Marketing Analyst

About Prepared Hero

Prepared Hero is an innovative DTC ecommerce brand dedicated to equipping individuals with high-quality, reliable products for unexpected situations. Our range extends across various categories, ensuring our customers are prepared and confident to face any unforeseen circumstances in their daily lives.

As a trailblazer in the industry, Prepared Hero is committed to providing a seamless, user-friendly shopping experience, ensuring our customers have easy access to our life-saving and convenient products. We stand for readiness, quality, and a customer-centric approach, promising peace of mind and preparedness. Our mission goes beyond transactions; we aim to educate and empower communities to be their own heroes.

About the Role

We are seeking a talented and analytical Marketing Analyst to join our team. The ideal candidate will have a strong background in data analysis and a passion for understanding consumer behavior. You will play a crucial role in optimizing our marketing efforts by providing actionable insights and recommendations. Your work will directly impact our ability to attract, engage, and retain customers in a competitive direct-to-consumer market.

Requirements

What you will do:

1. Data Collection and Analysis:

• Gather and analyze data from various sources, including sales, web analytics, social media, and customer feedback.
• Identify trends, patterns, and insights that can inform marketing strategies and decision-making.

• Conduct primary and secondary research to understand market conditions, consumer preferences, and competitive landscape.
• Analyze survey data, focus group results, and other research findings to support marketing initiatives.

• Monitor and evaluate the effectiveness of marketing campaigns across multiple channels.
• Provide detailed reports and presentations on campaign performance, including ROI and other key metrics.

• Develop and refine customer segmentation models to target specific consumer groups effectively.
• Provide recommendations for personalized marketing tactics to enhance customer engagement and retention.

• Create and maintain dashboards to provide real-time insights into marketing performance.
• Use data visualization tools to present findings in a clear and compelling manner.

• Collaborate with marketing and product teams to develop data-driven strategies and initiatives.
• Offer actionable recommendations to improve marketing efficiency and effectiveness.

• Conduct predictive analysis to forecast future market trends and consumer behaviors.
• Assist in budgeting and financial planning for marketing activities.

What we are looking for:

• Bachelor's degree in Marketing, Business, Statistics, Economics, or a related field.
• Proven experience as a Marketing Analyst or similar role, preferably in a direct-to-consumer business.
• Strong proficiency in data analysis tools (e.g., Excel, SQL, Google Analytics, Data Studio / Looker).
• Experience with market research techniques and tools.
• Excellent analytical and critical thinking skills.
• Ability to interpret complex data and provide actionable insights.
• Strong communication and presentation skills.
• Detail-oriented with strong organizational and time management abilities.

Benefits

• Base range of $65,000 - 80,000 with flexibility depending on background and experience;

• Comprehensive medical insurance reimbursement package for medical, dental, and vision
• Unlimited PTO + Regional Holiday time off

• End-of-year bonus;
• 401k + company match
• Wellness & workspace budget;
• Fully remote position with flexible working schedule.