Head of Growth Marketing

About the Company:
The Lumineye, is a direct-to-consumer e-commerce brand specializing in supplements for age-related eye conditions. We lead the way in innovative vision care, using science-backed nano-technology to enhance eye health. Made in the USA, our products prioritize quality and efficacy to support total eye wellness.

About the Role:
We are looking for a motivated, experienced Head of Growth with a high-energy, outgoing, can-do personality. Our ideal candidate can prioritize and manage the real-time demands of ongoing marketing projects, campaigns, and company initiatives. You are highly organized and can handle downtime effectively. 

This role is a full-time remote position.

We are looking for a Head of Growth specifically with these requirements:

• Excellent English written and verbal communication skills.
• Has at least 4+ of experience in digital marketing as a growth officer or similar role
• Has at least 4+ of experience in the e-commerce space, ideally with supplements
• At least 1 year of Scrum experience
• Strong background in performance marketing and direct response marketing
• Proven track record of scaling and managing health and wellness brands from multiple 7-figures /monthly
• Experience with VSL-style video marketing
• Experience on traffic channels ( Meta, google, tiktok )
• Experience leading a team (4-10) to meet deadlines in a fast-paced, dynamic environment
• Experience in media buying and creative strategy is highly desirable

Your responsibilities will include (but are not limited to):

• Identify and assign new opportunities for testing creative ideas and new funnels to respective team members.
• Develop and implement processes to facilitate efficient workflow.
• Leverage prior experience as a media buyer and deep understanding of e-commerce metrics in a performance marketing environment.
• Create and maintain comprehensive reports.
• Plan strategically for 90 days or more to achieve results and revenue targets, understanding the responsibilities and goals for each field, including email marketing, Meta, and Google.
• Contribute innovative ideas and strategic plans to drive success.
• Increasing LTV and recurring revenue by building new strategies to enhance customer loyalty
• Leading media buyers, creative strategists, and video editors
• Communicating with customer support to identify and implement improvements in the product and on the website/funnels

Growth Opportunities/Perks:

• Paid Training
• Paid Vacation Days
• Comprehensive Sick Leave
• Medical Insurance
• Co-working Space Subscription
• Inclusive Culture
• Performance-based bonuses and promotions
• Fully remote
• Parental Leave
• Opportunities to lead and manage larger projects

This Position Is Perfect For You If…

You're a Self-Starter.

We're looking for someone who gets the job done and delivers on time. Ideally, you are self-directed, and self-motivated, and don’t need someone to look over your shoulder or hold your hand. You have the ability to motivate yourself and also motivate a team in a positive way to get results.

You’re Highly Organized.
You are organized enough to ensure you’re on top of your own goals and responsibilities. You bring your whole personality to work and are willing to engage on a personal level. You put your whole heart into your work and uplift those around you. 

You're Analytical and Detail-Oriented.
Capable of carrying out a given task with all details necessary to get the task done well. You’re obsessed with metrics and understanding the key drivers of those metrics.

Our hiring process is made up of five parts, so please be aware that you will need to dedicate time for a questionnaire, a video, two 1-on-1 interviews and a test project.

Thank you for taking the time to consider this position. I look forward to hearing from you soon!