Marketing Associate

POSITION DESCRIPTION

Position Title:               Marketing Associate

Department:                 Business Development/Marketing

Location:                        Remote

Reports To:                    Program Development Manager (UX/UI, Marketing & Design)

Installation Made Easy (“IME”) provides software and process management that enable retailers and contractors to offer installed home improvements to homeowners in a convenient, consistent, and affordable manner. IME senior management has over 100 years of retail management and home improvement industry experience.

The Marketing Associate is primarily responsible for assisting in the setup and maintenance of Emails and Websites for IME’s home improvement programs, as well as assisting with other marketing requests. The Marketing Associate will interact with all departments within the company, including Software Development, Business Development, Project Management, Operations as well as the Executive Management. Additionally, the Marketing Associate will have the potential to interact with Retailer and Manufacturer representatives and third-party vendors.

The ideal candidate must be independently motivated, diligent with details, and precise with their work. Accuracy is a requirement, not an option. Furthermore, the candidate must have the ability to understand a process from beginning to end, ask questions, and think through obscure situations.

Essential Functions:

• Ongoing support and maintenance of existing programs, including:
• Update to retailer websites in Umbraco
• Updates to program emails in ExactTarget/Salesforce
• Setup of new programs, including:
• Standing up new retailer websites & web pages in Umbraco
• Setting up new program emails by creating:
• Email Matrix files
• Email Keys
• Email Content
• Assisting in additional marketing requests as needed, including:
• Updating menu links in MIC
• Sending out email notifications to affiliates
• Sending out promotional & marketing emails to customers
• Pulling Google Analytics Data from our Websites
• Create and maintain a library of My Projects and Email screenshots for each program.
• Consult with team members, clients, and/or other project participants as needed on projects.

Requirements

Minimum Qualifications:

·       Bachelor’s degree in Business, Marketing, or an equivalent degree

·       Excellent verbal and written communication skills

·       Proficient in Microsoft Office and a wizard with Excel

·       Ability to switch gears with changing priorities and work under pressure with tight timelines.

·       Ability to communicate with passionate members of the business team/executive leadership.

·       Organized with strong attention to detail.

·       Ability to work independently and in a collaborative setting.

·       Isn’t afraid to ask questions.

Preferred Qualifications:

·       Experience with Salesforce Marketing Cloud & email design

·       Experience with CMS (Content Management System)

·       Experience with SEO best practices

·       Experience in copywriting

Physical Requirements:

·       Prolonged periods of sitting at a desk and working on a computer.

·       Must be able to lift 15 pounds at times.

Benefits

Benefits to working with IME: 

• 100% remote work environment
• Employer provided equipment.
• Medical, dental, and vision insurance
• Health savings plan includes employer contribution to health savings account.
• Medical and dental flexible spending accounts
• Company paid basic life, short-term disability, and long-term disability insurance.
• 401K plan with employer match
• Company matches 100% of the first 4% of salary deferrals.
• All contributions, including employer contributions, are 100% vested immediately.
• Employee discount program for Electronics, Groceries, Travel, Entertainment, and more
• Employee assistance program
• Pay on demand.
• Critical illness, hospital indemnity, group accident, and legal insurance
• Paid time off.
• And more!

We are an Equal Opportunity and Drug-Free Workplace.

The Job Description is not an exhaustive statement of all duties, responsibilities, or qualifications of the job, nor is it intended to limit opportunities for necessary modifications. The Job Description does not constitute an employment contract of any kind.