Director of Brand Marketing

About Infinite Reality:

Infinite Reality (iR) is an innovation company powering the next generation of digital media and ecommerce through AI and immersive technologies. iR’s virtual worlds enable brands and creators to fully control how they distribute content, engage audiences, and monetize their creations while maintaining ownership of their data. With deep expertise in Hollywood production and extended reality (XR), iR is redefining the infinite possibilities of connected digital environments in the modern age. iR’s portfolio of brands includes the Drone Racing League, XR production facility Thunder Studios, creator talent management firm TalentX, and digital marketing agency Fearless Media. The company is backed by an impressive roster of investors including RSE Ventures, Liberty Media, Lux Capital, Lerer Hippeau, MGM, CAA, T-Mobile Ventures, Courtside VC, Exor, Terracap, IAC, Live Nation, DJ and producer Steve Aoki, rock band Imagine Dragons, NBA player Rudy Gobert, Interscope Records, and more.

The Role:

We are seeking a dynamic and experienced Director of Brand Marketing to join our growing team and oversee corporate brand strategy for Infinite Reality and GTM for our sports and entertainment business units, including the Drone Racing League and Thunder Studios. The Director of Brand Marketing will play a pivotal role in shaping and executing our brand identity, driving awareness, engagement, and loyalty among target audiences. This role requires a strategic thinker with a creative mindset, a passion for technology, and a proven track record of building and elevating brands in the SaaS and/ or media and entertainment industries. The ideal candidate will be a nimble operator that loves to make an impact, thrives in start-up environments, and can skillfully move between designing strategy and executing tactics.

What You'll Do:

• Brand Strategy: Develop and execute comprehensive brand strategies to position Infinite Reality as a leader in its categories. Collaborate with cross-functional teams to ensure alignment with business objectives and market trends.

• Brand Identity: Define and communicate our portfolio of brands’ identities, including their mission, values, and unique selling propositions. Ensure consistency and cohesion across all brand touchpoints, including messaging, visuals, and tone of voice. Design a corporate brand identity and communication framework that connects the dots between the individual business units and the parent brand in support of one holistic ecosystem.

• Content Creation: Develop compelling and relevant content that resonates with target audiences.

• Digital Marketing: Lead digital marketing initiatives to increase brand visibility, drive website traffic, and generate leads. This includes SEO/SEM, email marketing, social media advertising, and other digital channels.

• Campaign Management: Plan and execute integrated marketing campaigns to support product launches, promotions, and other strategic initiatives. Monitor campaign performance and optimize tactics to maximize results.

• Market Research: Stay informed about market trends, competitive landscape, and customer insights. Use data-driven insights to inform marketing strategies and identify opportunities for growth.

• Team Leadership: Build and lead a high-performing brand marketing team. Provide mentorship, guidance, and support to help team members achieve their goals and develop their skills.
  

What You'll Bring:

• Bachelor's degree in Marketing, Communications, or related field; MBA a perk.
• 8+ years of experience in brand marketing, with a focus on technology or SaaS industry.
• Proven track record of developing and executing successful brand strategies.
• Strong leadership and team management skills, with experience leading and inspiring cross-functional teams.
• Excellent communication skills, both written and verbal.
• Strategic thinker with a data-driven approach to decision-making.
• Creative mindset with a passion for innovation and emerging technologies.
  

Our Benefits:

• Paid Time-Off: We offer flexible vacation time, 10 company holidays + we shut down Christmas to New Years
• Health Plans: We offer robust medical, dental, and vision plans for you and your dependents. Disability, life insurance, and FSA benefits are also available
• Wellness: Access to Teladoc and an EAP
• Parental Leave: Paid leave
• Retirement Savings: Contribute pretax earnings to our 401(k) Plan

Our Culture:

• Passion: Every team member cares about our company, our clients, and the work
• Collaboration: We believe in intentional communication using Slack, Zoom, GSuite, ect.
• Positivity: Optimism keeps us motivated and productive
• Adaptability: Embracing change is key to our success
  
  

The base pay range for this position is $160,000 - $200,000. The base salary range is applicable across the United States and the offered rate may vary based on factors such as experience, education, market conditions, and location.