Marketing Manager - Demand Generation

Founded in 1956, the Jacuzzi® Brand has grown to become the modern-day Jacuzzi Group-- the premier manufacturer of functional products for the home and outdoor space found in more than 60 countries. Jacuzzi Bath Remodel is the fastest growing business unit of Jacuzzi Group with 8 successful locations launched nationwide in under 2 years. Jacuzzi Bath Remodel combines our premium materials, knowledgeable sales team, experienced in-house certified installers and over 60 years of proven excellence to deliver the highest standard of customer satisfaction.

We are currently hiring for a Demand Generation Marketing Manager. This role is a key contributor to developing and implementing strategies, resulting in generated leads and revenue for the company. The individual in this position will be responsible for working closely with the sales and marketing teams to align efforts and using data and analytics to measure and improve performance. Experience in demand generation, a deep understanding of the marketing, sales funnel & customer journey, and strong analytical/ communication skills are a must.

Essential Functions:

• Develop and implement demand generation strategies and campaigns
• Work closely with the sales and marketing teams to align efforts and drive revenue
• Use data and analytics to measure and improve the performance of demand generation efforts
• Research, onboard, develop and maintain relationships with partners, influencers, and other stakeholders
• Collaborate with other departments, such as sales and call center, to create cohesive demand generation efforts
• Conduct market and customer research to identify opportunities and challenges
• Create and manage demand generation budgets, forecasts, metrics and reports.
• Vendor and relationship management
• Provide training and support to team members on demand generation best practices and tools
• Attend industry events and conferences to build relationships and promote the company

Requirements

Education Qualifications / Requirements:

• Bachelor’s degree in marketing, communications or related field preferred
• 5-7 years of experience in demand generation or a related field
• Home improvement industry experience a HUGE plus

Knowledge, Skills and Abilities:

• Proficiency in marketing automation and CRM software
• Strong analytical skills, with experience analyzing data and making data-driven decisions
• Knowledge of marketing techniques and strategies
• Excellent communication and collaboration skills
• Ability to prioritize and manage multiple tasks and projects
• Strong problem-solving and decision-making skills

Benefits

• Annual Pay: $90,000-$100,000 + Bonus
• Fully Remote! May require some travel to marketing events in distant future
• Benefits: Full Medical, Dental, Vision Benefits; 401k; Paid Holidays; 2 weeks PTO
• Positive company culture, supportive team/management