Growth Marketing Manager, Paid Search, Video & Affiliates

Location: Remote in U.S

Role type: Full-Time

Reports to: Sr. Director of Growth & Retention

Nice to meet you!

Pepper is a DTC fast-growing, unabashedly confident bra brand intentionally designed to celebrate small-chested bodies in all their glory. We’re on a mission to empower small-chested women of all body types to embrace the flat in flattering. Since launching our 470% funded Kickstarter in 2017, we’ve sold more than a million bras last year alone, and have gone viral and been featured in Cosmopolitan, Glamour, Forbes, Vogue, and more. 

What we’re proud of:

• Small & mighty. Without raising traditional VC dollars, we’ve grown to eight figures in sales in just 5 short years through focused, profit-minded strategies.
• Doing big things. Our vision is to create a world where ‘flat’ is no longer an insult and where we take over our customer’s closet with solution-driven intimates
• Good for people & the planet. We are intentional about our impact, from how we give back to communities to the women who make our bras. Read more here.

Where you come in.

Pepper is looking for a highly curious, analytical and results-driven Growth Marketing Manager to scale effective new customer acquisition on non-social paid channels, including Paid Search, Video and Affiliates. In this role you will own developing, executing and measuring the full acquisition funnel strategy of these non-social paid channels to scale as part of the broader, strategic channel mix. The impact you’ll be making is helping millions of women discover Pepper and the power that a great fitting bra can make on one’s confidence. 

• Strategy Development: Devise comprehensive strategies on non-social growth channels, including Paid Search, Video and Affiliates, that successfully meet marketing targets with a focus on improving KPIs that ultimately drive CAC and bottom-line profitability (Orders, CVR, Discounts, CPA, ROAS, Contribution Margin)
• Media Management: Lead day-to-day planning, buying, measuring and optimizing of SEM and Video acquisition efforts, applying a critical, quantitative eye to ensure we’re hitting or exceeding new customer and revenue goals on Google (AdWords, Youtube, Display), Bing, Yahoo, OTT/TV, etc. 
• Affiliate Management: Drive profitable new customer acquisition through conversion-focused influencer partnerships, PR affiliate links, and third-party platforms
• Source, onboard and nurture high performing affiliate partners that represent Pepper proudly
• Manage and optimize discount offers and commission rates
• Support key marketing campaigns and product launches by educating and seeding assets
• Monitor placements with partners, to ensure we’re maximizing exposure, traffic and conversion per site
• Rigorous Budget Management: Monitor, optimize and report on campaign budgets effectively, ensuring efficient allocation of resources and maximizing ROI on ad spend
• Ad Creative Creation: Own development of high performing, on-brand creative by partnering with Creative for ad copy and relevant visuals, and Ecommerce & Merchandising on full funnel landing page experience
• Performance Analysis: Conduct systematic analyses of campaign performance and landing pages to identify trends, insights, and areas for optimization. Report insights to relevant cross-functional teams such as the wider Marketing department and Product/Merchandising
• Testing & Innovation: Strategically conduct A/B testing of ads, landing pages, and keywords to identify opportunities. Stay current with industry trends and best practices to ensure our strategies are innovative and competitive

Requirements

• 4+ years of experience in managing digital paid media at an e-commerce company
• Proven track record of driving measurable, effective results on paid search and video-based platforms like Youtube and OTT
• Utilizes a curious, data-informed, customer-centric lens to develop hypotheses and tests 
• Excellent analytical and communication skills with the ability to interpret data, make insight-driven decisions and clearly articulate thought process
• Creative thinker with proactive and collaborative problem-solving abilities
• Highly adaptable, a continuous learner, and able to stay resilient in a fast-paced startup environment
• Strong organizational, project management skills

Pepper values.

• We Set the New Standard 🏆: We challenge ourselves to always do better than the status quo and are not afraid to think outside the box.
• We Care Hard 💪: We do hard things with empathy, collaboration, compassion, and don’t shy away from tough feedback or situations.
• We Believe No Job’s Too Big or Small 🗻: We roll up our sleeves, and are able to do a lot with a little through creative problem solving and resourcefulness.
• We Embrace Flexible Conviction 💫: We don’t hold back, and believe the best decisions are ones made together with conviction and openness.

Benefits

• Company matched 401K plan up to 3%
• 100% company covered option for medical, vision, dental insurance premiums
• Flexible remote work location
• Flexible and generous vacation policy
• Paid parental leave for qualifying employees
• Health & wellness monthly stipend
• Employee discount for Pepper product
• Have a huge role in the growth of a company with a meaningful mission

Diversity

Pepper is an equal opportunity employer and makes employment decisions on the basis of merit. Pepper's policy prohibits unlawful discrimination based on race, color, religious creed, sex, gender identity, marital or veteran status, age, national origin, ancestry, citizenship, physical or mental disability, medical condition, genetic information or characteristics (or those of a family member), sexual orientation, pregnancy, or any other consideration made unlawful by federal, state, or local laws. It also prohibits discrimination based on a perception that anyone has any of those characteristics, or is associated with a person who has or is perceived as having any of those characteristics. All such discrimination is unlawful. Pepper will consider for employment qualified applicants with criminal history, including arrest and conviction records, in accordance with the San Francisco Fair Chance Ordinance.

What Personal Information We Collect

Professional, employment-related, or schooling information. Current or past job history, performance evaluations, and educational background, including grades and transcripts.

How We Use Your Information

For professional, internal analysis, or employment-related purposes, including job applications.

The expected salary for this role is $90-110,000, though the final offer will reflect several factors such as your experience, skills, and the role’s location and may be outside of this number. Candidates should expect offers that reflect their individual qualifications, experience, and location. The salary provided is directional and actual compensation may vary. At Pepper, we know that compensation is just one part of the package. That’s why we offer a robust total rewards package, including health and wellness benefits, remote work stipends, a generous flexible paid time off policy, product discounts, and more, that are designed to support your journey both inside and outside of work.