Director, Media Strategy/Earned Media (Must Have Food/Bev Exp)

Praytell is a creative communications agency made by teams with strategic minds and spirited hearts. We create timely, integrated, headline-worthy campaigns across social, earned, digital, and more. After 10 years of cooking up award-winning work, we know one thing for sure - we’re just warming up.

If you're looking for an opportunity to join an ambitious team that is singularly focused on doing great work with great people and making your mark in an industry long overdue for a shakeup, we'd love to hear from you!

As a Director, Media Strategy, you will be:

• Joining Praytell’s Media Team, dedicated to supporting brands in our Imbibe & Lifestyle practices, which includes clients in beer, wine and spirits, as well as retail, wellness, and beauty.
• Accountable for inserting our clients into culturally-relevant media conversations across verticals.
• Developing compelling media angles and identifying feature storytelling opportunities to generate interest and secure coverage; both traditional (e.g., print, online, broadcast) and emerging (e.g., Substacks, podcasts, social/digital video, e-newsletters).
• Driving detailed, innovative media strategies and all aspects of their execution in collaboration with the account team.
• Providing strategic input on campaign strategies and plans, sharing strong, insight-driven POVs, builds and pushes.
• Working with the account team on media lists, press releases, briefing docs, bylines and mailers.
• Cultivating and expanding your relationships with media (including digital, social, broadcast, etc.); networking with media to build relationships via virtual/IRL meet-and-greets.
• Managing proactive and reactive media relations for clients.
• Mentoring and training junior staff in media relations strategy and skills, which includes participating in and leading development programs for staff and culture initiatives.
• Staying up-to-date on industry news, trends and updates to inform media strategy and recommend new pitch angles/ideas.
• Collaborating with other members of the Media Team to develop ongoing industry POVs, share learnings from media meetings, and act as a media relations brain trust for the PR department.
• Participating in new business opportunities (note, this may require occasional travel), as well as mentorship and training programs for junior staff development.
• Joining client calls and serving as the subject matter expert on media trends, emerging platforms, target outlets, etc. 
• Media training spokespeople as part of upcoming campaign work and staffing interviews on behalf of clients.

Requirements

Experience you have:

• You have 8+ years of experience in public relations, preferably in an agency environment, with an expertise in media strategy and media relations.
• You’ve developed and executed media strategies for clients across food and beverage, technology, consumer lifestyle and other industries.
• You’ve participated in new business pitches and are comfortable communicating with senior level clients.
• You have strong relationships with media and continue to develop new connections regularly across multiple media channels.
• You have experience developing junior staff.

Equally as important, you are:

• Ambitious and entrepreneurial
• Flexible and adaptable
• Meticulous, detail-oriented and well organized
• A creative thinker and problem solver
• Inquisitive and eager to learn
• Collaborative and a team player
• Honest and approach all work ethically
• Committed to advancing diversity, equity, inclusion and belonging in the workplace

Benefits

• Salary Range: $110,000 - $125,000 (The actual compensation amount paid may vary and will be determined based on factors including the applicant's experience, expertise, skills and abilities.)
• Comprehensive health insurance with no employee contribution options + family subsidy
• Employee stock ownership plan, where you receive shares of Project Worldwide, our parent company, for every year you work here
• Traditional and Roth 401(k) options with an annual employer contribution based on company performance
• Four-day workweek (we expect all employees to hit 40 hours by Friday and be online on Friday as needed.)
• Flexible time off, more than a dozen company holidays, and mental health days
• Flexible work locations (with approval from leadership)
• Access to our employee assistance program giving you and your family access to mental health resources, family and relationship support, career resources, legal and financial services, discounts, and more
• Paid parental leave and fertility support programs
• Training and team-building programs and activities
• Camp Praytell, our annual company offsite (eligibility based on employee start date)
• Our wonderful employee resource groups
• And more!

Interview Process

• Submit Application
• Phone Screen (30 minutes)
• Team Interview (1 hour)
• Final Interview (30-45 minutes)
• Skills Test
• Offer
• Target Start Date: Late August

Equal Opportunity Employer

We are an equal opportunity employer. We welcome all people at our company and do not discriminate. Period. All qualified applicants will receive consideration in accordance with federal law requirements, and because it’s the right thing to do. We comply with the applicable state and local law governing non-discrimination in employment in every single one of our locations, and we prohibit any form of workplace harassment based on any protected class.