Director, Revenue Marketing

About Zone & Co.

Zone & Co is a leading SaaS company committed to freeing finance teams from the limitations of clunky, disparate systems and manual processes. Our rapidly growing portfolio of solutions is built on the oracle NetSuite platform (the leading cloud-based ERP software platform) and offers advanced automation and integration solutions to a wide  spectrum of business-critical functions, including complex billing & revenue recognition, to off-the-shelf advanced reporting, Payroll, AP automation, payments, reconciliations, approvals and more. 

Zone helps over 3,000 companies worldwide work smarter, faster and more securely, whilst maximizing platform value. We do this with a growing innovation-minded team of over two hundred folks, based across North America, Europe and Asia Pacific. 

Our journey has only just begun and we are excited to welcome talented individuals looking to grow alongside us. If this sounds interesting to you, we’d love to hear from you!

Learn more at www.zoneandco.com or follow us on LinkedIn: linkedin.com/company/zoneandco.

About the Role:

As the Director of Revenue Marketing, you will spearhead the creation and implementation of a scalable marketing strategy aimed at achieving new business pipeline and revenue targets.

Let’s talk about responsibilities:

Pipeline Generation:

• Develop and execute a comprehensive pipeline generation strategy, focusing on achieving top-of-the-funnel acquisition goals and driving our account-based marketing (ABM) initiatives.
• Take ownership of marketing-sourced pipeline building across key audience segments, personas, target geographies, channels, and market verticals to drive predictable, scalable, and repeatable pipeline growth, ultimately contributing to revenue expansion.

Lead Campaign Development and Implementation:

• Design, develop, and launch multi-channel targeted campaigns, encompassing paid advertising, email marketing, content marketing, account-based marketing, events, and more, to effectively reach and engage prospects at various stages of the sales funnel.
• Plan and execute engaging events such as webinars, workshops, and industry gatherings to enhance audience engagement and drive revenue.
• Craft and execute lead nurturing campaigns tailored to target buyer personas, utilizing real-time measurements to assess lead quality and conversion rates.
• Collaborate closely with sales teams to develop and execute marketing campaigns for cross-sell/up-sell and retention initiatives.

Drive Sales & Marketing Alignment:

• Foster alignment between sales and marketing teams, ensuring cohesive execution of our campaign strategy and enabling seamless conversion of engagement into pipeline and revenue.
• Establish and maintain alignment with the sales team on key metrics, messaging, buyer personas, Ideal Customer Profile (ICP), and other essential Go-To-Market (GTM) elements.

Partner on Asset & Collateral Generation:

• Work collaboratively with content marketing and communications team members to create compelling assets for new customer acquisition campaigns and demand programs, including high-value offers, industry reports, videos, case studies, whitepapers/eBooks, and interactive tools.

Marketing Operations Expertise:

• Oversee Marketing Operations and collaborate with Sales Operations to optimize lead/account management processes, messaging, and technology stack, including lead/account routing, scoring models, response times, sales follow-up cadences, and marketing nurturing.
• Evaluate overall program performance and return on investment (ROI) by analyzing program impact on pipeline, bookings, and revenue.
• Collaborate with our external demand marketing agency, as well as the Content and Brand Marketing, Product Marketing, and Sales teams, to develop and promote awareness, acquisition, retention, and cross-sell campaigns.

Requirements

Let’s talk about what you need to excel

• 7+ years in B2B demand generation
• 8+ years of experience in Marketing
• Experience working with Hubspot, Salesforce, 6Sense, ZoomInfo, and other MarTech platforms
• Location in EST/CST is preferred, PST is not desirable

Benefits

At Zone, our benefits are designed to enrich your life beyond the workplace. Recognizing that work is just a fraction of your overall life experience, we are dedicated to providing robust support. As a fully remote company, we prioritize flexibility and balance. Explore our comprehensive list of benefits at Zoneandco.com. 

Zone and Co is an Equal Opportunity Employer committed to diversity in the workplace. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, age, national origin, disability, protected veteran status, gender identity, or any other factor protected by applicable federal, state, or local laws.

We strongly encourage candidates of all different backgrounds and identities to apply. This is an opportunity for us to bring in a different perspective and we’re eager to further diversify our company. Zone & Co is committed to building an equitable, inclusive, and supportive place for you to do some of the greatest work of your career.