Facebook META Ads Specialist

We are seeking a Facebook/META Advertising Specialist to join our team. You will play a pivotal role in planning, executing, and optimizing digital advertising campaigns across various platforms, with a focus on Facebook. Your expertise in digital advertising strategies and your ability to analyze data will be critical to our success.

Key Responsibilities:

Digital Advertising Strategy: Develop and implement comprehensive digital advertising strategies that align with our marketing objectives, target audience, and budget constraints.

Campaign Management: Plan, create, and manage Facebook advertising campaigns ensuring they are optimized for maximum reach, engagement, and conversions.

Ad Creative: Collaborate with the design team to produce compelling ad creatives that resonate with the target audience and adhere to platform-specific guidelines.

Audience Targeting: Utilize audience segmentation and targeting features on each platform to reach the most relevant audience segments and maximize ROI.

Budget Management: Monitor and manage advertising budgets to achieve campaign goals while maintaining cost efficiency.

Ad Performance Analysis: Continuously analyze and report on ad performance metrics, including click-through rates (CTR), conversion rates, and return on ad spend (ROAS), and adjust strategies accordingly.

A/B Testing: Plan and execute A/B tests to optimize ad copy, creatives, and landing pages for improved performance.

Stay Updated: Stay current with industry trends, algorithm changes, and best practices in digital advertising to ensure our campaigns are cutting-edge.

Reporting: Prepare and deliver regular performance reports, highlighting key insights and recommendations to improve campaign effectiveness.

Job Specifications:

• Full-time or Part-time
• Remote
• Monday through Friday 8 am - 4 pm or 9 am to 5 pm

Requirements

Qualifications:

• 4-5 years of experience executing Facebook Advertising Campaigns for DTC ECOM
• Proven experience in planning and executing digital advertising campaigns on Facebook, TikTok, and Google Ads.
• Strong analytical skills and the ability to interpret data to make data-driven decisions.
• Proficiency in Facebook/META Business/Ads Manager
• Excellent written and verbal communication skills.
• Proficient in creating design project briefs
• Creative mindset with the ability to think outside the box and create engaging ad content.
• Strong organizational and project management skills.

Benefits

100% Remote

Full or Part-time