Lead Copywriter

Welcome to Apothékary™, where Nature is Medicine™. We harness the intelligence of nature by creating clean, effective herbal remedies that target the root cause of health imbalances like helping to ease stress, support the gut, strengthen immunity, boost energy, and sharpen mental focus. Our herbal formulas feature traditional herbs from several medicinal modalities including Ayurveda, traditional Chinese medicine (TCM), Japanese Kampo, and Western herbalism. We believe in getting to the root cause of health issues and herbs can be a great place to start your journey and promote wellness for the long-term. 

We were founded in early 2019 by Shizu Okusa, a serial entrepreneur in the wellness industry and named E&Y’s Entrepreneur of the Year 2021. After leaving an intense finance career, she became inspired to live a more balanced lifestyle and revisit her Japanese roots and passion for herbal medicine. Shizu set out to help others regain their holistic health using traditions she grew up with and ones she learned along the way.

Why work with us?

1. You will get the chance to be an early team member at a fast-growth health & wellness startup disrupting the intersection of food and medicine – preventative healthcare rooted in herbal medicine
2. We are growing fast (100x growth in two years, over $16M in capital raised, and quadrupled the size of the team)
3. We’re a tight-knit, passionate team, where you'll learn a ton and have ownership over your responsibilities.
4. Work with a seasoned second-time founder and executive team

The role

This role will work closely with our Head of Brand Marketing, Creative Team, Retention Team, and Digital Team, reporting directly to the Creative Director. The Lead Copywriter role will be responsible for both writing and editing compelling copy across a variety of platforms, including website pages, blog posts, campaign key strategic messaging, email and SMS campaigns, booklets, product copy, and paid social media copy. 

As a key member of the team, this role will transform complex information into clear, engaging narratives that resonate with our customers and align with the broader industry trends. 

Responsibilities

• In collaboration with the Creative Director, Head of Brand Marketing, CEO/Founder, support the writing of key strategic messaging concepts for campaign launch briefs
• Lead the narrative and storytelling efforts to ensure continuity of voice and positioning across different channels for online/offline formats
• Lead product naming strategy across evergreen and limited edition releases as needed including packaging copy that is conscientious of regulatory requirements
• Write and edit email, SMS, and social media campaigns and copy on an as-needed basis to support respective channel owners and ensure a clear and consistent brand voice across channels
• Create product & brand one-sheet messaging documents for new campaign launches and product initiatives.
• Write and edit blog content in collaboration with herbalists + education team to ensure an authoritative, but approachable voice and seasonally appropriate topics are incorporated into educational content
• Write and edit copy for digital, IRL, and print collateral such as educational, direct mail & influencer postcard copy, and recipe booklets
• Incorporate the company’s *new* brand bible guidelines and apply it across marketing channels, ensuring brand consistency and compliance with legal and regulatory standards. 
• Maintain high standards of copywriting and is a stickler for accuracy and attention to detail in all work.
• Drive brilliance in ideas, craft and strategy across all channel touch points while ensuring creative work delivers against the brief and brand strategy
• Be a guardian and champion of our brand and style guide helping on-board and coach new creative team members to ensure we consistently build brand equity
• Work in close collaboration with the creative team of designers, copywriters, and creative agencies including setting priorities, assigning resources and ensuring projects goals are achieved
• Collaborate with cross-functional partners across marketing, product, and digital to shape the strategy, ideation, and execution of world-class creative
• Leverage consumer and cultural insights to ensure all creative work is strategy-led and positions Apothékary as a thought leader
• Collaborate with designers, marketers, digital, and product teams to integrate copy seamlessly into visual and interactive experiences
• Define brand architecture, messaging pillars, and key brand attributes for each launch
• Continuously monitor market dynamics and competitive landscape to refine brand strategies accordingly
• Lead brainstorming sessions to foster creativity and collaboration with the team
• Monitor the performance of creative campaigns and content initiatives, tracking key metrics such as engagement, conversion rates, and brand sentiment
• Conduct A/B testing and gather user feedback to iterate and optimize creative assets for maximum impact; providing regular reports and insights to the team, highlighting successes, challenges, opportunities and plans for improvement
• Mentor, develop, and lead junior talent, providing clear direction and constructive feedback to build a high performance team

Requirements

• Bachelor’s degree in Design, Marketing, Advertising, Communications or related field
• 4+ years of hands-on and proven experience in copywriting, brand strategy, and creative development, preferably within the CPG and wellness space
• Proven success of having demonstrated creativity and innovation with working knowledge of DTC, email, social media, emerging platforms and the evolving media landscape
• The ability to present and influence to strategic, brand-focused ideas to cross functional team members and leadership
• Experience supporting a high-growth branded consumer goods business with the ability to work under tight deadlines in a fast-paced environment 
• A team player who is hands-on by nature and has an exceptional level of timeliness and accuracy in his/her/their work. 
• Experience in Adobe Creative Suite, Canva, Figma
• Proficient in Google Suite
• Passion for wellness community and herbal medicine and a vision on how to connect with consumers in ways that have never been done before

Time and Location: 

This is a full-time and fully remote role. Our team primarily works off of Eastern Time between 9:00am-5:00pm. Flexibility will be allowed between those hours, but this role will work closely in collaboration with the full time team and therefore would be expected to work between those regular daytime hours.  

This position is available to start immediately. Note that job responsibilities may change based on the company’s evolving needs.  

Apothékary is committed to building a diverse and inclusive team where everyone can thrive and contribute to our shared mission. We encourage candidates from all backgrounds to apply.

Benefits

Compensation

• $70,000 - $80,000 annually
• Eligibility for bonus
• Comprehensive health, dental and vision plans 
• Monthly paid Mental Health Days in addition to PTO
• Monthly Apothékary product stipend