Head of Paid Media

About Prepared Hero

Prepared Hero is an innovative DTC ecommerce brand dedicated to equipping individuals with high-quality, reliable products for unexpected situations. Our range extends across various categories, ensuring our customers are prepared and confident to face any unforeseen circumstances in their daily lives.

As a trailblazer in the industry, Prepared Hero is committed to providing a seamless, user-friendly shopping experience, ensuring our customers have easy access to our life-saving and convenient products. We stand for readiness, quality, and a customer-centric approach, promising peace of mind and preparedness. Our mission goes beyond transactions; we aim to educate and empower communities to be their own heroes.

About the Role

We are seeking a Head of Paid Media to analyze and campaigns across paid media platforms, with an emphasis on Meta, Google, TikTok and Amazon Ads. Reporting to the Director of Marketing, this role will lead our paid media team and be responsible for its performance. The ideal candidate will have a proven track record in developing and implementing winning growth strategies, managing client relationships, and driving performance across paid media channels in the DTC space.

Requirements

Responsibilities

• Oversee and optimize the day-to-day paid media campaigns for our  brand
• Manage and mentor a team of media buyers, providing guidance, support, and feedback to ensure excellence in execution and professional development
• Together with our Director of Marketing, define and track key performance indicators (KPIs) to measure the success of paid media initiatives and revenue growth
• Ideating and delivering value-added strategies and tactics is a must
• Ensure all campaigns are approved, tested, QA’d, launched on time, and that there are no errors or miscommunication
• Analyze campaign performance metrics and A/B tests and optimize marketing campaigns across multiple channels to maximize ROI and achieve KPIs
• Utilize data analytics and insights to make informed decisions, identify growth opportunities, and present strategic recommendations to our team
• Collaborate with cross-functional teams to align retention initiatives with broader business objectives and needs, working particularly closely with our Creative, Design, and CRO teams
• Prepare regular reporting and presentations for the internal team, highlighting performance, progress, challenges, and actionable recommendations

Qualifications

• Proven experience running paid media in Meta, Google and Amazon is required; TikTok, Snapchat, and Tatari preferred
• 5+ years of digital marketing /growth experience with DTC brands required
• Demonstrated experience leading a high-impact team
• Incredibly strong understanding of acquisition strategies, customer funnels, and direct response  digital marketing
• Strategic thinker with the ability to envision and execute a comprehensive media buying roadmap
• Data-driven mindset with the ability to analyze metrics, derive insights, and make informed decisions
• A+ communication and interpersonal skills, capable of influencing and collaborating with  internal teams
• Bias for action
• Exceptional attention to detail
• Excellent project management skills required
• The ability to thrive in a fast-paced and dynamic environment

As part of the interview process, a skill test involving data analysis may be required.

Benefits

Our Benefits

• Compensation range of $100-$125k with flexibility depending on background and experience
• Comprehensive Medical Insurance reimbursement package for medical, dental, and vision.
• Generous paid time off, including regional holidays.
• Wellness and workspace budget.
• Professional development opportunities.
• End-of-year bonus.
• Fully remote position with flexible working hours.

Join us at Prepared Hero, where your expertise will be valued, your vision will shape our offerings, and your leadership will inspire a team dedicated to empowering everyday heroes.