Digital Media Manager (Remote)

We are Sherpas and Ninjas. We aren't order takers, we're visionaries and advocates for our client's success. Leading the way to the peak of a brand's potential is our win. We are precise, persistent, efficient perfectionists. And, we have really cool outfits.

We are the elusive SherpNinja.

Come join our Tribe!

We are looking for a passionate and driven Digital Media Manager to join our team.

As our Digital Media Manager at Yalo, you will lead the strategy and execution of digital marketing campaigns across a diverse range of channels to drive client success and performance. Your expertise in digital advertising, including social media ads, programmatic ads, and Google Ads, will be crucial. This role requires a strategic thinker with hands-on experience in campaign management and analytics.

Key Responsibilities:

• Digital Strategy Development:
• Conduct thorough research and analysis to identify target audiences, market trends, and competitive landscape to inform media strategies
• Collaborate with internal teams, including account management and creative, to ensure alignment of digital media strategies to optimize digital media campaigns to meet client objectives and KPIs
• Develop and implement comprehensive digital marketing strategies to meet client objectives
• Lead and manage digital campaigns across Meta Ads, Google Ads, programmatic platforms, and other social media advertising channels
• Campaign Management:
• Build and maintain strong relationships with clients, acting as a strategic partner and trusted advisor
• Manage the day-to-day execution of digital campaigns, including budget allocation, performance monitoring, and optimization
• Foster relationships with media vendors and platform partners to enable optimal campaign performance
• Ensure accurate tracking, reporting, and optimization for performance improvement
• Oversee the scheduling, implementation, and tracking of digital out of home (DOOH) and digital audio advertising campaigns, when applicable
• Analytics and Reporting:
• Analyze campaign performance data using native analytics tools and Google Analytics
• Prepare detailed performance reports and insights for clients and internal stakeholders, recommending tactical changes for future campaign improvements
• Client Interaction and Team Collaboration:
• Work closely with clients to understand their business needs and adjust strategies accordingly
• Collaborate with internal teams, including creative and technical staff, to ensure cohesive and successful campaign execution
• Continual Learning and Adaptation:
• Stay updated with the latest trends and best practices in digital marketing and advertising.
• Implement new technologies and methodologies that enhance campaign performance and efficiencies.

NO STAFFING AGENCIES!

Requirements

What you'll bring:

• Bachelor’s degree in Marketing, Advertising, Communications, or a related field.
• Minimum of 5 years of experience in digital marketing, with a strong focus on digital advertising across multiple channels.
• Proven expertise in managing Meta Ads, Google Ads, programmatic advertising, and other social media advertising platforms. (Note: Technical proficiency, particularly in Google Ads, is not mandatory, but helpful).
• Experience with digital out-of-home (DOOH) and digital audio advertising is highly desirable, but not required.
• Proficient in using Google Analytics and other native analytics tools.
• Detail-oriented with strong organizational and project management skills, capable of managing multiple campaigns simultaneously.
• Ability to thrive in a fast-paced, deadline-driven environment and adapt to evolving client needs and industry trends.

NO STAFFING AGENCIES!

Benefits

• $750/year in Concert Benefits or Continual Learning
• Yearly company retreat in Mexico
• Health Care Plan (Medical, Dental & Vision)
• Retirement Plan (Simple IRA)
• Life Insurance (Basic, Voluntary & AD&D)
• Paid Time Off (Vacation, Sick & Public Holidays)
• Family Leave (Maternity, Paternity)
• Short Term & Long Term Disability
• Work From Home
• Free Food & Snacks
• Wellness Resources