Head of Marketing

At Podia, we build an all-in-one platform used by more than 150,000 solo business owners to run their website, online store, and email marketing in one place. 

Our product can be used by nearly anyone building an online business as a “team of one”, and that flexibility is a double-edged sword; while we promise — and deliver — a great experience for our customers, there’s no clean customer profile or set of verticals for us to target.

That’s where you come in.

Podia isn’t a trendy creator economy startup, and we’re proud of that. We’ve been around since 2014, are profitable, and are as far from the growth-at-all-costs venture-fueled mindset as you can imagine.

At the same time, building a strong cross-market brand, and getting Podia in front of as many people who could benefit from it as possible, is an important priority for us at this stage.

We’re looking for an experienced marketer with a successful track record, exceptional taste, and a desire to build an enduring brand that makes you, our team, and our customers proud.

Here’s what you’ll do:

• Join our leadership team (alongside the CEO and the heads of each department) and have a voice in company-level decisions that impact all departments. You will report to Spencer Fry, our CEO, and also work closely with Len Markidan, our COO (and former CMO).
• Create and own execution of a strategy to build awareness of and affinity for Podia in the market, increase revenue (both new business and expansion), and efficiently develop our best-performing marketing channels.
• Manage a marketing budget and team. This year’s variable marketing budget was $500K, though we practice zero-based budgeting and you’ll be building a budget from the ground up based on the marketing strategy. The marketing team currently has three people.
• Own Marketing’s relationship with other departments and work with them to drive revenue (e.g., you’ll work with Product to find growth levers within the platform, and with Support for launches and campaigns).
• Roll up your sleeves. Everyone at Podia, including managers, ships work at Podia. For you, that probably means writing copy, talking with customers, brainstorming positioning for new launches, and more.
• Have a deep understanding of the quantitative metrics that influence our business’ performance, and use those insights to proactively identify and pursue growth opportunities. We have a Data Lead who can help you here.

Requirements

We’re looking for someone with:

• At least 8+ years of experience in marketing, and at least 2+ years of experience in marketing leadership. You might have been a manager before, or you may already be running the entire department. We’re open to both agency and in-house experience. The title for this role will either be Senior Director of Marketing, Head of Marketing, or VP of Marketing, depending on experience.
• Exceptional taste and a high quality bar. We care deeply about how Podia shows up in the market, and need a marketing partner whose taste we trust to represent our brand well.
• Product marketing chops. You should know — and be able to show — how to turn product updates and feature releases into compelling stories that get users excited to take action.
• Proof of work. While we’re looking forward to talking with you, your results should speak for themselves. We love to see portfolios, examples of campaigns, brand social accounts you’ve been responsible for, and anything else that shows us that you’ve got the chops.
• The ability to balance short-term priorities with long-term vision. Prioritization is always going to be a challenge, and you’ll need to allocate resources in ways that both help the business grow in the short term (e.g. executing product launches and campaigns) and build an enduring brand in the long-term.
• Discipline. Just because the budget is there, doesn’t mean that it needs to be spent if we don’t have conviction in the swing. Just because a channel is there, doesn’t mean that we need to be inserting ourselves into it if it’s not a fit for our brand.
• An energetic approach to management who enjoys getting to know team members, coaching them, and helping them deliver results to the best of their potential.
• A track record of being results-oriented, keeping your reports accountable to goals, and staying aligned with company-wide priorities.
• Experience parsing through metrics to separate what’s real and important (threats and opportunities) from everything else.
• A home base in North America.

We get hundreds of job applications for every open role. If you’d like some tips on how to stand out, read this thread by our COO, Len Markidan.

Benefits

Here’s what you’ll get if you join Podia:

• Competitive compensation. We want to hire the best people, and we’re ready to pay for them. Your compensation will be based on experience/level and will be benchmarked to the 90th percentile of US market salary for the role.
• Market-leading benefits including three weeks paid vacation (plus another week during the December holidays), sabbaticals every three years (and then every two years after that), 401K match, 100% paid health insurance for US team members (and a health stipend for non-US team members), paid family leave, and more. 
• Ultimate flexibility. Outside of the 4 hours of overlap with Eastern Time, work whenever and wherever you work best. 
• Extreme autonomy. No micro-managing here. After onboarding, you’ll be given high-level direction and then left to solve problems the way you feel is best. 
• We have a rapidly growing base of passionate customers. Your work will be seen and appreciated by hundreds of thousands of people. 

Sound like you? Want to be part of a smart, nimble, motivated team working hard to build something big? Then let’s chat!