Email & SMS Associate
oVertone Color, LLC & BOOM! by Cindy Joseph
N/A
Job Details
Full-time
Full Job Description
We believe in the power of beauty to inspire confidence and self-expression. As a leading player in the beauty space, we are dedicated to creating products that enhance the lives of our customers. Our team is driven by innovation, creativity, and a commitment to spreading positivity through every interaction.
Position Overview:
We are seeking a dynamic and experienced Email & SMS Associate to join our marketing team. The ideal candidate will be passionate about beauty, highly creative, and possess a strong understanding of email and SMS marketing best practices. This role requires a strategic thinker who can develop engaging content, optimize campaigns for maximum impact, and drive meaningful results.
Requirements
- Develop and execute email and SMS marketing campaigns to promote products, drive sales, and increase brand awareness.
- Collaborate with cross-functional teams to create compelling content and ensure brand consistency across all communications.
- Segment email and SMS lists based on customer behavior, demographics, and preferences to deliver targeted messaging.
- Monitor campaign performance, analyze key metrics, and optimize strategies to improve open rates, click-through rates, and conversion rates.
- Stay up-to-date on industry trends and best practices to continuously innovate and enhance our email and SMS marketing efforts.
- Implement A/B testing methodologies to optimize subject lines, messaging, and timing for maximum engagement.
- Manage email and SMS marketing calendars to ensure timely delivery of campaigns and promotions.
- Maintain compliance with relevant regulations, including GDPR and CAN-SPAM, and uphold industry best practices for data privacy and security.
- All other relevant activities that support ecommerce sales growth as required.
Qualifications
• Bachelor's degree in marketing, communications, or related field.
• 2-4 years of experience in email and SMS marketing, preferably in the beauty or retail industry.
• Proven track record of developing and executing successful email and SMS campaigns that drive business results.
• Strong understanding of email marketing platforms (e.g., Klaviyo, Mailchimp, Constant Contact) and SMS marketing tools (e.g., Twilio, EZ Texting).
• Proficiency in email marketing metrics and analytics, with the ability to translate data into actionable insights.
• Excellent written and verbal communication skills, with a keen eye for detail and creativity.
• Ability to multitask, prioritize, and manage deadlines in a fast-paced environment.
• Experience with HTML/CSS and email template design is a plus.
Benefits
What we offer:
- Competitive base salary, plus opportunity for bonus program based on company and individual performance.
- Employer subsidized health benefits
- Paid Holidays
- 401K plan with company match
- Product discount and beauty budget
- Generous PTO programs
- Birthday Holiday
- Opportunities for professional advancement and skill development.
- A dynamic and creatively stimulating and FULLY REMOTE work environment.
Why Join Us:
We value creativity, diversity, and innovation. As an Email & SMS Specialist, you'll have the opportunity to make a meaningful impact on our marketing efforts and contribute to the success of our brand.
The salary for this position is $50,000 to $60,000.00. Final determinations may vary based on several factors including but not limited to education, work experience, certifications, geographic location etc. This role is also eligible for an annual discretionary bonus. In addition to this range, we offer competitive total rewards packages, which include health & wellness coverage options, 401k benefits, and a broad range of other benefits such as employee assistance programs and telehealth (all benefits are subject to eligibility requirements).
If you're passionate about beauty, marketing, and making a difference, we'd love to hear from you! Apply now to join our team and embark on an exciting journey with us.
BOOM! Beauty provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.
This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.