Director of US Marketing

About Simplilearn

Simplilearn prides itself to be the World's #1 Online Bootcamp. Simplilearn enables professionals and enterprises to succeed in the fast-changing digital economy. The company provides outcome-based online training across digital technologies and applications such as Big Data, Machine Learning, AI, Cloud Computing, Cyber Security, Digital  Marketing, and other emerging technologies. Based in US, and Bangalore, India.  

Simplilearn has helped more than 1 million professionals and 1000 companies across 150 countries get trained,  acquire certifications, and reach their business and career goals. The company's high-engagement curriculum blends self-paced online learning, instructor-led live virtual classrooms, hands-on projects, student collaboration,  and 24/7 global teaching assistants.

Simplilearn has collaborated with Fullstack Academy to leverage its widespread footprint in the US region and partnerships with Top US universities to grow internationally. While you apply for this role on the Fullstack Academy website, you will have the opportunity to join the remarkable team at Simplilearn. Simplilearn is the driving force behind it all!

Job Description:

• Lead and execute multi-channel demand generation campaigns to educate the market, drive brand awareness, generate sales-ready leads, and nurture our existing sales funnel, directly increasing market demand and sales pipeline.
• Track and report marketing key performance indicators and identify, recommend, and execute improvements for accelerating lead generation and brand awareness.
• Collect, monitor, and analyze the performance of campaigns (email, social, paid media, events, etc.) to optimize performance and re-allocate spend as needed.
• Stay up-to-date on industry trends, publications, product messaging and positioning, and key business needs, and adjust content and strategy accordingly.
• Work cross-functionally across the organization to oversee the timely execution of demand generation plans.
• Plan, execute, and oversee a diverse range of demand generation events both onsite and virtual, from concept to post-event evaluation.
• Coordinate with internal teams and external partners to ensure seamless event execution, including marketing, design, sales, and technical teams.
• Manage project-related budgets.

Required Experience and Qualifications:

• 10 years of B2B marketing experience, with 5 years of demand generation experience
• Must have worked with EdTech or Technology industry

• Bachelor’s degree or related work experience a must, master’s degree a plus
• Analytical, with the ability to capture and derive insights from key data points for optimized marketing channel performance
• Excellent written and verbal communication skills
• Strong quantitative business process and project management skills, and ability to manage multiple projects and tasks simultaneously with proficiency in project management tools
• Self-starter with the proven ability to drive for results individually or as a team