Head of Content & Strategy

As the Head of Content & Strategy, you will lead the growth of this new function from ~$200k / year to $1m+ / year over the next two years. You will partner with other talented people across SketchDeck, including BDs, Creative Directors and Account Directors. You will oversee and expand our content team, ensuring excellence across strategy, digital marketing campaigns, website content, email marketing content, copywriting and more. This role reports to the Founder & SVP of SketchDeck.

Areas of focus for this role:

• Oversee Content & Strategy Deliverables: Manage the content production of various content types, including websites, social media marketing campaigns, presentation decks, blogs, one-pagers, social media posts, emails, ad copy, and video scripts. Ensure each piece aligns with the client’s brand voice and objectives while maintaining consistency and quality across all platforms.
• Oversee & Grow a contractor talent pool: Get to know our current pool of writers, editors, and strategists. Understand their unique skill sets, industry experience, working schedules, and project preferences to match them efficiently with the right projects. Identify gaps in our talent pool and source new freelancers as needed to ensure we can deliver on diverse content needs.
• Act as a Strong Editor: Serve as an editorial lead, jumping into documents to provide direction and feedback, leave constructive comments, ask questions, and guide writers toward producing high-quality work. Offer support to help writers hone their craft, ensuring every deliverable meets SketchDeck's standards and resonates with the target audience.
• Support business development & client communications: Join BD team on pitches involving content, acting as a subject matter expert and building client confidence in the solution. Support client communication for active projects and account involving content.
• Scope and Estimate Projects: Work closely with the business development and project management teams to scope content offerings accurately. Provide estimates for projects, and assist in discovery sessions to align strategies with client goals while staying within budget.
• Develop and Execute Client-Focused Content Strategy: Create tailored content strategies that align with each client’s brand goals, target audience, and market trends. Provide strategic direction for clients in both B2B and B2C industries, ensuring that the deliverable resonates and drives measurable impact.
• Implement Processes and Quality Control: Establish and refine workflows that ensure smooth collaboration between content and design teams. Introduce quality assurance measures to maintain high standards throughout the creation process. Educate the team on managing content projects, ensuring seamless integration into our broader creative services.

• Grow Content and Strategy Services: Thoughtfully expand SketchDeck's content and strategy services. Identify new growth opportunities and enhance our offerings to meet the evolving needs of our clients. Develop processes and frameworks to scale our services while maintaining quality and creativity.
• Collaborate with Cross-Functional Teams: Work closely with the Head of Digital, Head of Video and Photo, and Account Directors to offer comprehensive solutions. Develop integrated content strategies that leverage our full suite of services, providing clients with cohesive, multi-channel campaigns.

What you bring to the table:

• Strategic and Analytical Mindset: You have a knack for balancing the big picture with detailed execution, using data and metrics to shape content strategies that resonate with target audiences and drive results.
• Versatile Expertise: Your diverse experience covers social posts, emails, white papers, technical writing, brand strategy, pitch decks, C-suite presentations, and more. You bring the flexibility needed to deliver compelling content across various formats.
• B2B experience: you excel at simplifying complex concepts for professional audiences, crafting content that both informs and engages. Whilst also curating 
• B2C experience: understand and craft messaging that resonates with consumer audiences.
• Entrepreneurial: Ability to shift between strategic planning, writing, and team support, you effectively manage quick requests from clients, PMs, and contractors while maintaining high standards. You get done what’s needed to stand up and grow this capability.
• Good Communication: You present ideas and strategies with clarity, avoiding jargon and making complex topics accessible. 
• Trend-Aware: You stay updated on the latest content and marketing trends, continuously bringing fresh ideas and best practices to keep our strategies relevant and effective.
• Balanced Approach: You expertly juggle strategic leadership with hands-on creation, supporting your team while managing your own workload to ensure high-quality outcomes.
• Proactivity: In a remote-first environment, you take ownership and drive growth. You know when to dive into projects, lead the way, and get the right help to ensure successful outcomes.
• Relationship Builder: You thrive in a global, remote community, building strong connections with colleagues, clients, and contractors, fostering collaboration and shared success.

Requirements

• At least 10 years in a creative or marketing agency
• Proven experience in content creation, editorial oversight, and leading content teams.
• Ability to develop long-term content strategies that align with business goals and market trends.
• Proven track record of scaling content and strategy services.
• Strong leadership skills to manage, inspire, and collaborate with cross-functional teams.
• Skilled in evaluating and implementing new tools and staying ahead of content and marketing trends.

Benefits

We pride ourselves on being a great place to work. By joining the team, you will get:

• Salary range: $100k - $130k base + ~$10k+ / year variable commission 
• Health insurance (medical, dental, and vision)
• 401(k) with company match
• Fully remote working (that started pre-covid and will continue after!)
• Paid time off that grows with tenure
• Annual company retreat 
• Computer hardware of your choice (up to $1500)
• $500 towards your office setup expenses
• To work with a talented team of creatives, business people, and engineers!