Email Marketing Strategist

Hello, Email Specialists!

My name is Jake and I am the Co-founder at Tadpull - Our mission is to equip mid-sized businesses with data and AI tools to effectively compete against larger incumbents and demystify ecommerce growth by turning data into dollars. We collaborate with companies to help them master ecommerce and achieve consistent revenue growth year in and year out. Our tech-enabled services and software solution unlocks the power of smarter digital marketing for brands like Caterpillar, Vivint, Mystery Ranch, Oboz, Jackson Hole Resort, Spoonful of Comfort, and a host of others operating on platforms like Shopify, BigCommerce, Klaviyo or Oracle’s NetSuite.

We are looking to hire a motivated Email Specialist who can guide strategy and manage email campaigns & automation for 7+ clients.  Leverage data-driven strategies, creative copywriting, and A/B testing to optimize performance  while staying abreast of industry trends and innovations, establishing yourself as an email marketing expert internally & to clients. You will collaborate with clients and teammates, analyze large datasets, and effectively communicate insight reports to achieve client goals.

This role is a Full-time remote position.

Requirements

We are looking for an Email Specialist specifically with these requirements:

• 5+ years experience executing Email Marketing Specialist tasks or similar in direct-to-consumer ecommerce, with deep knowledge of best practices, strategies, and trends.
• 1+ years of experience managing international teams to orchestrate project deliverables.
• Excellent eye for design & copywriting and content creation skills for engaging emails.
• Execute effective email campaigns, utilizing segmentation and A/B testing.
• Agency experience in managing email marketing campaigns for diverse clients, and strong Project Management Skills. 
• Previous experience in e-commerce, B2C, or digital marketing.
• Deep understanding of customer lifetime value and how to deploy insights within the email/sms channel.
• Experience with Klaviyo, Mailchimp, and HubSpot (or similar platforms) with a strong understanding of email deliverability and metrics.
• 1+ years of experience managing international teams to orchestrate project deliverables.
• Demonstrates clear adoption and innovation utilizing A.I.
• Familiarity with GDPR and CAN-SPAM regulations for compliance.
• Comfortability of manually extracting insights from data.
• Knowledge of lifecycle marketing and customer journey mapping.
• Familiarity with SMS marketing strategies.

Your responsibilities will include (but are not limited to):

• Providing timely responses via Slack and email during expected working hours.
• Proactively sending deliverables to the team or manager, allowing ample time for feedback before presenting them to clients.
• Recognizing when issues are blocking teammates or clients and prioritizing accordingly.
• Ensuring that weekly priorities do not require significant edits from the manager.
• Actively participating and adding value in internal meetings.
• Taking notes on ClickUp tasks after meetings, including next steps or insights for tracking.
• Being fully attentive and engaged in client meetings regardless of whether "having the floor".
• Directly overseeing strategy and execution for 7+ clients, prioritized by support level.
• Creating meeting agendas and running email-related meetings in coordination with the Client Success Managers, while also pulling performance reports for clients.
• Proficiency in orchestrating contractor execution resources.
• Providing ongoing optimizations and recommendations for automations, including building a comprehensive annual automation strategy plan for each client in line with C-suite goals.
• Demonstrating proficiency in planning, executing, and measuring experiments and A/B tests.
• Keeping up with industry knowledge and best practices, with a deliverable of quarterly innovation experiments to be replicated across client accounts.
• Proactively strategizing campaigns and analyzing email data to maximize future campaign performance, requiring minimal edits from the manager.
• Overseeing and managing email automation across all client accounts, including setting up automations based on the customer journey and monitoring their performance.
• Understanding tracking events, product feeds, profile fields, and integration setup within Klaviyo and its use in automations and segmentation.
• Delivering 2-3 recommendations to CSMs per client for Quarterly Business Reviews, reviewed by the Email Manager.
• Sharing updates on ongoing work and future plans with clients using performance data, empathetically coaching clients and persuading them effectively to adopt suggested actions.
• Communicating the impact of other ecommerce channels on clients' email/sms campaign performance to clients.
• Successfully onboarding clients to new ESPs and supporting the integration process.
• Capably answering client questions independently about email strategy and performance.
• Contributing to internal documentation and processes, iterating current SOPs.

Benefits

Growth Opportunities/Perks:

• Flex-time and location
• Health, vision, dental, disability, and life Insurance
• $30/month stipend for a gym membership 
• $40/month stipend for cell phone service
• Paid two weeks PTO accrued plus company-wide holidays per year
• Equipment and tech provision

This Position Is Perfect For You If…

You are Strategically Data-Driven.

You combine analytical prowess with strategic foresight to craft highly effective email campaigns. You leverage data insights to optimize targeting, content, and timing, ensuring maximum engagement and conversion rates for clients.

You are Creative and Detail-Oriented.

You excel in crafting compelling email campaigns that captivate audiences and drive engagement. Your meticulous approach ensures that every aspect of the campaign—from content to design—is optimized to deliver impactful results.

You are both Collaborative and Client-Centered.

You excel in crafting engaging campaigns that resonate with target audiences while fostering strong partnerships with clients.  Your approach combines creative strategy with meticulous attention to client needs, ensuring every email campaign achieves both marketing objectives and client satisfaction.

What we do:

Please check us out to get an understanding of who we are: 

Tadpull.com

Our hiring process is made up of five parts, so please be aware that you will need to dedicate time for a questionnaire, a video, two 1-on-1 interviews, and a test project.

Thank you for taking the time to consider this position. I look forward to hearing from you soon!

Jake