Digital Marketing Tracking Specialist

Who We Are:

RYNO Strategic Solutions is an innovative, full-service Internet marketing company with 250+ RYNOs offering exceptional internet marketing services since 2008. We stay ahead of our competition with top-notch proprietary strategies, tracking, and reporting. Due to our total transparency, our customers always know exactly what they receive through their marketing efforts with us. We are dedicated to helping Home Service companies find their customers online by utilizing the most cost-effective desktop and mobile strategies.

Our Mission:

We Exist to Grow Your Business...PERIOD.

Our Values:

• We are transparent
• We are good communicators
• We give back
• We have integrity
• We are positive
• We genuinely care
• We focus on education

Summary of Position

We are looking for a talented Digital Marketing Tracking Specialist to join our growing Tracking team and help ensure that our marketing efforts are tracked accurately and produce actionable insights.

The Digital Marketing Tracking Specialist will be responsible for setting up, managing, and optimizing tracking systems for our clients’ digital marketing campaigns. The ideal candidate should have strong experience in web analytics, tag management, and marketing automation platforms.

This role is an excellent opportunity for someone who thrives in a fast-paced, data-driven environment and is passionate about helping businesses grow through accurate and actionable insights. If you are detail-oriented, technically adept, and have a love for digital marketing, we’d love to hear from you!

Position Responsibilities

• Tracking Implementation: Set up and manage tracking systems using tools like Google Tag Manager (GTM), ensuring that key metrics and conversions are accurately captured across digital marketing campaigns
• Analytics Setup: Configure Google Analytics, and other tracking platforms, ensuring the proper setup of goals, events, and custom dimensions
• Paid Media set up: We mostly use Google Ads but also other platforms like Facebook and LinkedIn
• Configure tracking on components such as chats, schedulers, and forms
• Data Integrity: Regularly audit tracking implementations and troubleshoot issues to ensure data integrity and consistency across all platforms
• Campaign Measurement: Collaborate with the digital marketing team to establish tracking plans that measure the success of PPC and SEO advertising campaigns
• Custom Reports: Create custom reports and dashboards to monitor the performance of marketing activities, highlighting KPIs like conversions, bounce rate, traffic sources, and ROI
• Collaboration: Work closely with cross-functional teams, including paid media analysts, web developers, content creators, and account managers, to ensure accurate implementation of tracking tags and pixels
• Optimization: Identify opportunities for improved campaign performance based on tracking data, and make recommendations for tag adjustments and new measurement strategies
• Documentation: Maintain clear documentation of tracking processes and campaign metrics, ensuring that all tracking setups are aligned with marketing objectives and client goals
• Other duties as assigned by management

Platforms/Systems/Tools

Google Ads, Microsoft Ads, Google Local Services Ads, Meta/Facebook, LinkedIn, Nextdoor, Yelp, Invoca, Google Analytics, Google Search Console, Google Tag Manager, Google Business Profile, Prohosting, Salesforce

Requirements

• Bachelor’s degree in Marketing, Data Analytics, Information Systems, or a related field.
• 2+ years of experience in digital marketing tracking or web analytics
• Proven expertise with Google Tag Manager, Google Analytics, and other digital marketing tools
• Experience with A/B testing tools, marketing automation platforms, and CRM systems is a plus
• Strong understanding of UTM parameters, pixel tracking, and tag management
• Proficient in Excel and data visualization tools like Data Studio or Power BI
• Strong analytical skills with attention to detail
• Ability to troubleshoot and resolve tracking issues efficiently
• Excellent communication and documentation skills

Preferred

• Google Analytics Certification and/or Google Tag Manager Certification

The total compensation for this salaried non-exempt opportunity includes a base salary range of $60,000 to $80,000, quarterly bonuses, plus benefits. This is our target compensation range and is subject to multiple factors including role, level, experience, and location. As you go through our interview process, your recruiter will work with you to identify a competitive base salary within the proposed range.

Benefits

We’ve got you covered:

RYNO is proud to offer a variety of benefits to support employees and their families, including:

• Remote environment with great coworkers across the country AND an awesome office for those local in Phoenix
• Performance-based bonuses
• Vacation and sick paid time off
• 10 paid holidays
• Monthly phone and data stipend
• Medical, Dental, Vision, and Life Insurance
• Annual continued education and tuition reimbursement stipend
• Comprehensive Employee Assistance Program
• 401(k) matching
• Leadership and advancement opportunities
• Awesome team merch!

About RYNO Strategic Solutions:

RYNO Strategic Solutions (RYNO) and Blue Corona, two leading digital marketing agencies specializing in the home services industry, merged into one company in September 2024. This strategic union combines nearly 30 years of expertise from both companies, unified under the RYNO Strategic Solutions brand creating an unrivaled market leader. With nearly 30 years of combined experience and data-driven insights in home services marketing, the newly unified RYNO Strategic Solutions offers unmatched expertise, and a robust portfolio of services designed to help home service contractors create, capture, and convert more leads from their digital marketing investments.

This job description is intended to describe the general nature and level of work being performed by people assigned to this position. It is not to be construed as an exhaustive list of all responsibilities, duties, and skills required of personnel. All personnel may be required to perform duties outside of their normal responsibilities from time to time, as needed.

We are an equal employment opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, national origin, disability status, protected veteran status or any other characteristic protected by law.