Digital Paid Media Specialist

Job Title: Digital Paid Media Specialist.

Department: Marketing.    

Reports to: Director, Marketing.

Experience Required: At least 3-5 years of ad specialist experience

Salary Range: $24- $30/hour.

Supervisory/Training Responsibilities: This role does not supervise/manage others.  

Schedule: Part Time, Temporary Contract

Job Location: Remote in the United States*.  

Job Overview

As a part-time, temporary contract Digital Paid Media Specialist on our marketing team, you will be responsible for creating and optimizing lead generation campaigns within specified budgets  across various media channels, primarily focusing on Paid Search but also including Display. You will proactively identify areas of opportunity and  improvement, collaborate with the team to develop new strategies, and analyze performance data using a range of tools to drive campaign success.  Effective communication, precise budget pacing, and proficiency in online tools are essential aspects of this role

Requirements

Responsibilities and Duties Required:

• Implement Pay Per Click Ad Strategies across Google AdWords and other search platforms, as well as Linkedin.
• Handle daily responsibilities including creation of large keyword lists, campaign structuring, targeting, display network, etc.
• Provide recommendations and provide strategic insights for keyword opportunities, campaign structuring, and other facets of paid search and paid ads.
• Communication: Keep team and management updated on project development, timelines, and results.
• Collaborate with Team: Work closely with other team members to meet lead gen goals.
• Work with web designer to help optimize website content, including meta tags, headings, and URLs
• Develop and implement on-page and off-page SEO strategies
• Monitor and analyze website performance using tools such as Google 
• Analytics and Google Search Console
• Perform technical SEO audits to identify and resolve issues
• Stay up-to-date with industry trends and algorithm updates
• Collaborate with content creators to ensure SEO best practices are followed
• Track, analyze, and report on SEO performance metrics

Qualifications and Skills Required 

About you…

If you are passionate about driving organic traffic and improving search engine rankings, we would love to hear from you!

Communication--Expresses ideas effectively; Organizes and delivers information appropriately; Listens actively.

Initiative--Takes effort to understand the problem and to identify potential solutions; Generates ideas for improvement; Not afraid to ask for help; Self-starter.

Organizing--Able to set personal priorities; Plans and organizes tasks to meet the planning and to achieve objectives; Prioritizes well, allocates and uses resources effectively.

Adaptability--Able to effectively deal with changing work priorities and diverse people; Applies knowledge to organizational needs and demands.

Teamwork--Actively interacts within the team and across functional groups; Puts group goals ahead of own goals; Supports group decisions.

Impact-Driven -- You have a natural desire to make a huge impact on the business.

Detailed-Oriented -- You love digging into low levels of detail to extract insights.

Bias for Action -- You roll up your sleeves and do whatever it takes to make things successful.

Multi-Disciplinary -- You are happy juggling many priorities concurrently.

What you offer…

• You enjoy challenging yourself in a multi-disciplinary role managing a wide variety of digital projects at the intersection of strategy, design, technology, and innovation.
• You have experience exceeding client expectations as we deliver digital solutions.
• Hands-on experience with managing social media and promoting content online.
• Willingness to work in a closely-knit team environment and demonstrate a passion for solving marketing problems with creative and technology-based solutions.
• A track record of meeting and exceeding department needs and expectations.
• You have outstanding attention to detail, organizational, communication, and creative skills.
• You bring effective project management and innovative ideas to the team.
• You have an ability to operate in an ambiguous and fast-paced environment.
• You have analytical and quantitative skills, as well as strong verbal and written communication skills.
• Proficiency with Monday.com, JIRA, Slack, Google and Microsoft Office Suite, Adobe Creative Suite and other team tools.
• Can self-manage work from start to finish.
• Ability to work collaboratively as a member of a team.

Essential Skills

• Proven experience as an Ad Specialist or similar role
• Experience with PPC ad platforms (AdWords, etc).
• GoogleAds and LinkedIn marketing knowledge is a must.
• AdWords certification required.
• Knowledge of reporting terms such as CTR, CPC, CPA.
• Strong understanding of search engine algorithms and ranking factors 
• Experience: At least 3-5 years in Search Engine Marketing (SEM) and Paid Search (PPC) REQUIRED.
• Excellent analytical skills 
• Strong communication and collaboration skills
• Education: BS/BA degree or equivalent experience.
• Experience or affinity with B2B technology markets (high-tech, software, Artificial Intelligence, etc.).
• Ability to work independently and manage multiple projects and deadlines at a time.
• Commitment to collective goals and team success.
• A ‘can-do’ analytical problem-solving attitude and strong work ethic.
• A passion for technology and creativity.
• Ability to be flexible and pivot quickly as plans or priorities shift.

Benefits

• Work From Home.
• Wellness Resources.

*Location requirements: Must be located in the United States- we are not able to provide sponsorships at this time. 

For new hires, the E-Verify process is completed in conjunction with the Form I-9 Employment Eligibility Verification on or before the first day of work. E-Verify is not used as a tool to pre-screen candidates.