Marketing Operations Specialist

Vasion is looking for a Marketing Operations Specialist that exemplifies our core values and wants to be part of our growing team. We are committed to making digital transformation attainable to everyone by building an affordable, integrated SaaS solution that simplifies business processes. Vasion offers a flexible working environment for our 300+ employees worldwide, including at our global headquarters in St. George, Utah, or in one of our other offices in the UK, Germany, and Lehi, Utah.

The ideal candidate has a baseline understanding of all things Salesforce, Marketo, and B2B marketing operations. This person, in collaboration with the marketing team, is responsible for understanding business requirements and delivering high-quality technical solutions that enable the marketing team to use the full functionality of our ever-growing tech stack.

Responsibilities

• Support the day-to-day operations of our marketing tech stack, including Salesforce, Marketo, Drift, LeanData, 6Sense and other upcoming integrations.
• Execute ad, email, and event tracking programs, including driving strategies to increase engagement frequency and velocity.
• Manage and monitor audience segments and make recommendations on areas for optimization and changes to strategy.
• Identify and evaluate data sources required to expand our marketable database in our target segments. Own list import process for Marketo.
• Monitor email KPIs and make recommendations to improve delivery, opens, and engagements. Ensure strong domain and list health and create monthly audits.
• Collaborate with the marketing team to provide technical recommendations using the full features and functionality of Marketo.
• Launch prospect nurture programs, ensure they are working properly, and make recommendations for efficiencies.
• Administer the email sequence creation process for sales inbound campaign support.
• Performs other related duties as assigned.

Requirements

• Bachelor's degree in Marketing, Business Administration, or a related field.
• 1+ years of experience in Marketing Operations, executing marketing campaigns, and working with SaaS products.
• 1+ years of experience with Marketo.
• Experience with at least one of the following: Salesforce, LeanData, 6Sense, Cadences, Domo, and Drift, or an equivalent platform.

Preferred Qualifications

• Salesforce Administrator certification
• Marketo Certified Expert (MCE) certification
• Self-starter and able to work fully remote, collaborating with team members globally.
• Experience in business analysis, operations, or B2B. 
• Digitally savvy, with exceptional analytical, quantitative, problem-solving, and critical-thinking skills.
• Strong ability to organize, analyze, interpret information.
• Ability to work under pressure and change direction as needed.
• Excellent written and verbal communication skills.
• Ability to make decisions, prioritize and manage multiple projects in a fast-paced, dynamic environment, and keep stakeholders informed on progress.

Benefits

• Flexible work environment
• Discretionary Vacation bonus
• Flexible paid time off
• Paid parental leave
• Competitive pay
• A full suite of traditional benefits
• Training/Advancement opportunities
• 401k with company-match
• Mental Health Wellness Support
• Financial wellness education
• Company-contributed HSA
• Headquarter perks include gym, pickleball, snacks & drinks, arcade, theater room, monthly All Hands lunch, etc.
• Lehi, Utah office perks include gym access, snacks & drinks, monthly All Hands lunch 

Our Core Values

Vasion looks for people who will exemplify its core values and are driven to become:

• Action Owners (Extreme Ownership by Jocko Willink and Leif Babin)
• Candor Seekers (Radical Candor by Kim Scott)
• Relationship Builders (Leadership and Self-deception by The Arbinger Institute)
• Storytellers (Building a StoryBrand: Clarify Your Message So Customers Will Listen by Donald Miller)

More About Vasion

Visit https://www.vasion.com and https://www.printerlogic.com 

Additional Information

Vasion is an equal opportunity employer. We evaluate qualified applicants without regard to race, age, color, religion, sex, national origin, disability, veteran status, gender identity, sexual orientation, and other legally protected characteristics.