Marketing Manager

Job Title: Marketing Manager
Location: Remote (Hi Rasmus is headquartered in Nashville, TN)

About Us:
Hi Rasmus is a leading SaaS platform revolutionizing the autism healthcare and ABA therapy space. We empower BCBAs, speech therapists, and occupational therapists with tools to deliver effective, evidence-based programming to their clients. Join our dynamic team and help us make a meaningful impact on the lives of children and families worldwide.

Position Overview:
Hi Rasmus is seeking a creative and results-driven Marketing Manager to lead our marketing efforts and ensure a cohesive brand presence across all channels. This role is ideal for someone who thrives in a fast-paced environment, is passionate about impactful content, and excels at collaborating with cross-functional teams to support organizational goals.

Key Responsibilities:

1. Content Generation:
• Develop and manage a content calendar to produce engaging and high-value materials, including blogs, case studies, white papers, newsletters, and email campaigns.
• Collaborate with subject matter experts to create content that resonates with our target audience of therapists and clinic administrators.
2. Social Media Growth and Engagement:
• Develop and execute social media strategies to grow our audience and foster engagement on platforms like LinkedIn, Facebook, Instagram, and Twitter.
• Monitor analytics to measure performance and refine strategies.
• Stay updated on social media trends to implement innovative approaches.
3. Booth/Conference Presence:
• Plan and coordinate Hi Rasmus’ presence at industry conferences and events, including designing booth displays, managing logistics, and ensuring brand consistency.
• Create promotional materials and campaigns to drive event attendance and booth traffic.
• Serve as an on-site brand ambassador to connect with potential clients and partners.
4. Website Updates:
• Manage and update the company website to ensure content accuracy, visual appeal, and user-friendly navigation.
• Work with developers and designers to enhance site functionality and optimize for SEO.
• Track website performance using analytics tools and recommend improvements to increase traffic and conversions.
5. Oversight of Brand Consistency:
• Act as a brand steward, ensuring consistent visual identity, tone, and messaging across all teams and materials.
• Review and approve marketing collateral to align with brand guidelines.
6. Support Sales and Customer Success Teams:
• Create sales enablement materials such as one-pagers, presentations, and case studies to support the sales team in closing deals.
• Collaborate with the Customer Success team to develop educational and promotional content that enhances the customer experience.
7. Support Organization-Wide Initiatives:
• Partner with leadership to support company-wide initiatives, including internal communications, product launches, and community-building efforts.
• Contribute to cross-functional projects that align marketing with broader company objectives.

Qualifications:

• Bachelor’s degree in Marketing, Communications, or a related field.
• 3+ years of experience in marketing, preferably in SaaS or healthcare industries.
• Proven track record in content creation, social media management, and event marketing.
• Strong writing and communication skills with attention to detail.
• Experience with website management tools (e.g., WordPress, Squarespace) and analytics platforms (e.g., Google Analytics).
• Proficiency in social media platforms and tools, as well as graphic design software (e.g., Canva or Adobe Suite) is a plus.
• Strong organizational skills, with the ability to manage multiple projects simultaneously.
• Team player with excellent interpersonal skills and a collaborative mindset.

What We Offer:

• Competitive salary and benefits package.
• A fully remote and flexible work environment.
• Opportunity to make a meaningful impact in the ABA therapy space.
• Professional development opportunities and room for growth within the company.

How to Apply:
Submit your resume, cover letter, and examples of your work (e.g., content pieces, social media campaigns, or portfolio) on our job listing here in Workable.

Join us in empowering therapists and transforming lives—one child at a time.

Requirements

Qualifications:

• Bachelor’s degree in Marketing, Communications, or a related field.
• 3+ years of experience in marketing, preferably in SaaS or healthcare industries.
• Proven track record in content creation, social media management, and event marketing.
• Strong writing and communication skills with attention to detail.
• Experience with website management tools (e.g., WordPress, Squarespace) and analytics platforms (e.g., Google Analytics).
• Proficiency in social media platforms and tools, as well as graphic design software (e.g., Canva or Adobe Suite) is a plus.
• Strong organizational skills, with the ability to manage multiple projects simultaneously.
• Team player with excellent interpersonal skills and a collaborative mindset.

Benefits

• Competitive salary
• Paid Time Off (Vacation, Sick & Public Holidays)
• Medical Insurance (Employee-only standard plan covered at 100% by employer).
• Vision, Dental, Life, Pet Insurance options available

• A fully remote and flexible work environment.
• Opportunity to make a meaningful impact in the ABA therapy space.
• Professional development opportunities and room for growth within the company.