Director, Marketing Operations

As the Director of Marketing Operations, you will spearhead the alignment of marketing priorities with overall marketing and college strategies. You will manage a diverse portfolio of marketing projects, collaborate with other department leaders and marketing team members to advance ACE’s mission. Your role is pivotal in the strategic execution, analysis, and optimization of marketing campaigns. You will ensure seamless project management across the marketing department, maintaining oversight of campaign activities and driving enhancements in marketing operations for growth and expansion.

Requirements

Who is American College of Education

Founded in 2005, American College of Education continues to be a leader in professional development through our online programs. The mission of ACE is to deliver high-quality, affordable and accessible online programs grounded in evidence-based content and relevant application. Our graduates are prepared to serve, lead and achieve personal and professional goals in diverse, evolving communities. As a socially conscious institution, we’re dedicated to making a positive impact and inspiring our students to do the same.

ACE is a premier organization that is continually recognized for its commitment to social responsibility. In 2016, ACE became a Certified B Corporation. As a socially conscious institution, we believe we have a responsibility to our students, alumni, employees, local communities, and society. We strive to make an impact in the world that goes well beyond our bottom line.

Who You Are
You are passionate about helping students achieve their educational goals. You thrive in a competitive and collaborative team environment. You are comfortable working remotely and have experience collaborating with others in a virtual environment. You possess a strong attention to detail.    

As the Director of Marketing Operations, you will spearhead the alignment of marketing priorities with overall marketing and college strategies. You will manage a diverse portfolio of marketing projects, collaborate with other department leaders and marketing team members to advance ACE’s mission. Your role is pivotal in the strategic execution, analysis, and optimization of marketing campaigns. You will ensure seamless project management across the marketing department, maintaining oversight of campaign activities and driving enhancements in marketing operations for growth and expansion.

Compensation
ACE is committed to paying a competitive wage while staying true to our mission of maintaining high quality, affordable programs for our students. The starting salary range for this position is $117,000 plus all full-time employees are eligible for an annual bonus. Offers vary depending on education, prior experience, and expertise being applied to the role.

What We Look for in the Ideal Candidate

• Demonstrates self-reliance by meeting/exceeding workflow needs. 
• Demonstrates positive attitude and motivation, concern for students, teamwork, and excellent time management skills. 
• Follows established processes as outlined by organization and leadership. 
• Completes assigned duties based on daily business needs and individual skill set. 
• Consistently produces a high volume of quality work. 
• Capable, and adapts as needed, to work under pressure and meet tight deadlines. 
• Proven ability to work independently with limited supervision and with other department personnel. 
• Must support and embrace the College’s B Corp mission to improve the people and communities we serve through our civic engagement initiatives.  
• Must have exceptional communication, organization, and time management skills. 
• Must be "self-motivated" as well as creative and efficient in proposing solutions to complex, time-critical problems. 
• Must be collaborative in driving decisions and a team-player. 
• Strong analytical and problem-solving skills with a high attention to detail. 
• Builds and maintains student satisfaction. 
• Recognizes and anticipates student needs. 

Day to Day Responsibilities

In this role you will wear different hats, but your skills will be especially essential in the following areas: 

• Coordinate and manage the execution of marketing projects across various channels, ensuring alignment with overarching college strategies.
• Facilitate the deployment of creative content and digital strategies developed by team members to boost online engagement and presence.
• Maintain strict adherence to brand guidelines across all marketing outputs to ensure uniformity in communication.
• Organize ongoing training and development activities for the marketing team to ensure continuous improvement in project delivery.
• Supervise external agencies and freelancers, ensuring all contracted work meets project deadlines and budgetary constraints.
• Analyze marketing data to provide actionable insights that guide the strategic execution of marketing plans.
• Manage the prioritization of project requests from external departments.
• Foster collaboration between the marketing department and other departments such as Enrollment and Admissions to streamline project efforts.
• Manage the detailed planning and execution of marketing projects, ensuring they deliver on key priorities and financial targets.
• Direct the operational aspects of content management and SEO optimization, ensuring effective implementation and monitoring of tactics.
• Utilize feedback from students to refine and adjust marketing projects, aiming to improve engagement and satisfaction.

Qualifications and Education Requirements

• Bachelor’s degree in Marketing, Business, Communications, or a related field required.
• CAPM, CSM, or PMP certification required.
• 7+ years of experience in marketing operations, project management, advertising campaigns, strategic communications and execution.
• Profound knowledge of marketing project management, higher education marketing, digital and traditional marketing channels.

Our Commitment to Employees

Just as we strive to empower our students for success, we also aim to enrich the lives of our employees. For five years, ACE has received recognition as one of Indiana’s Best Places to Work, winning the #1 spot for medium-sized companies in 2020. As a virtual first organization, we celebrate diversity and are committed to creating a family-like inclusive work environment. For our full-time employees, we offer the following benefits:  

• Medical, dental, & vision Insurance 
• HSA and FSA options 
• Paid parental leave 
• Paid volunteer time 
• Tuition reimbursement & reduction programs 
• Generous PTO  
• 401k and employer match 
• Full-service wellness and EAP program 
• Employee recognition and awards programs 
• Employer paid life & AD&D insurance 
• Short-term disability 
• Employer paid long-term disability 
• And more...

Physical Demands

The physical demand described here are representative of those that must be met by an employee to successfully perform the essential functions of this job.  While performing the duties of this job, the employee is regularly required to communicate with and receive communications from students and ACE employees in real time using online and other electronic media.

Diversity

At American College of Education, we believe that the best learning environment for students and staff is one in which we encounter viewpoints and experiences that are different, yet complementary to ours. This environment is fostered by the presence of persons with diverse backgrounds.  We recognize that acknowledging diversity is a necessary precondition, but sustained effort is necessary to ensure equity and greater inclusion.  Through strategic planning and initiatives, we seek to develop programs that promote equity and inclusion for everyone so that all members of ACE’s community can reach their full potential. To create and maintain a truly diverse, equitable and inclusive learning community, we strive to make all feel equally valued, and we uphold our Commitment to Freedom of Expression.  We may celebrate diversity, but we “live” inclusion.

Additional Notes

This job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job.  Duties, responsibilities, and activities may change at any time with or without notice.

Internet bandwidth speeds from an employee's remote work location must be a minimum of 50Mbps download speeds and 5Mbps upload speeds. Please note if the bandwidth is shared across multiple devices (tablets, computer, streaming, phone, etc.) you will need higher overall speeds. You can test the speed of your connection by visiting speedtest.net Purchase, setup, installation, support, and ongoing maintenance of reliable internet service is the responsibility of the individual.  

American College of Education seeks to attract and retain a diverse staff consistent with its diverse student body and surrounding communities. At this time we cannot consider candidates residing in Alaska, Washington D.C., Massachusetts, South Dakota, or Alabama.

ACE is an Equal Opportunity Employer.