Marketing Manager for an Online Coaching Company

Hello,Marketing  Managers!

My name is Dylan and I am the CEO of Dylan Jahraus - a leading e-commerce education company in the online coaching space. As the #1 coaching company in our sector, we are dedicated to delivering exceptional education and support to our ~2000 clients globally. Our fully remote team is committed to continuous improvement, exceeding expectations, and driving impactful growth in the digital marketing world.

We are seeking a dynamic Marketing Manager who is not only a digital social butterfly but also a strategic thinker, capable of creating authentic engagement, leveraging social media channels for growth, and converting onlookers into loyal customers and raving fans. This role requires a balance of creativity, strategic planning, and a deep understanding of digital marketing to manage, expand, and enhance our brand's online presence. It is a bonus if this role has a background in technical marketing because we are launching our proprietary software in the upcoming weeks. 

This role is a full-time remote position. 

Requirements

We are looking for a Marketing Manager specifically with these requirements:

• 2+ years proven experience as a Marketing Manager for a Personal Brand
• Strong focus on growing followers across various platforms (YouTube, Instagram, TikTok)
• Expert in creating content across multiple social media platforms and channel-specific strategies
• In-depth knowledge of SEO, keyword research, Google Analytics, and social media KPIs
• Ability to adopt brand voice and create relatable, engaging content
• Ability to lead and execute on our Facebook Ads strategy
• Video editing skills (Capcut, Final Cut Pro, Adobe Premier)
• Graphic design proficiency (Photoshop, InDesign)
• Experience collaborating with sales and customer success teams
• Proactive identification of future trends in digital technologies
• Bonus: Can lead our go to market launch as the key marketing resource for our new software tool

Your responsibilities will include (but are not limited to):

Content Creation and Management:

• Develop and implement a cohesive content strategy across all social media platforms
• Create, curate, manage, and optimize published content (images, video, written)
• Ensure brand consistency in style, quality, and tone of voice
• Manage social media campaigns, including paid advertising, and coordinate with influencers and partners for promotional activities

Growth and Engagement:

• Implement growth strategies, including Ads, to increase followers, engagement, and conversion rates
• Set channel-specific goals and guidelines, tailoring content and strategy to each platform
• Engage with the community, responding timely to queries and monitoring reviews
• Build and implement affiliate programs to help increase our reach
• Utilize Chat Funnel Marketing to launch lead-generating and revenue-generating campaigns

Collaboration and Campaign Management:

• Work closely with operations, sales, customer service, and content teams to ensure brand consistency
• Design and execute results-driven, lead-generating, and high-converting social media campaigns
• Manage social media with CRM tools like HubSpot, associating social posts with relevant marketing campaigns

Reporting and Analysis:

• Monitor, report, and analyze the performance of social media platforms
• Track important KPIs, analyze key metrics, and adjust strategies based on performance data
• Stay up-to-date with trends in social media tools, applications, channels, design, and strategy

Benefits

Growth Opportunities/Perks:

• Make Direct Impact - your work will directly shape the way education and commerce blend for our clients, impacting thousands globally. 
• Creative Autonomy - lead projects as your own and play a key role in growing our community. Your contributions will shape our brand's future.
• Work-Life Balance and Continuous Learning - thrive in our remote family that values your well-being and growth. We prioritize flexibility and connection, supporting your journey towards personal and professional development.
• Lead Growth in the #1 Fastest Growing Etsy Coaching Company - Shape our brand with your creativity, strategies, and content ideas. Here, your contributions are valued and encouraged, offering a chance to significantly influence our brand's growth with your vision.
• Work from Home - Enjoy the convenience and comfort of working from home, while still making a significant impact on our projects.
• Flexible Time Off - Enjoy flexible time off to rest and recharge, empowering you to maintain a healthy work-life balance.

This Position Is Perfect For You If…

You're Creative.

You can be creative in your quest for a solution to a problem. You are willing to try new innovative things and be flexible in your work until you find the answer you have been looking for.

You're an Excellent Communicator.

You have excellent interpersonal, written, and verbal skills that allow you to explain complex topics in simple ways. You can get your point across and get all stakeholders aligned on a common goal.

You’re Highly Organized.
You are organized enough to make sure that you’re on top of your own goals and responsibilities. You bring your whole personality to work and are willing to engage on a personal level. You put your whole heart into your work and uplift those around you.

What we do:

Please visit our socials and website to get a good understanding of our services:

https://dylanjahraus.com/

Please check our reviews here:
https://www.youtube.com/@dylanjahraus/community

https://dylanjahraus.com/reviews

https://www.instagram.com/dylanjahraus/

Our hiring process is made up of four parts, so please be aware that you will need to dedicate time for a questionnaire, a video, and two 1-on-1 interviews.

Thank you for taking the time to consider this position. I look forward to hearing from you soon!

Dylan