Head of Commerce

Primary Purpose: The Head of Commerce at World of Good Brands will spearhead the expansion of commerce across our portfolio, assuming direct responsibility for commerce strategy across WGB. This position embodies leadership of the highest integrity and owns the generation of revenue from commerce, flat fees, and GMV, while strategically aligning our commerce strategy with both direct and affiliate objectives. This role will set the standard for thoughtful leadership and requires a deep understanding of digital commerce strategy and a proven track record of implementing successful BD partnerships and content processes to increase conversion and drive revenue.

This role will: 

• Drive commerce revenue: Building audience and relevance across commerce content and experiences. This role should be able to both rebuild the foundation and build the future of commerce at the same time. 
• Commerce strategy development: Develop comprehensive strategies to maximize revenue from affiliate partnerships and flat fees. Analyze market trends and competitor strategies to identify new opportunities for growth.
• Affiliate Partnership Management: Identify and negotiate partnerships with key affiliate partners to expand our reach and drive sales. Monitor performance metrics and optimize partnerships to maximize revenue and ROI. Stay informed about industry best practices and emerging trends in affiliate marketing.
• Content Monetization: Work closely with editorial teams to integrate commerce opportunities seamlessly into content. Develop and innovate approaches to monetize various content formats, including shopping IP (across articles, videos, and social content). Ensure compliance with FTC regulations and ethical standards in all commerce-related content.
• Performance analysis and reporting: Track and analyze key performance metrics related to commerce initiatives with a focus on ROI and strategic investments. Provide regular reports and insights to senior management to inform decision-making. Identify areas for improvement and optimization to drive continuous growth.
• Team leadership: Lead and mentor a team of commerce creators, providing guidance and support to achieve goals. Foster a collaborative and innovative work environment focused on driving results and exceeding targets. Encourage professional development and growth opportunities for team members.
• Collaborate with stakeholders: The Head Commerce will regularly present strategy and progress to the executive team and other senior leaders, and make changes based on their feedback. This role will also work with other core partners to meet company standards for budgeting, hiring, and people management.

The Head of Commerce will report to Head of Growth 

What does success look like:

• Growth of commerce business at WGB in line with forecast or above 
• Management of affiliate tracking tools and commerce data 
• Build of strategies to prove exceptional ROI across top performing commerce content 
• Development of 2-5 year commerce growth plan for WGB
• Partnering with CEO, Head of Growth, and President on QBR and quarterly and yearly planning across commerce 
• Setting commerce content publishing targets for each brand 

Requirements

• 12+ years of experience in media and content strategy, specifically commerce and product background 
• Proven executive leadership, business acumen, and step in and lead mentality 
• Strong leadership and team management skills
• Deep understanding of digital trends and consumer behavior
• Analytical mindset with a focus on data-driven decisions
• Excellent communication and storytelling abilities
• Creative thinker that’s passionate about positive impact
• Ability to thrive in a fast-paced environment

Benefits

• Medical Plan: We offer three distinct options under our Aetna medical plan.
• Dental Coverage:You have a choice of two dental coverage options.

At World of Good Brands, we are proud to have an open vacation policy with several additional benefits, including:

• 401k Savings + Company Pension Plan:We provide our employees with access to two retirement plans to ensure their financial security in the future. 
• Educational Reimbursement: You can receive up to $1,500 annually for educational expenses.
• Parental Leave: We offer 12 weeks of parental leave.
• Health Advocate:Our employee assistance program provides access to sessions with a Licensed Professional Counselor, offering support for various personal issues to navigate challenges effectively.

What Comes Next:

Our recruiting team will go through applications in a timely manner. Please note that our recruiting team will only contact you from @leafgroup.com email addresses, never via text message.

Compensation:

The starting base pay for this role is between USD $160,000 and USD $180,000. The actual base pay is dependent upon many factors, such as: training, transferable skills, work experience, business needs, and market demands. The base pay range is subject to change and may be modified in the future. This role may also be eligible for bonus, benefits, and other perks.

World of Good Brands is committed to fostering equal opportunities for all. We do not engage in discrimination based on factors such as race, religion, color, sex, gender identity, sexual orientation, age, non-disqualifying physical or mental disability, national origin, veteran status, or any other characteristic protected by applicable law. Our hiring decisions are made solely on the basis of qualifications, merit, and business requirements. We are also committed to providing reasonable accommodations as part of the application process to candidates with disabilities. If you require a reasonable accommodation as part of the application process, please contact our Head of People (griselda.delatorre@leafgroup.com).

World of Good Brands is an affiliate of the Graham Holdings Company (NYSE:GHC). GHC is a diversified holding company whose operations include educational services; home health and hospice care; television broadcasting, online, print, and local TV news; automotive dealerships; manufacturing; hospitality; and consumer internet companies.