Marketing Technology Manager

ABOUT UNBOUNDED

UnboundEd recently joined two other professional learning organizations, Pivot Learning and CORE Learning. Together as one entity, we are now the largest equity-focused professional learning organization in the nation. We provide evidence-based, comprehensive instructional and curriculum support to educators and school system leaders in over 40 states across the country.

UnboundEd empowers educators to transform teaching and learning. We work with classroom teachers, school leaders and district executives to ensure engaging, affirming and meaningful grade-level instruction, so that we eliminate the predictability of student outcomes by race and socioeconomic status. We focus on the needs of students of color and those who have historically been at the margins, because when we do that, all students benefit.

ROLE SUMMARY

Reporting to the Director, Marketing & Communications Operations, the Marketing Technology Manager serves as an in-house expert for Hubspot, WordPress, and other marketing technology solutions. The Marketing Technology Manager ensures strong implementation of our Hubspot marketing platform, and maximizes its many features, optimizing our use of the platform. In addition, this position will be an expert capable of managing our website properties, working with our vendor partners to support constant website content updates, and facilitating our Search Engine Optimization (SEO) efforts. 

UnboundEd is a virtual organization and this employee can be based anywhere in the United States. UnboundEd has core business hours where we expect all staff to be available from 9 am to 5 pm local time and 10% travel is required.

ESSENTIAL RESPONSIBILITIES

The primary responsibilities of this role include, but are not limited to:

Support Marketing Strategy: Help design and execute a strong marketing vision and strategy related to the website and Customer Relationship Management System (CRM)

• Manage website updates, including tracking and analyzing results, designing and developing new web pages, landing pages, posts, and other web assets, scheduling and implementing updates, and marketing content additions. Manage, prioritize, and implement features, enhancements, and content updates
• Plan and prioritize site improvements and tools that support strategic goals
• Work collaboratively  to create digital marketing assets in Hubspot for product marketing, including emails, advertisements, forms, web pages, event registrations, webinars, and workflows to align with internal products
• Support our Hubspot platform for lead generation and marketing activities; create and maintain workflows in line with the marketing, sales, and support plans.
• Build and segment lists as needed

Data Analysis: Collect, track, and analyze qualitative and quantitative website and marketing data 

• Use data as part of a continuous research/user feedback cycle, highlight important themes in the user experience, and recommending adjustments as appropriate
• Monitor website analytics for performance indicators and develop data dashboards and reports
• Conduct occasional research analysis
• Facilitate meetings with program, sales, and research teams from a marketing technology perspective
• Synthesize results into the marketing process
• Use Hubspot reports and dashboards, advise on digital marketing strategy, lead generation, and lead nurture programs

Stakeholder (commonly referred to as careholder at UnboundEd) Engagement: Communicate and collaborate with all careholders

• Share expert-level familiarity with Hubspot, WordPress, and other marketing tools, providing training and support to colleagues as needed and spearheading adoption
• Collaborate with careholders and vendors to define features and requirements 
• (e.g., Collaborate with content teams, engagement, and MarComm to define and implement changes to the UnboundEd web properties)
• Work closely with the team and vendors to shape, support, and execute marketing team goals.
• Manage relationships, communication, and processes between all careholders
• Manage relationships with web and CRM vendors
• Engage in intra-organizational cross-team technology collaborations 
• Communicate the impact of website changes to internal careholders

Direct the work of contractors to reflect current priorities as necessary

Requirements

MINIMUM QUALIFICATIONS

Bachelor’s degree from an accredited college or university with four (4)  years of experience that includes two (2) years of experience in marketing and communications focused on lead generation and two (2) years of experience project-managing marketing programs with product managers, instructional designers, and customers

Other equivalent combinations of relevant experience and training will also be considered

THE STRONGEST CANDIDATES WILL HAVE/BE:

• Commitment to UnboundEd’s vision
• Learning orientation and commitment toward diversity, equity, and inclusion
• Ability to work independently and effectively in a virtual, remote environment and build strong relationships with colleagues and partners across geographies and time zones, as well as with external colleagues and vendors
• Experience in the K-12 education market
• Exceptional Hubspot skills, especially with Marketing Hub Professional and related tools
• Considerable WordPress familiarity
• Excellent verbal and written communication skills
• Strong proofreading and copyediting skills
• Ability to juggle multiple competing priorities and navigate ambiguity
• Resourceful problem solver and capable critical thinker who can balance short-term tactical solutions with long-term strategic solutions

• Entrepreneurial spirit and ability to thrive in a fast-paced and changing environment
• Proficient use of Microsoft Office, Google-based applications, and online collaboration tools such as Slack and Asana

Benefits

BENEFITS AND COMPENSATION

UnboundEd offers competitive salaries commensurate with experience and education and a generous benefits package that includes take-as-you-need vacation time, group medical, dental, and vision plans, disability and life insurance plans, and an employer-sponsored 401K retirement plan with a 5% employer contribution and no vesting period. This is a full-time exempt  position with an annual compensation range of  $84,700-$131,300.  A compensation offer is based on relevant years of experience in relation to the position. Because of our strong commitment to equity and growth, UnboundEd does not negotiate compensation offers.