Director, Product Marketing and Lifecycle Marketing

About Accomplishr:

Accomplishr is a platform designed for professionals to offer expert advice and guidance virtually to individuals or companies in need, and to receive payment for their services. These services can be in the form of coaching, mentoring, training, or one off video meeting sessions. 

Professionals can leverage a suite of exclusive tools designed to enhance engagement and facilitate growth. Accomplishr stands out by fostering a collaborative community, enabling members to shape their future and others. It offers a unique environment to enhance visibility and engagement, enabling professionals to achieve greater impact and success in their endeavors.

The Role:

As the Director of Product Marketing and Lifecycle Marketing at Accomplishr, you will be responsible for defining and driving our product marketing strategy, ensuring a cohesive approach to engaging and retaining users throughout their lifecycle. You will:

• Develop and execute comprehensive product marketing strategies to drive product adoption, engagement, and retention.
• Lead the development of go-to-market strategies for new product launches, including positioning, messaging, and competitive analysis.
• Collaborate with cross-functional teams, including product management, sales, and customer success, to align marketing efforts with business objectives.
• Oversee the creation of compelling marketing content, including product collateral, case studies, whitepapers, and webinars.
• Design and implement lifecycle marketing campaigns to enhance user engagement and loyalty, including onboarding, retention, and win-back programs.
• Utilize data and analytics to measure the effectiveness of marketing campaigns and make data-driven decisions to optimize performance.
• Identify and evaluate new marketing tools and technologies to enhance our marketing capabilities and improve customer experience.
• Manage and mentor a team of product marketers, providing direction, support, and development opportunities to ensure team success.

Requirements

Candidate Profile:

• Bachelor's or Master's degree in Marketing, Business, or a related field.
• Proven experience in product marketing roles, with at least 5 years of experience leading marketing teams.
• Strong understanding of B2B marketing, SaaS products, and lifecycle marketing strategies.
• Demonstrated success in developing and executing go-to-market strategies and marketing campaigns that drive user engagement and retention.
• Excellent communication and storytelling skills, with the ability to craft compelling product narratives.
• Data-driven mindset with proficiency in marketing analytics and tools (e.g., Google Analytics, HubSpot, Marketo).
• Strong leadership and people management skills, with a focus on coaching, mentoring, and developing team members.
• Strategic thinker with the ability to align marketing initiatives with business objectives and drive results.

Benefits

What Accomplishr Offers You:

• Fully remote work 
• The opportunity to lead the product vision and strategy for a cutting-edge platform in the professional services industry.
• Investment in your professional growth and development, including mentorship, learning and development programs, and opportunities for advancement.
• Competitive compensation and benefits packages, including base salary, equity, performance bonuses, and comprehensive healthcare coverage.
• Support for work-life balance, including flexible work arrangements and generous vacation and parental leave policies.
• Collaboration with a diverse and talented team of professionals in an inclusive and supportive work culture dedicated to driving impact and success.

Join Accomplishr and be part of a team dedicated to shaping the future of virtual professional services through innovative marketing strategies and initiatives.