions and their results.
3. Work as a team: We collaborate and care about the success of our team and others.
4. Shoot for the moon: We have ambitious goals and overcome obstacles with tenacity. 

Currently we’re looking for a Meta Ads Performance Marketing Specialist to help us take our online acquisition to new heights. If you have experience managing online advertising campaigns, testing new ideas, and just can’t keep yourself away from the data, keep reading.

*Please note: US candidates based in Eastern Standard and Central timezones will be considered given team time zone difference.

Responsibilities

• Take part in Performance Marketing activities in the US, both on B2B (Salon Owners) & B2C (Salon’s Clients) sides.
• Support Booksy online acquisition through digital advertising on outbound channels: mainly Meta (Facebook & Instagram), but also TikTok, Google UAC, YouTube and more.
• Manage the operational execution of Booksy’s acquisition campaigns including ads briefs, content review (creative and copy) and campaigns setup, monitoring, optimization & reporting.
• Monitor campaigns performance against key KPIs and leverage results to provide learnings on our best assets and establish best practices for Booksy’s online acquisition.
• Work with the broader performance team to tackle growth projects and brainstorm new ways to improve programs.
• Work across Booksy teams to regularly communicate on campaigns and ensure they are executed efficiently, produce valuable insights, and deliver meaningful impact.
• Stay on top of industry trends to ensure Booksy’s online acquisition strategies remain relevant and effective.

Requirements

• Minimum of three years of experience in Online Acquisition Marketing.
• Very strong experience with managing Meta Ads campaigns.
• Experience with managing TikTok or YouTube campaigns is a plus.
• Proven track record of demonstrating the impact of your campaigns on conversion, retention, and revenue metrics.
• Hands-on experience with state of art digital marketing tools including the use of ads panels and reporting tools.
• Data-driven professional with a good feel for numbers and the ability to act based on insights.
• Ability to adopt new technologies and programs quickly.
• Strong communication skills, proficiency in Spanish or French is also a plus.
• Some creative experience either in the form of graphic design or copywriting would be appreciated.
• Team player with excellent organizational and process management skills.
• Fast learner with natural curiosity and drive to deliver business impact.

Benefits

• Comprehensive health, dental, and vision coverage.
• Secure your future with our 401K match program.
• Generous parental leave policy to support your family.
• Unlimited PTO for a healthy work-life balance.
• Flexible work arrangements, including full-time remote work.
• Pet insurance to help take care of your furry friends.
• Compensation: 80-90K annual salary

More about Booksy

Booksy is the largest and fastest growing booking platform that connects beauty, wellness and health professionals with local customers, powering hundreds of millions of appointments each year.

Booksy Biz, designed specifically for small business owners, is Boosky’s mobile-first SaaS platform that combines all the tools providers need to attract new customers, take appointments, manage staff and payments, and build a loyal client base. Booksy Biz makes running a beauty business simple, convenient and accessible so providers can focus on providing exceptional service to their customers. 

The Booksy Marketplace is where millions of consumers around the world find, schedule and manage appointments with stylists, barbers, braiders, nail artists, estheticians, massage therapists, salons, and spas in their communities. Customers can browse business profiles, reviews, services, pricing, availability and instantly book appointments with the click of a button. 

Founded in Poland in 2014, Booksy has operations in Poland, United States, United Kingdom, Spain and France and works as a distributed, remote-first team. The company has raised more than $100M in Series C funding and is backed by investors including Innovia, Kaya, and Verdane. 

For more information, please visit booksy.com, or follow us on LinkedIn.