Director of CRM & Lifecycle Marketing

About Prepared Hero

Prepared Hero is an innovative DTC ecommerce brand dedicated to equipping individuals with high-quality, reliable products for unexpected situations. Our range extends across various categories, ensuring our customers are prepared and confident to face any unforeseen circumstances in their daily lives.

As a trailblazer in the industry, Prepared Hero is committed to providing a seamless, user-friendly shopping experience, ensuring our customers have easy access to our life-saving and convenient products. We stand for readiness, quality, and a customer-centric approach, promising peace of mind and preparedness. Our mission goes beyond transactions; we aim to educate and empower communities to be their own heroes.

About the Role

The Director of CRM and Lifecycle Marketing will be responsible for developing and executing comprehensive CRM strategies to enhance customer engagement, loyalty, and retention. This role requires a strategic thinker with a strong analytical mindset and a passion for customer-centric marketing. The ideal candidate will have a proven track record in CRM and lifecycle marketing within the CPG or e-commerce industry, with the ability to lead cross-functional teams and drive impactful marketing initiatives.

Requirements

What you will do

1. Strategy Development:

• Develop and implement CRM and lifecycle marketing strategies to optimize customer engagement, retention, and lifetime value.
• Identify key customer segments and create personalized marketing campaigns tailored to each segment's needs and behaviors.
• Collaborate with the CMO to align CRM strategies with overall business goals and marketing objectives.

• Design, execute, and manage multi-channel CRM campaigns, including email, SMS, direct mail, and in-app messaging.
• Utilize marketing automation tools to create and manage customer journeys, ensuring timely and relevant communication at each touchpoint.
• Monitor and analyze campaign performance, using data-driven insights to optimize and improve future campaigns.

• Leverage customer data and analytics to gain insights into customer behavior, preferences, and trends.
• Develop and maintain customer segmentation models to drive targeted marketing efforts.
• Track and report on key CRM metrics, providing regular updates to senior management and stakeholders.

• Lead and mentor a team of CRM and lifecycle marketing professionals, fostering a collaborative and high-performance work environment.
• Work closely with cross-functional teams, including product, sales, and customer support, to ensure seamless execution of CRM initiatives.

• Manage and optimize CRM and marketing automation platforms, ensuring they meet the needs of the marketing team and the business.
• Stay up-to-date with the latest CRM technologies and best practices, continuously seeking ways to enhance the customer experience and drive efficiency.

What we are looking for

• Bachelor's degree in Marketing, Business, or a related field; MBA or advanced degree preferred.
• 7+ years of experience in CRM and lifecycle marketing, with a focus on customer retention and engagement.
• Proven experience in developing and executing successful CRM strategies and campaigns within the CPG or e-commerce industry.
• Must have deep experience within Shopify and at least some experience with Amazon as a sales channel.
• Strong analytical skills, with the ability to interpret data and translate insights into actionable strategies.
• Proficiency in CRM, marketing automation and loyalty program tools (e.g. Klaviyo, Yotpo, etc ).
• Excellent leadership and team management skills.
• Strong communication and interpersonal skills, with the ability to collaborate effectively with cross-functional teams.
• Detail-oriented with a strong focus on delivering high-quality work.

Benefits

Benefits

• Base range of $125,000 - 150,000 with flexibility depending on background and experience;
• Comprehensive medical insurance reimbursement package for medical, dental, and vision
• Unlimited/PTO + Regional Holiday time off

• End-of-year bonus;
• 401k + company match
• Wellness & workspace budget;
• Fully remote position with flexible working schedule.