Digital Performance Marketing Account Director
Level Agency
Job Details
Full-time
6/14/2024
Full Job Description
About You:
You effortlessly combine client communication prowess with a profound understanding of performance marketing. Renowned as a strategic partner, you excel in nurturing external client relationships. Guiding and supporting an accounts team, you apply a rigorous approach to account and project management. Your hands-on expertise in digital marketing platforms is instrumental in actively contributing to, overseeing, and optimizing digital media campaigns. Thriving in a culture defined by collaboration, analytical thinking, and creativity, you epitomize leadership, expertise, and innovation within our dynamic agency environment.
If this sounds like you, Level Agency is currently seeking an experienced and motivated Digital Performance Marketing Account Director to further their career with our team.
About Us:
At Level, we use the scientific method to drive effective performance marketing campaigns for our clients. Everything from media planning to the ad creative is done with methodical care. Our teams use a “Test. Learn. Grow.” framework that allows them to act with urgency and quickly adapt to the ever-changing world of performance marketing. This nimbleness and willingness to rethink what we know leads to better decision-making—and the confidence our clients need to pursue bold ambitions.
Recently ranked on the Inc. 500's Fastest-Growing Private U.S. Companies and one of Pittsburgh's Best Places to Work, Level delivers powerful and comprehensive online solutions including multi-channel digital marketing, search engine optimization, lead generation, website development, ROI reporting, and much more.
Level is an equal opportunity employer, a Military Friendly® partner, and we value diversity. We do not discriminate based on race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.
About the Position:
The Digital Perforamnce Marketing Account Director will join a team of performance marketers, reporting to the AVP of Client Services. This role is pivotal in managing management-level client relationships, driving strategic success, and ensuring client satisfaction through effective account and project management. The successful candidate will lead an internal team, cultivate relationships with senior stakeholders, and demonstrate expertise in digital marketing platforms like Google Ads, Facebook Ads Manager, and SEO tools. This role demands a proactive and strategic mindset, ensuring exceptional performance and innovative solutions for clients.
We are interested in every qualified candidate who is eligible to work and will perform the work in the United States. We are not able to sponsor visas.
Your Impact:
- Leadership: You’ll inspire and manage a team of 2-4, fostering a collaborative environment.
- Data-Driven Decision Making: You’ll lead the evaluation of large datasets, challenge campaign strategies, and drive performance conversations with senior stakeholders.
- Client Relationship Management: You’ll cultivate and nurture senior client relationships with day-to-day client contacts, ensuring clear goals, defined objectives, and adherence to budgets.
- Platform Expertise: You’ll oversee discussions related to campaign performance, directly engage with major media platforms, and ensure accurate data assessment.
- Accountability: You’ll direct daily workflow, stand-up meetings, and ensure client strategies are met.
- Collaboration: You’ll work across departments to exchange ideas and devise new client solutions.
- Opportunity Identification: You’ll identify and pitch new business opportunities, partnering with senior leadership.
- Financial Management: You’ll oversee budgeting, forecasting, billing, and invoicing, ensuring financial accuracy.
- Strong Data Storyteller: You’ll be responsible for pulling together monthly reports, quarterly planning, and ad hoc insights. This is supported by data visualization.
- Generative AI: You’ll stay informed and apply generative AI concepts in real-world scenarios.
- Industry Knowledge: You’ll maintain a deep understanding of industry trends and share insights with stakeholders.
Requirements
- 5-7 years of experience in a digital agency setting, dedicated to the support and execution of performance-driven paid media
- Proficient with paid advertising channels (i.e. Google Ads, Meta, Programmatic, etc.) and familiarity with paid marketing strategies and tactics; fluent in paid marketing KPIs
- In-platform experience with Google Ads, Google Analytics, and Meta
- Proficient in Microsoft Suite (Excel, Word, Powerpoint) and Google Suite (Sheets, Docs, Slides) of products.
- Deep understanding of marketing KPIs including ROI, ROAS, CTR, CPM, etc
- Experience with complex budgeting, forecasting, and required calculations in order to report against those metrics.
- Strong presentation skills, confident speaker, with the ability to tactfully manage client relations; balanced with an eagerness to learn and humility with your craft
- Experience with Agile project management framework and Asana is a plus
- Proven experience leading an accounts team in performance-driven paid media, preferably in B2B, Financial Services, or similar verticals.
Benefits
- Remote work from anywhere in the US with an internet connection
- Performance reviews every six months
- 401k plan with 3% employer contribution
- 12 annual paid holidays with an additional 2 floating holidays
- 15 PTO days + 1 additional day per year of service
- Summer Fridays
- Great medical benefits including 100% employer-paid vision and dental
- Medical travel reimbursement policy
- 60 Days of Paid Parental leave benefit after 6 months of full-time service
- Career advancement opportunities
- Employee appreciation programs